Sep 2024 – Apr 2025 · 7 mos

• Led Plum's product teams and my own squad collectively responsible for all Wealth products, automations and asset money flows across our UK & EU markets.
• 🚀 Product & Growth
• Launched two of Plum's most successful products (Cash ISA & Plum Interest) from Discovery to Market, hitting over £1.5B in deposits —instant product-market fit.
• 4X’d company AUM by scaling high-impact Wealth products.
• Acquired 100K+ high-LTV users (3X avg) at £0 CAC, with 90% M6 retention.
• Unlocked £15M+ in recoverable deposits by optimizing product-ops workflows.
• Boosted engagement & retention via a goal-based CRM strategy.
• 🌟 Leadership & Strategy
• Scaled the product team 3→8 PMs across levels, hiring key leaders and top-tier talent.
• Defined company OKRs, squad KRs/KPIs & product roadmaps for strategic alignment.
• Launched & tested a new subscription strategy with finance, product & marketing.
• Worked with our data teams on various AI initiatives, including Plum's AI Financial Assistant
• Most importantly, ran many experiments that failed in intended outcome but surfaced crucial learnings. :)

Aug 2023 – Sep 2024 · 1 yr 1 mo

• Led our UK & EU product teams across Wealth (Investments & Savings) and Core Experience at Plum, overseeing a diverse portfolio—Mutual Funds, Stocks, Crypto, ETFs, Money Market Funds, ISAs, SIPPs, and Interest accounts. Six months into my role as GPM of Wealth, my scope expanded to user engagement, retention, and monetization, including Plum’s subscription strategy and AI-driven Wealth automation.
• A hands-on leader, I thrive on driving strategic vision while rolling up my sleeves to build, launch, and scale high-impact products.

Jan 2023 – Present · 3 yrs 2 mos · London, England, United Kingdom

• Executive and Life Coach, currently training in the Co-Active model of coaching. My clients come from various backgrounds and are usually fresh graduates, early to mid career professionals and entrepreneurs. My holistic approach leverages cognitive behavioral coaching to shift mindsets, behaviors and possibilities to navigate the complexities of work, life, and identity. I follow an outcome based coaching style to empower my clients to hone in on their values, identify what drives real fulfilment and create actionable, accountable strategies to achieve their goals.

Apr 2021 – Jul 2023 · 2 yrs 3 mos · Global

• I leverage my experience as a founder, Unicorn scale up leader and management consulting rigour to solve the most pressing challenges faced by founders and emerging & established consumer tech & DTC brands.
• Brand Marketing & Go To Market Strategies Product Strategy, Management, and Marketing
• User Funnel Optimisations (engagement, retention, conversion)
• Sales, Business Development & Strategic Partnerships
• New Venture Development (White Space Development, Adjacent to core opportunities, etc.)
• Talent and Organisation
• Fundraising

Jan 2022 – Aug 2023 · 1 yr 7 mos · London, England, United Kingdom · Hybrid

• Moved to London in late 2021 and entered the world of consulting to get a pulse on innovation and startups across sectors/industries in the UK. In my current role, I lead teams to deliver ground-breaking digital ventures whilst engaging (& challenging) our C Suite clients & Accenture leadership globally.
• Spearhead product operations for the Venture Studio team at Accenture Song, part of the global Growth, Product & Innovation capability.
• Align with businesses across industries to create powerful, game-changing new ventures before incubating and taking them to market.
• Spearhead projects and teams ranging from 3-40 members and consisting of product managers, designers, engineers, behavioral scientists, commercial strategists and growth experts.
• Collaborate with and challenge senior C-suite executives to identify new avenues that consistently drive growth and relevance at scale.
• Deploy new ventures concentrating on value proposition development (discovery) to incubation, beta, MVP, and public launch stages across sectors such as fintech, sustainability, e-commerce, and medtech.
• Champion a range of effective go-to-market, launch, and growth strategies.
• Lead operationalisation of growth and new product initiatives to include commercialisation, monetisation, restructuring, and complex transformations.
• Assume accountability for product team scaling and hiring.
• Served as an EIR for the Accenture Social Innovators programme, an internal accelerator to launch proprietary digital ventures in the tech4good arena highlighting areas such as environmental sustainability and social inclusion.

