Jul 2023 – Nov 2024 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Running 4 strategic product areas at Paytm
• 1) Advertising Products: Owning full-stack advertising platform including display, video, audio, app-install, and programmatic. Led improvements in revenue yield by building a full suite of audience targeting products, ML optimized auction mechanisms, new higher yield product mix, and campaign optimization recommendations
• 2) User Rewards: Driving a suite of user gratification products including scratch cards, spin the wheel, merchant deals/offers. Consistently improved all user metrics (user opt-ins, scratch rates, engagement rates, retention) and revenue metrics (offer distributions, ARPU, conversions, merchant ROI)
• 3) Customer Lifecycle Platform (Personalization & Growth): Ran the e2e content/campaign management & serving products powering personalized content placements & Paytm up-sell/cross-sell campaigns
• 4) Communications Platform: Managed customer communication platform powering push notifications, WhatsApp updates, SMS & email communications for all Paytm businesses serving billions of events/month

May 2019 – Jun 2023 · 4 yrs 1 mo · Greater Bengaluru Area · On-site

• Spearheaded Google's product initiatives targeting high-growth emerging markets (NBU) across 3 key areas
• 1) Search Experiences: Led the double digit search query growth for commercial verticals through 1P experiences for Finance (1st party financial calculators, informational & deeper funnel experiences for insurance & lending) & Education: Launched 1P experiences for K12 (periodic tables, math solver, calculators), & competitive exams (info seeking: dates, location, results etc. & learning: syllabus, practice questions, quizzes, lectures )
• 2) YouTube Monetization : Launched new Travel Ad products (dynamic feed ads, carousels, dynamic video ads) on YT, by leveraging the real-time hotel price feeds from OTAs/Hotels & building ML model based traveler profile predicting user funnel stages, targeted destinations & times, hotel & location preferences
• 3) Greenfield Initiatives: Led the strategy & assessment for new initiatives including 1) visual/simplified search monetization for new internet users 2) Gpay monetization 3) Sponsored actions, & 4) IDF (India development fund) partnerships

Mar 2015 – May 2019 · 4 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• Led the Bing Ads product team for EMEA & APAC. Some of the notable initiatives/launches:
• 1) Vertical Products: Developed deeper funnel products for shopping and hotels, tailoring them for improved user experiences and strong advertiser ROI. Scaled successfully across 6+ markets
• 2) Advertiser ROI products: Built and executed a roadmap of new advertiser-friendly bidding strategies (Enhanced CPC, Target CPA, etc.) resulting in XX%+ spend under influence, reflecting superior ROI for advertisers
• 3) Automation products: Pioneered Dynamic Search Ads for automated long-tail targeting, simplifying advertising efforts. Launched across three markets leading to a direct X%+ revenue increase
• 4) Multi-lingual campaigns: Led team to develop multilingual campaigns unlocking markets via targeted ads in users' preferred languages. Expanded audience reach to drive X% revenue growth
• 5) Revenue Optimization: Managed ad quality controls, pricing, and extensions resulting in an integrated product optimization strategy contributing to a significant XX%+ revenue lift

Nov 2012 – Mar 2015 · 2 yrs 4 mos · Noida, Uttar Pradesh, India

Apr 2011 – Nov 2012 · 1 yr 7 mos · Greater Delhi Area

Jan 2010 – Apr 2011 · 1 yr 3 mos · Mumbai Metropolitan Region

May 2009 – Dec 2009 · 7 mos · Gurugram, Haryana, India

Jul 2004 – Mar 2008 · 3 yrs 8 mos