Maitrayee Ghosh

Founder

Bengaluru, Karnataka, India12 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Successfully scaled e-commerce startup from scratch.
Grew social media presence significantly.
Expert in customer behavior across Indian cities.

Stackforce AI infers this person is a digital marketing and e-commerce growth expert with a strong technical background.

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Skills

Core Skills

E-commerceDigital Marketing

Other Skills

CC++Core DataDatabasesHTMLJSONJavaOOPObject-Oriented Programming (OOP)Objective-CProgrammingSEOSQLiteSoftware DevelopmentSwift

About

Hands on experience on building and growing an e-commerce startup from scratch. Worked on startup growth strategy, brand positioning , social media growth, SEO and paid digital marketing. - First hand experience in starting an e-commerce business and scaling it with organic social media growth , website SEO and paid marketing. - Brand positioning based on customer psychology and behaviour . - Grew our Instagram account from 0 to 24k+ , Facebook account to 26k+ - Building sales funnel for customers. From liking a products on social media to successful purchase. - Building features on website to boost conversion rate and customer trust - Customer retention strategy. - Providing world class quality support to customers - First hand experience with Indian e-commerce 3PL logistic and it's challenges - Worked with manufacturers closely to make the products right fit for Indian market. - Have thorough knowledge on e-commerce customer behaviour on tier 1, tier 2, tier 3 cities.

Experience

Aferando

CEO & Founder

Jul 2018 – Present · 7 yrs 8 mos · Bangalore

Hands on experience on building and growing an e-commerce startup from scratch. Worked on startup growth strategy, brand positioning , social media growth, SEO and paid digital marketing.
First hand experience in starting an e-commerce business and scaling it with organic social media growth , website SEO and paid marketing.
Brand positioning based on customer psychology and behaviour .
Grew our Instagram account from 0 to 24k+ , Facebook account to 26k+
Building sales funnel for customers. From liking a products on social media to successful purchase.
Building features on website to boost conversion rate and customer trust
Customer retention strategy.
Providing world class quality support to customers
First hand experience with Indian e-commerce 3PL logistic and it's challenges
Worked with manufacturers closely to make the products right fit for Indian market.
Have thorough knowledge on e-commerce customer behaviour on tier 1, tier 2, tier 3 cities.

e-commercestartup growth strategybrand positioningsocial media growthSEOpaid digital marketing+1

#learn

Software Engineer

Apr 2017 – Jul 2018 · 1 yr 3 mos

Goodbox

Senior iOS App Developer ( Got acquired by SmartQ in July,2018)

Jan 2016 – Mar 2017 · 1 yr 2 mos · Bangalore

Joined this company as a part of acquisition deal with my previous company. I was working directly with CTO of the company to build their both partner and consumer iOS app.

Findulum techlabs pvt ltd

Senior iOS App Developer ( Got acquired by Goodbox in jan,2016)

Jun 2015 – Dec 2015 · 6 mos · Greater Bengaluru Area

Joined this early stage startup as their first iOS engineer and took the responsibility of building and deciding internal architecture their entire iOS product end to end.