May 2020 – Present · 5 yrs 10 mos

• Millions of people get severely compromised access to housing, jobs, healthcare, and education because they are discriminated simply because of their gender, sexuality, religion, caste, ability, ethnicity and race.
• Belongg aims to bring better services to these underserved groups through a community- based approach that brings together allies and people in need of services to achieve its goal of building a more diverse and inclusive society.

Apr 2020 – Nov 2021 · 1 yr 7 mos

• Key Achievements
• Pioneered growth and product teams to ship game-changing products and features, supporting the company to a valuation of more than USD$6B.
• Fostered and maintained new product and partnerships teams, and fulfilled a key role in scaling the company from a 100 to 500-member team.
• Launched new gamification centric products and laid out monetisation frameworks that resulted in new adtech revenue models yielding over USD$5M monthly and increasing user engagement 95%.
• Designed and managed product roadmaps aligning with strategic priorities, senior leadership, and founder alignment.
• United with Founder and C-suite executives as an entrepreneur in residence (outside of the immediate role) to solve more complex challenges centered on profitability, user retention, OKR setting, and strategic experiments.
• Growth & Partnerships
• Managed DTC and Luxe Partnerships and scaled the partner ecosystem from short of a hundred to thousands, including brands such as Mercedes Benz, P&G, Motorola, OnePlus etc.
• Created & led a new business vertical, Brand Solutions & Product Engagement; this concentrated on partnerships and alliances across growth and engagement, as well as monetisation and strategic partnerships for the Rewards product, the key engagement and retention driver at CRED.
• Product
• Launched a new gamification centric rewards product that evolved the existing product from a key cost centre to a major revenue generating function (USD 5M+ monthly) in nine months.
• Reduced user adoption and engagement costs by 90%, in addition to increasing user engagement 96% and boosting retention by upwards of 20%, month over month.
• Commercial
• Launched strategic partnerships that funnelled rewards worth over USD$13M to consumers every month at no cost to CRED.

Sep 2019 – Apr 2020 · 7 mos

• I lead brand partnerships (direct to consumer), a core retention & engagement function, at CRED. I sit at the crossroads of marketing, product management, business development & consumer strategy. My day to day involves planning & executing cross functional strategies to drive increased in-app spending & increase value for our members & partners through unique engagement avenues on CRED. I also work with product teams to drive new feature development based on market feedback, consumer behavioral analyses & core business requirements.
• About CRED:
• With a mission to celebrate and reward credit-worthy individuals, CRED is a transparent and fully digital platform of highly trusted individuals, brands and institutions. CRED, with its empathetic approach to design, makes financial decisions visible, delightful and rewarding for its members, facilitating access to a better life in the form of exclusive rewards and experiences. Anyone with a credit score above 750 can be part of the high-trust CRED community. CRED makes consumption delightful, eliminating friction and lubricating transactions on the basis of reputation and relationships within the CRED platform of individuals, brands and institutions.

May 2017 – Jul 2019 · 2 yrs 2 mos · New Delhi Area, India

• Recognised for successfully raising seed fund of USD$250K from Shunwei Capital and Sachin Bhatia (ex-Founder & CMO - MakeMyTrip: NASDAQ - MMYT)
• Led product (growth, planning & strategy), marketing (brand & user acquisition), partnerships, fund raising
• Conceptualised various industry and country-first partnerships that increased product engagement by 10X & growth and acquisition by 6X.
• Initiated numerous first-of-its-kind partnerships, including those with the Indian Psychiatry Society; these actions led to homosexuality delisting as a mental disorder (historic first) and scaling activism efforts through the app directed towards the eventual decriminalisation of homosexuality in India in 2018.
• ABOUT DELTA:
• Delta is the first homegrown LGBT Dating, Community & Networking app in India that addresses key issues faced by those who identify & LGBTQ allies in India:
• Meet Real People in a Secure Platform: concerns around safety, profile authenticity & myriad other reasons makes meeting like-minded people from the LGBT community in India rather difficult. our proprietary verification engine checks the details that you enter for any inconsistencies or potential "red flags". Delta's algorithms then leverage compatibility matching based on shared interests & deep learning to drive deeper engagements that go beyond superficial aspects such as location & looks.
• Community: a lack of safe spaces both offline & online have created fragmented & isolated LGBT communities, especially in non-metros. Specific features are aimed at creating safe environments for users to share content, discuss views, form interest groups & engage in discussions, forums & events. This will also power The Delta Network - a network of offline spaces, venues, restaurants, businesses & other entities that are LGBT friendly & inclusive.
• Support & Resources: Delta built a network of professionals & help people find their closest LGBT friendly therapists, legal aid, healthcare etc.

