Manshul Arora

Product Marketing Manager

Dallas, Texas, United States12 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Strong background in product management and marketing.
Expertise in chip design and functional safety.
Proven track record in team collaboration and leadership.

Stackforce AI infers this person is a Product Management professional in the semiconductor industry.

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Skills

Other Skills

AlgorithmsAnalog Circuit DesignAnalog ElectronicsApplication-Specific Integrated Circuits (ASIC)ArduinoBusiness DevelopmentBusiness StrategyCC++Cadence SpectreDigital ElectronicsEagle PCBElectronicsEmbedded CFunctional Verification

About

Does curiosity kill the cat? It surely has kept this cat alive, hungry and foolish. This curiosity, maybe innate, has enabled me to seek breadth in my knowledge and experiences consistently. I focus on delivering results through the application of this knowledge and collaboration with my peers. I savour human interaction and believe in working and succeeding as a team. After successfully dabbling in hands-on technical roles in chip designing and product development for almost seven years, I secured a formal education in management from the Indian Institute of Management, Bangalore. This educational stint equipped me with precious management, strategic thinking, communication and leadership skills. I want to deploy these skills and develop a successful career in business and management-oriented roles. The first step in that journey brought me to the Product Marketing role in the Radar Sensors team at Texas Instruments. My present work is an exciting confluence of product management, business development and customer program management responsibilities, besides pricing, operations and digital marketing. To know more about TI radar sensors, visit https://www.ti.com/sensors/mmwave-radar/overview.html

Experience

Texas instruments

6 roles

Product Marketing Manager, Audio Converters Team

Nov 2024 – Present · 1 yr 4 mos

In this role, I lead the Marketing Team for Audio Converters Product Line that has an expansive portfolio of Audio ADCs, DACs and Codecs.

Product Marketing Engineer, ADAS Radar Sensors Team

Nov 2022 – Nov 2024 · 2 yrs

Primary Responsibilities: Demand Creation, Business Development, Customer Program Management, Product Strategy & Roadmap, Product Pricing, Product Management

SoC Functional Safety Lead, Radar Sensors Team

Oct 2021 – Nov 2022 · 1 yr 1 mo

Owned the strategy and development of work products required for ISO26262 safety certification
Led and mentored the SoC design and development team to produce necessary collateral for safety audits
Conducted periodic training and review sessions to provide my team the necessary mentorship and feedback

Senior Design Verification Engineer, Radar Sensors Team

Promoted

Dec 2017 – Dec 2021 · 4 yrs

Contributed to the entire verification life cycle, including Silicon wakeup that required collaboration across teams (RTL, DFT, PD, AVV) to drive and close debugs
Worked on IP, SoC and Mixed-Signal Verification across 3 different radar chips for automotive and industrial markets
Responsible for IP and SoC-level verification for Accelerator IP, IPs implementing compression algorithms, programmable filter, processor-memory interactions and several other IPs.
Successfully developed the GLS and mixed-signal verification methodology for the entire suite of radar chips
Mentored 1 junior engineer and 6 contractors; tracked deliverables and resource allocation
Selected for the Early Career Pivotal Learning Role (ECPLR) program within TI – This program matches early-career strong performers and aspiring leaders with high impact problems, giving them the opportunity to find solutions and showcase their results.
Executed a stretch assignment with TI India Sales Organization – estimated expected and production TAMs for specific customers, studied the backlog and future order trends to improve order handling and execution

Design Verification Engineer, USB Type-C Power Delivery Controller Team

Jul 2016 – Dec 2017 · 1 yr 5 mos

Owned IP-Level verification of USB Endpoint IP, ensuring a bug-free delivery with 100% coverage
Worked on SoC-level verification of multiple IPs and use-cases in a USB PD-controller chip

Design Verification Engineer, Integrated Motor Controller Team

Jul 2015 – Jul 2016 · 1 yr

Worked on mixed-signal verification for multiple IPs
Verified the entire suite of power-saving sleep scenarios for a motor controller chip

Mentor graphics

Member Technical Staff (Intern)

Dec 2014 – Feb 2015 · 2 mos · Noida, India

Project:
1. Writing testcases using Verilog, VHDL and System Verilog
2. Conversion of testcases from Power Configuration File (PCF) Format to IEEE-standard Unified Power Format (UPF).

Texas instruments

Analog Design Intern

Jun 2014 – Jul 2014 · 1 mo · Bengaluru Area, India

Project :
1. Robust Sensorless Trapezoidal Algorithm Development and Implementation for Brushless DC Motor
2. Speed control of BLDC Motor according to external voltage signal and duty-cycle of high-voltage PWM