Jyotsana Kapoor — Associate Partner

• Seasoned Analytics Professional with 15+ years of comprehensive experience in marketing analytics, customer segmentation, and campaign management within the credit card & fintech domains, driving data-driven decision-making & business growth.  International Exposure: London, Malaysia, USA. • Expert in Marketing and Customer Analytics, specializing in spend analysis, customer segmentation, and targeted offer optimization, leveraging credit history and transactional data to maximize campaign ROI and customer engagement. • Proficient in rewards analytics and auditing, managing end-to-end validation of reward point issuance, redemption accuracy, and reversal processes to ensure compliance and minimize fraud risks while enhancing customer satisfaction. • Strong background in internal audit with a focus on detecting anomalies, fraud patterns, and operational inefficiencies, contributing to complete RCA, exception reporting and strategic business corrections. • Experience in generating comprehensive spend and performance reports, including Spends & NEA reports, approval decline rates, activation and attrition metrics, and add-on card analysis, enabling actionable insights for senior leadership. • Skilled in advanced analytics tools and big data technologies including PySpark, Python, SAS, and SQL, supporting large-scale data processing and predictive modeling initiatives within high-volume transactional environments. • Demonstrated ability to translate complex data insights into strategic marketing actions, crafting targeted offers based on customer purchase behavior and rewards utilization patterns to drive incremental revenue. • Collaborative team player adept at working across cross-functional teams including marketing, risk, and audit to deliver end-to-end analytics solutions and business intelligence aligned with organizational goals.

Stackforce AI infers this person is a seasoned analytics professional in the Fintech sector.

Location: West Delhi, Delhi, India

Experience: 16 yrs 3 mos

Skills

Marketing Analytics
Customer Analytics
Business Intelligence

Career Highlights

15+ years in marketing analytics and customer segmentation.
Expert in driving data-driven decision-making.
Proficient in advanced analytics tools and big data technologies.

Work Experience

SBI Card

Assistant Vice President (2 yrs 5 mos)

Senior Manager (3 yrs 4 mos)

EXL Services Ltd

Senior Consultant (1 yr 11 mos)

Accenture

Consultant (4 yrs)

Accenture

Analyst (4 yrs 6 mos)

Education

M.Sc at Delhi University

B.Sc at Delhi University

Jyotsana Kapoor

Associate Partner

West Delhi, Delhi, India16 yrs 3 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

15+ years in marketing analytics and customer segmentation.
Expert in driving data-driven decision-making.
Proficient in advanced analytics tools and big data technologies.

Stackforce AI infers this person is a seasoned analytics professional in the Fintech sector.

Contact

Skills

Core Skills

Marketing AnalyticsCustomer AnalyticsBusiness Intelligence

Other Skills

Analytical SkillsArtificial Intelligence (AI)Business reportingCampaign managementCustomer segmentationData VisualizationData analysisMachine LearningManagement ConsultingPythonQuality controlR (Programming Language)ReportingRewards analysisSAS

About

Experience

Sbi card

2 roles

Assistant Vice President

Promoted

Oct 2023 – Present · 2 yrs 5 mos

Analyzing customer spend data and credit history to create targeted customer segments for personalized campaign offers.
Auditing rewards issuance & redemption to ensure accuracy, eligibility compliance, expiry correctness, proper reversal processes. Identifying customer spending patterns to develop tailored reward offers that encourage increased spending in relevant categories.
Preparing and updating monthly reports on customer spends, active customer counts, and key metrics like 30-day activity trends. Tracking customer activation and attrition rates on an ongoing basis to identify opportunities for improving engagement.
Regularly reviewing approval and decline rates of credit offers to uncover bottlenecks and recommend improvements. Conducting analyses to identify potential customers for add-on card acquisition & supporting campaign efforts to increase uptake.

Rewards analysisCustomer segmentationCampaign managementData analysisSQLPython+3

Senior Manager

May 2020 – Sep 2023 · 3 yrs 4 mos

Exl services ltd

Senior Consultant

Apr 2018 – Mar 2020 · 1 yr 11 mos · On-site

Responsible for executing the BAU reports for the client and also worked for the ongoing enhancement and automation of the reports Responsible for providing solutions to the client for the adhoc queries on the reports and working on the future analytical solutions that can be provided to the client.

Accenture

Consultant

Feb 2013 – Feb 2017 · 4 yrs · Gurgaon, India

Defined comprehensive data requirements and designed dynamic report layouts, enabling business stakeholders to gain actionable insights and drive informed decision-making.
Developed and implemented rigorous quality control (QC) checks and validation frameworks, ensuring data accuracy, integrity, and compliance with business standards.
Executed in-depth quantitative analyses on complex data sets, delivering strategic briefings to senior leadership that enhanced the effectiveness and reach of analytical products.
Collaborated cross-functionally with project management teams to consolidate and prioritize stakeholder requests, streamlining the requirements gathering process and accelerating project delivery timelines.
Optimized reporting workflows by integrating automated validation templates, resulting in improved efficiency and reduced manual intervention.
Synthesized multifaceted analytical findings into actionable business recommendations, facilitating the enhancement of decision planning processes and driving organizational performance improvements.

Data analysisReportingQuality controlBusiness Intelligence