Oct 2014 – Apr 2017 · 2 yrs 6 mos · New Delhi Area, India

• PropheSee is a big data marketing marketing analytics Software as a Service (SaaS) platform that aggregates a brand's digital data into one platform, tracks competition & furnishes actionable insights to optimize marketing campaigns & efforts.
• We're currently live across 25+ digital channels including social media (Facebook, Twitter, Instagram etc.), web analytics, mailer campaigns & industry specific channels such as Zomato (F&B, Restaurants, Hospitality), Rotten Tomatoes & other review based metrics (Media & Entertainment) etc.
• We work with brands & agencies such as PVR Cinemas, Miss Malini, Rock N Shop, Talking Threads, The Communication Council (TCC) etc.
• PropheSee is a funded startup and raised capital from the Indian Angel Network and Stanford Angels, marking the latter's first investment in India.
• Get in touch with me at ishaan@prophesee.in if you're interested in understanding how PropheSee can help your business.

Apr 2014 – Nov 2014 · 7 mos

• As the digital media & PR manager, I handle Exclusively.In's PR & digital media initiatives (social media, digital outreach, blog initiatives, content creation, events, digital strategy) in addition to strategic digital initiatives for websites empowered by Exclusively.In:
• Manish Malhotra (ManishMalhotra.in)
• Tarun Tahiliani (TarunTahiliani.com)
• Manish Arora (ManishArora.com)
• AM:PM (ampm.in)
• Rohit Bal (RohitBal.com)

Oct 2013 – Apr 2014 · 6 mos · Greater New York City Area

Jul 2013 – Aug 2013 · 1 mo

Jun 2012 – Aug 2012 · 2 mos · New York City, New York

• As Crowdtap's Business Development Intern, I supported Crowdtap’s growing business development and sales organization. I worked alongside an experienced business development team, and had the opportunity to a full exposure to the day-to-day operation of a technology start-up while also playing a hands-on role in helping to prospect, pitch and close new clients. I assisted with developing proposals and designed and executed outbound outreach strategies. I was intimately involved in developing marketing strategies for Crowdtap’s Fortune 500 brands that drive sales growth across different consumer segments.

Sep 2011 – Jan 2012 · 4 mos

Jun 2011 – Aug 2011 · 2 mos · Nike WHQ: Beaverton, OR

• Took on a variety of projects to help optimize communications practices, tools and resources. Worked on media monitoring, tracking and analysis to identify interesting opportunities and trends for partnerships and target countries. Worked in both areas of internal and external communications as well as event planning. Conducted research and organized information in the preparation for significant meetings with Nike’s top global apparel designers.
• Composed news releases, media advisories, web content on latest health and education topics pertinent to adolescent
• girls. Undertook a project to minimize costs of barriers to education for adolescent girls in the developing world,
• specifically Rwanda, Kenya and Ethiopia.
• Formulated a new Online Retail Strategy, with a team, for nikestore.com and wholesale partners.

Dec 2010 – Jan 2011 · 1 mo · New Delhi Area, India

• Promoting Corporate Social Responsibility (CSR) initiatives, formulating initiatives to encourage participation from
• Middle/High Schools towards community development and assisting in recruiting volunteers from colleges for several
• projects.

Apr 2009 – Aug 2009 · 4 mos · Beijing, China

• Recruited students from High Schools in India to participate at the WELAND Model United Nations Conference
• (WEMUNC): the largest Model UN Conference in Asia.
• Chairperson, the UN Security Council discussing the Middle East Crisis
• Supervised a team and handled administrative responsibilities to ensure smooth functioning of the conference.