Aug 2021 – Present · 4 yrs 7 mos · Delhi -NCR

May 2017 – Aug 2021 · 4 yrs 3 mos · India

• "Creating Sustainable Value" through IT liquidation and redeploy assets and reduce landfill for GREENER environment in a more sustainable, Eco-friendly and charitable way.

Dec 2015 – Apr 2017 · 1 yr 4 mos · Noida, Uttar Pradesh, India

Apr 2015 – Oct 2015 · 6 mos · Delhi & NCR

• As Sr. Manager-Product Evangelism:
• Formulating product launch strategy with annual & quarterly product development roadmap and directing the entire development & promotion process
• Analysing the customer preference research results to determine product features and comfortable price point
• Identifying potential segments within the MSME, analysing acceptable price point by understanding their business problems and providing a customized IT solution
• Creating product promotion strategies for mass adoption of mobile application by users & feedback collection and simplifying the product experience
• Highlights:
• Drove mobile application adoption by the businesses to work with their Vendor and Customer for Sales, Purchase and Support Interactions.
• Up sell prospecting from the users who are looking for high end features to get their team members collaborate and work together for transforming their customers experience.
• Create a buzz in the market about the mobile app of the company
• Educate the customers about the mobile application
• Encourage customers to download the mobile app
• Organizing early adopters meetings in which the existing and upcoming app features can be discussed and promoted
• Create marketing collaterals and video which can be distributed to customers

Apr 2010 – Mar 2015 · 4 yrs 11 mos · Delhi & NCR

• Generated business leads and established client connections using online marketing strategies involving Search Engine Optimisation, Google AdWords (Pay Per Click Campaigns) and Social Media Marketing; this led to achievement of additional business volumes
• Led products & solution marketing functions by coordinating with cross-functional teams such as Sales, Marketing, Development and Operations teams
• Recruited and trained sales team that produced double-digit sales growth
• Improved proposal to closing ratios from 40% in 2010 to 65% in 2011 by implementing repeatable sales process
• Managed the KPIs, skill development and performance of Sales & Marketing team
• B2B Classified Platform with integrated payment gateway and trouble-ticketing features
• Saralweb BRM Application, to support internal team to collaborate and work efficiently using every byte of data
• International Market Places: Support to customers to set up their accounts over international market places and compliance fulfilment, including barcode symbology, logistics and packaging standard

Apr 2004 – Mar 2008 · 3 yrs 11 mos · Delhi & NCR

• Led the quarterly & annual sales plans for Netgables assuring achievement of required revenue targets with a team of 6 sales personnel
• Managed the accounts of key customers to maintain progressive relations seeking regular business and upsell opportunities
• Devised and implemented customer relationship management strategies to ensure high C-SAT at organisational level
• Improved retention and renewal from 60% to 95% through implementation of customer touch point and single point of contact for customers.
• Meeting, Presentation, Demo, to CEO/CIO/CTO/Director level
• Set up local presence in different locations i.e. Delhi & NCR, Indore, Gwalior and Hydrabad and contribute individual team to contribute and acquire market share and improve revenue through new and renewal business

Apr 2004 – Mar 2008 · 3 yrs 11 mos · Delhi & NCR

• Business Development of Web based Solutions including Ecommerce, Access Control Driven web conent, Payroll Solution and cusomize mailing solution.
• Strategy for Market penetration by both Indirect and Direct approach in Domestic market.
• Prospect Engagement till Closure.
• Project Closure, Initial Payment & Account Management

Nov 2003 – Mar 2004 · 4 mos · Delhi & NCR

• Established teams of sales personnel for the new product
• Streamlined the entire sales process for the legacy product that reduced the cost of sales and maintenance by 25%
• Conceptualized, developed and launched a new game-changing product for global SMEs that provided them regular prospects & leads, thereby helping them in reducing cost of sales

Apr 2001 – Oct 2003 · 2 yrs 6 mos · Gwalior & Delhi

• Established company presence in Delhi NCR for web based solution and customized email solutions targeting SME's
• Build a team of 4 sales personnel to groom and make them productive to acquire larger market share
• Implementation of Bugzilla Tracking system to track deliverables and TAT for work flow assignment and collaboration of different teams and zones.