Pranav Mehra

Associate Partner

Delhi, India10 yrs 6 mos experience
Highly Stable

Key Highlights

  • Expert in scaling startups and driving innovation.
  • Proven track record in digital marketing and user acquisition.
  • Strong leadership in product development and market strategy.
Stackforce AI infers this person is a seasoned expert in startup ventures and digital marketing.

Contact

Skills

Other Skills

AdvertisingAgile LeadershipAgile MethodologiesAgile Project ManagementBrand DevelopmentBusiness DevelopmentBusiness OwnershipBusiness StrategyCasual GamesCommunity ManagementCorporate Partnership DevelopmentDigital MarketingEntrepreneurshipGrowth StrategiesManagement

Experience

Northside

2 roles

Associate Partner, Venture Development

Promoted

Mar 2024Present · 2 yrs

  • EIR for NorthSide and responsible for the firm's innovation advise to technology clients.

Strategy Consultant

Nov 2020Jun 2024 · 3 yrs 7 mos

  • Helping young companies startup & scale-up by:
  • Opportunity landscaping & identification
  • Consumer insights and need identification
  • Designing concepts and validating them with consumers
  • Product briefs & prototype testing with consumers
  • Designing and executing go-to-market of new products and/or positioning communications
  • Demand generation planning and marketing execution

Rainmaker financial

General Partner

Dec 2023Present · 2 yrs 3 mos

  • Rainmaker uses econometrics to capture short term inefficiencies in the capital markets.

Laundry startup

Entrepreneur

Jul 2018Jul 2020 · 2 yrs · Greater Delhi Area

  • Founded an on-demand laundry startup, which aimed to create a “McDonald's moment” in the laundry industry by offering standardized, consistent, fast-laundry services.

Hike

5 roles

Founding team, Hike Explore

Promoted

Jul 2016Oct 2017 · 1 yr 3 mos

  • Directed content policy and oversaw sourcing of original, syndicated and derivative content from Viacom and led sourcing, production and streaming of live experiences from Justin Beiber India Tour and IPL on Hike's media offering Explore.

Digital marketing & user acquisition lead

Dec 2015Jun 2016 · 6 mos

  • Responsible for building the brand online and driving paid user acquisition.
  • Established the digital marketing practice from scratch
  • Set up long term brand strategy and directed execution through agencies
  • Comissioned and led multiple films and ATL campaigns for new features launch
  • Capital allocation of ~$1m annual digital media investment
  • Drove 2m+ activations via paid media at industry-lowest CPA at the time

Product marketing

Jul 2015Dec 2015 · 5 mos

  • Drove execution of ongoing ATL campaigns for launch of new features.

Growth marketing

Jul 2014Jun 2015 · 11 mos

  • Drove execution of outdoor & digital media legs of a large marketing campaign; and partnered with growth team on conceptualization & execution of in-app viral loops. Campaign drove 15m signups in two months.

Intern

Dec 2013Jun 2014 · 6 mos

  • Joined as an intern to seed a community of power users and convert them into advocates for the product. After 100s of cold calls to users and dozens of focus groups, figured that the best way for the product to grow was if I advocated for the power users within the company. Set up a user research practice, became the voice of the user and channeled several user insights into new features that led to reduction in churn rates and improvement in stickiness.

Education

Amity University

Bachelor of Business Administration (BBA)

Jan 2010Jan 2013

Delhi Public School - Mathura Road

Higher Secondary — Commerce with Mathematics

Jan 1996Jan 2010

Stackforce found 100+ more professionals with Advertising & Agile Leadership

Explore similar profiles based on matching skills and experience