Mar 2022 – Apr 2023 · 1 yr 1 mo · Gurugram, Haryana, India

• Heru.Finance has been formed with the vision of helping working professionals invest in Web 3.0 & crypto. We do this by bringing together deep technology and a team with combined 40+ years of crypto investing experience.
• Powered by our technology stack (Heru Quant Stack, Heru Quant Trade, Crypto Portfolio Builder) and the experience from our investment team - we help generate superior returns over the long term, both in bull & bear markets. You can also get exclusive access to investment in pre-ICO companies, that are driving the decentralization revolution. We also have stealth plans to democratize our technology & investment intelligence to other wealth managers to build investment products for the tokenized world.

Jun 2019 – Feb 2022 · 2 yrs 8 mos · Gurugram, Haryana, India

• Responsible for the technology that powers PocketPills. PocketPills is the leading Digital Pharmacy of Canada. We have raised around $40M across multiple rounds.
• ⇒ Leading all of Engineering, Product, Data and Analytics verticals.
• ⇒ Managing teams across Gurgaon, India and Surrey, Canada.
• ⇒ Building state-of-the-art PMS ( Pharmacy Management System )
• ⇒ Proprietary Omnichannel Contact Center with Unified CX views rather than tickets
• ⇒ Workflow driven Task Management.
• ⇒ Automated and intelligent user communication and order refilling
• ⇒ Seamless user experience across desktop, mobile web, native apps driven via A/B tests

May 2018 – May 2019 · 1 yr · Gurgaon, India

• ⇒ Leading multiple teams total of 50+ engineers that took care of the Android, iOS, Web Apps as well as the Backend and Data Engineering, Analytics & Sciences systems that handled the scale of Grofers.
• ⇒ Set up quarterly plans/OKRs for the engineering team and keep them on track via measurable outcomes.
• ⇒ Near-zero regrettable attrition and ensuring we hire the best talent to augment the existing team.
• ⇒ Overall growth of Leaders in the team.
• ⇒ Migration of native Android/iOS codebase to React Native and unify React Web as well.
• ⇒ Ensure smooth consumer experience during the first Grand Orange Bag Days Sale, where traffic was more than 10x the normal traffic.

Mar 2017 – Nov 2017 · 8 mos · Bengaluru Area, India

• Team is responsible for building a payments solution for Off­Amazon merchants, similar to Paytm Wallet. The product is a new offering from Amazon in India Market and I was part of the team that oversaw transaction volumes grow from 0 to 100K daily. Of the sub­projects I was leading, major ones were :
• ⇒ Migrate the underlying Payment Tech stack to another service to attain parity across Amazon Payment Platforms worldwide.
• ⇒ Increasing the PCR (payment completion rate) and PSR (payment success rate) to bring it to best in industry levels.
• ⇒ Enabling Amazon Pay as an option on Alexa enabled platforms

Jul 2012 – Mar 2017 · 4 yrs 8 mos · Gurgaon, India

• Lead Engineering for multiple teams, each team varying from 5 to 15 members:
• Data & Analytics Engineering:
• Capture and collate data across clickstreams,impressions and databases like mongo & mysql into a data warehouse.
• Buidling a knowledge layer on top of data internally called Segmentation Platform.
• Building robust Data Sanity Module to ensure data consistency.
• Capture off-site data like an automated price comparator for fashion category, find new vendors by scrapping websites etc
• Personalisation/Conversion Team:
• Develop algorithms to launch an Ads Platform on Limeroad
• Develop algorithms to decide what's trending on Limeroad
• Develop algorithms to personalize listing pages according to user tastes - both for real time and for future.
• Come up with technical ways to increase user engagement and add to cart conversion
• User Communications/Organic Retargeting:
• Deliver Push Notifications, Emails, SMSes at scale and at speed.
• Hyper Personalization for all mediums of user communications
• Platform to reduce marketing operations work and automate creative management
• Infrastructure Team:
• Reduce and maintain infrastructure costs
• Foresee issues at scale of next 6 months and solve architecture issues of technology.
• eg: Migrate website cache from Redis to Aerospike to ensure scalability and reduce costs
• ⇒ Heavily involved in hiring efforts to increase Technology strength from 5 to 60 devs - both lateral and campus hiring, practically interviewing everyone.

Jul 2010 – Jul 2012 · 2 yrs · Bengaluru Area, India

• ⇒ Developed one of the leading innovations of Yahoo! India R&D - PolyAds. Received multiple honours, patents and recognition for the same.
• https://patents.justia.com/inventor/neeraj-bagdia
• https://sg.news.yahoo.com/nothing-square-3d-cube-ads-221424584.html
• ⇒ Worked on Yahoo!'s Display and Dynamic Ads Platform
• ⇒ Developed algorithms to personalize User Ad Experiences real-time.

Jul 2009 – Mar 2010 · 8 mos · Hyderabad Area, India

• Teaching Assistant for System Software Application/Design and Software Engineering.