Dec 2023 – Present · 2 yrs 3 mos

• Rainmaker uses econometrics to capture short term inefficiencies in the capital markets.

Jul 2018 – Jul 2020 · 2 yrs · Greater Delhi Area

• Founded an on-demand laundry startup, which aimed to create a “McDonald's moment” in the laundry industry by offering standardized, consistent, fast-laundry services.

Jul 2016 – Oct 2017 · 1 yr 3 mos

• Directed content policy and oversaw sourcing of original, syndicated and derivative content from Viacom and led sourcing, production and streaming of live experiences from Justin Beiber India Tour and IPL on Hike's media offering Explore.

Dec 2015 – Jun 2016 · 6 mos

• Responsible for building the brand online and driving paid user acquisition.
• Established the digital marketing practice from scratch
• Set up long term brand strategy and directed execution through agencies
• Comissioned and led multiple films and ATL campaigns for new features launch
• Capital allocation of ~$1m annual digital media investment
• Drove 2m+ activations via paid media at industry-lowest CPA at the time

Jul 2015 – Dec 2015 · 5 mos

• Drove execution of ongoing ATL campaigns for launch of new features.

Jul 2014 – Jun 2015 · 11 mos

• Drove execution of outdoor & digital media legs of a large marketing campaign; and partnered with growth team on conceptualization & execution of in-app viral loops. Campaign drove 15m signups in two months.

Dec 2013 – Jun 2014 · 6 mos

• Joined as an intern to seed a community of power users and convert them into advocates for the product. After 100s of cold calls to users and dozens of focus groups, figured that the best way for the product to grow was if I advocated for the power users within the company. Set up a user research practice, became the voice of the user and channeled several user insights into new features that led to reduction in churn rates and improvement in stickiness.