Niyati Nigam

UX Designer

Chandigarh, Chandigarh, India12 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in ethnographic and user-centric design research.
Extensive experience in user and market research.
Proven ability to translate findings into impactful design solutions.

Stackforce AI infers this person is a User Experience Researcher with a strong focus on E-commerce and Design.

Contact

Skills

Other Skills

AthleticsCorel DrawDesign ResearchInDesignJewelry DesignMicrosoft OfficeProject ManagementRenderingSalsaTechnical DrawingTheatreTrend ForecastingUser Experience DesignVisual Merchandising

About

I am an ethnographic, user centric design researcher with a zeal to effectively combine design research, field findings, market research and strong qualitative analysis to arrive at a comprehensive and holistic understanding of a situation. Love for extensive fieldwork, keen observation and analytical skills, dynamic and insightful brainstorming sessions with team mates and ability to work hard towards achieving impactful change define me as a worker. At Snapdeal, I have worked towards gathering user requirements through user research, user interviews, brainstorming sessions, design workshops and focus groups.This also included defining user profiles, document key task flows and scenarios and create personas to help focus and guide the user interface design process At CKS, I have worked on projects in the fields of user and market research to understand buying and selling behavior of users for a largest e-commerce trade company, trend forecasting and following lifestyle and societal trends for a leading paints company, understanding mobile and internet use patterns among women and user experience for a renowned telecom company.

Experience

Acmeminds pvt. ltd.

2 roles

Senior UX Designer

Promoted

May 2021 – Present · 4 yrs 10 mos

UX Designer

Sep 2018 – Present · 7 yrs 6 mos

Gethired, inc.

Product Manager

Jan 2018 – Jul 2018 · 6 mos · Chandigarh Area, India

Hcl technologies

Usability Analyst

Oct 2016 – Nov 2017 · 1 yr 1 mo · Noida Area, India

Snapdeal

User Experience Research Analyst

Dec 2015 – Sep 2016 · 9 mos · Gurgaon, India

Cks consulting pvt. ltd.

Design Researcher

Mar 2014 – Nov 2015 · 1 yr 8 mos · New Delhi Area, India

Projects Undertaken:
1) E-COMMERCE:
Contextual Inquiry for a leading E-classifieds platform-The project involved ethnographic research aimed at understanding user mental models, online shopping behaviors and perceptions towards buying and selling of second hand goods in India.
2) TREND FORECASTING:
Trends Forecasting for a leading Paint Company-The project involved forecasting the colour stories for 2015, emerging from the lifestyle behaviors and socio-cultural patterns evolving in the country.
3) TELECOM:
Research and market study for an established telecom company of India. Understanding the learning habits and mobile adoption practices of women in various urban and semi-urban areas by means of user ethnography, failure case analysis and experience mapping.

Ik silver

Product Designer

Aug 2013 – Feb 2014 · 6 mos · New Delhi Area, India

PROJECT A
Designing a GURUDWARA COLLECTION using different techniques with 8 products in each design in sterling silver.
Design methedology-
primary research with beliefs and consumer psyche
secondary data collection of existing products
inspiration objective
motif and cultural ideations
pattern and colour board
consumer study
final designs with variations
technical drawings
rendered sketches
sampling/ production
PROJECT B
Ideations of diwali giftable products, made by silver plating natural flowers and leaves into functional/decorative articles
PROJECT C
VISUAL MERCHANDISING
redoing interiors
lighting
alternate options for specific collections
customization of space