Oct 2021 – Apr 2022 · 6 mos · Mumbai, Maharashtra, India

• Took charge of overseeing the integration and rebranding process of WhiteHatJr within BYJU’s recently introduced US venture, now known as "BYJU’s Future School."

Aug 2020 – Sep 2021 · 1 yr 1 mo · Mumbai, Maharashtra, India

Jun 2020 – Apr 2022 · 1 yr 10 mos · Mumbai, Maharashtra, India

• I joined WhiteHatJr with the goal of expanding its scope from a single subject, single format, and single country to encompass multiple subjects, multiple formats, and multiple countries.
• Established a comprehensive design team from the ground up, consisting of multiple layers.
• Achieved excellent user experiences across all products, resulting in a robust Net Promoter Score (NPS) exceeding 60.
• Implemented one of the most successful referral programs, yielding an impressive conversion rate of over 70%.
• Within less than two years since its establishment, WhiteHat Jr was acquired by BYJU’s in a significant all-cash deal worth 300 million dollars.

Sep 2015 – Jun 2020 · 4 yrs 9 mos · Gurugram, Haryana, India

• I was responsible for overseeing the overall product experience design across all platforms.
• Led the redesign and rebranding efforts for Snapdeal across all platforms, fulfilling all design requirements for the entire product.
• Led the successful launch of Services On Snapdeal, integrating popular services such as Cab Booking (Uber), Flight Booking (Cleartrip), Food Ordering (Zomato), and Bus Booking (Redbus), among others. This allowed users to book flights, bus tickets, and order food directly on the Snapdeal app, in addition to their usual recharges and shopping. This initiative resulted in increased repeat user growth and provided users with a convenient all-in-one platform for their various tasks.
• After 2017, our design and product team placed significant emphasis on growth-oriented experimental frameworks. These efforts yielded overwhelmingly positive results and propelled the company towards profitability.

Jul 2014 – Sep 2015 · 1 yr 2 mos · Gurgaon, India

• Operated under the direct supervision of the Managing Director of Rocket Internet/Jabong, to craft an exceptional product experience for fashion enthusiasts in India through the New Jabong platform. In an Indian e-commerce landscape saturated with offers, our aim was to stand out by providing customers with a premium and clutter-free experience, centered around product excellence, featuring a minimalist and clean design. My role encompassed complete end-to-end product delivery and management, overseeing the work of other UX designers within the team.

Jul 2014 – Jan 2015 · 6 mos · Berlin Metropolitan Area

• Hem emerged from our fervent desire to simplify the access to high-end modern design, ensuring it is within reach for everyone. Our approach involves presenting original designs, ensuring top-notch craftsmanship, offering affordable prices, providing custom furniture tools, and facilitating hassle-free online shopping. My contribution entailed defining the overarching experience of the entire responsive site and developing an unparalleled web furniture customization tool.

Jan 2014 – Jan 2015 · 1 yr

• Collaborated with the Senior Vice President of User Experience, in crafting remarkable digital experiences for millions of users worldwide. Fab's reputation for delivering awe-inspiring products was a driving force. Entrusted with the responsibility of delivering a flawless product for consumer-facing web and mobile platforms, my role encompassed conceptualizing upcoming features, meticulously documenting and scheduling tasks, offering guidance to fellow UX designers, and assuming final accountability for graphic design necessities.

Jan 2013 – Dec 2013 · 11 mos

Nov 2011 – Jan 2013 · 1 yr 2 mos

• Commenced leading pivotal design projects encompassing web and mobile development, making significant contributions to major releases. These notable achievements comprised the implementation of a live feed, an enhanced sort and filter experience, robust search functionality, the successful launch of mobile 4.0, and the seamless transformation of the Fab experience from a flash sales model to a full-fledged ecommerce store.

Jun 2011 – Nov 2011 · 5 mos

• As an intern, I had the privilege of spearheading the creation of the inaugural Fab.com mobile experience, starting from scratch. This undertaking entailed conducting comprehensive research on mobile trends, crafting wireframes, harmonizing interaction design with sleek user interfaces, and effectively coordinating with the development team to deliver the polished final product.

Jun 2010 – Jul 2010 · 1 mo · Kolkata, West Bengal, India

• Collaborated closely with art directors and members of the design team to ideate and develop impactful communication campaigns for renowned brands such as Vodafone, Ogilvy, and Bengal Post, spanning diverse media platforms.