Chris Hood

Business Development Executive

Norwich, United Kingdom12 yrs 2 mos experience
Most Likely To Switch

Key Highlights

  • Expert in A/B testing and personalization strategies.
  • Proven track record in improving digital experiences.
  • Strong background in e-commerce and digital strategy.
Stackforce AI infers this person is a Digital Marketing and E-Commerce specialist with a focus on optimization and user experience.

Contact

Skills

Core Skills

Conversion OptimizationA/b Testing

Other Skills

PersonalizationDigital StrategyE-CommerceDigital Marketing

About

In a world of rising customer acquisition costs, your website is either a leaky bucket or a growth engine. I help brands turn it into the latter. Most digital teams have great ideas, but 80% of those ideas fail to move the needle. Without the right experimentation culture and tech stack, you're just throwing spaghetti at the wall. I partner with retailers, travel companies, charities and lots more to implement Webtrends Optimize. I don't just sell software; I help teams: - De-risk product launches with AB testing - Personalise the user journey at scale - Build a culture of 'Evidence over Opinion' Curious about how your testing tool compares to Webtrends Optimize, or how to get an experimentation and personalisation programme off the ground? Let’s grab 15 minutes to chat or DM me to brainstorm some ideas.

Experience

Webtrends optimize

Global Sales Manager

Mar 2024Present · 2 yrs 1 mo · United Kingdom · Remote

Conversion OptimizationA/B TestingPersonalizationDigital StrategyE-Commerce

Knexus

Account Executive

Sep 2023Mar 2024 · 6 mos · United Kingdom · Remote

  • Knexus AI helps ecommerce leaders who need to improve product discovery, education and social proof on their websites and apps, to use their already existing social content to sell more online.

Glassbox

Sales Account Executive

Sep 2021Sep 2023 · 2 yrs · Norwich, England, United Kingdom · Remote

  • Change of role as part of the transition from the SessionCam brand to Glassbox.
  • Helping businesses to improve UX and conversion on their web and native app properties by utilising Glassbox.
  • Responsible for the first introduction to the solutions, right through to completing contracts.
  • Outbound Lead Generation
  • Discovery
  • Demonstration
  • Quoting
  • Proof of Value/Proof of Concept
  • Negotiation
  • Contracting
  • Focus on UK, EMEA and APAC, also working with resellers and agency partners in the regions.
  • 2x quarterly MVP
  • Experience of using LinkedIn, LinkedIn Sales Navigator, Salesforce, Salesloft, Zoominfo, Lusha, and Google/Microsoft Office Programs.

Sessioncam

2 roles

Enterprise Sales (SessionCam and Glassbox)

Promoted

May 2020Sep 2021 · 1 yr 4 mos · Norwich, England, United Kingdom

  • Responsible for the initial demo of SessionCam (and latterly Glassbox post-acquisition in October 2020) right through to completing contracts. Focus on UK, EMEA and APAC, also working with our agency partners in those regions.
  • Discovery
  • Demonstration
  • Quoting
  • Proof of Value/Proof of Concept
  • Negotiation
  • Contracting
  • Experience of using LinkedIn, LinkedIn Sales Navigator and Zoho.

Business Development Manager/Sales Development Representative

Jan 2019May 2020 · 1 yr 4 mos · Norwich, England, United Kingdom

  • BDR/SDR with a focus on the US, booking meetings and generating opportunities for our team of AEs.
  • Experience with using LinkedIn, LinkedIn Sales Navigator, Zoominfo, Zoho and Monster dialing software.

Brentwood leisure trust

Project Activator

Apr 2016Jan 2019 · 2 yrs 9 mos · Brentwood, United Kingdom

  • Part of the team running a multi-award winning exercise programme, designed to improve mental, social and physical wellbeing through sport.
  • The role involved the facilitating of individual classes as well as collection and processing of client data, promotion through social media and outreach activity, plus networking with partner organisations.
  • The role also involved presenting findings to stakeholders and contributing to a study linking physical activity and wellbeing.

Phoenix 98 fm

Presenter/Producer/Company Director

Jan 2014Jan 2019 · 5 yrs · Brentwood, United Kingdom

  • Presenting and producing programmes for Brentwood and Billericay's Community Radio Station, Phoenix FM.
  • The Orient Hour started out as Leyton Orient’s Official Club radio show, providing a weekly platform to discuss club news, before going independent. The show featured current and former members of staff as well as a number of pundits with connections to the club. I was also an admin of both the Twitter and Facebook accounts for the show, promoting the activities of the club and the programme. The role also involved the editing of audio content and distribution on Mixcloud, iTunes and on the Phoenix FM website.
  • I also produced and presented Phoenix Sport – a show devoted to live score updates and local sports interviews, as well as playing a mixture of current and older chart music, as well as local bands.
  • Midweek Matchzone was an in-depth sports programme presented in conjunction with snooker legend Ronnie O’Sullivan, where we discussed the sports issues of the day.
  • I also produced a show for infamous sports agent and music manager Eric Hall, as well as producing and presenting current affairs and other sports content.
  • In recognition of my work with the station, including the production of a number of weekly web articles, I was made a Company Director in November 2017.

Travelex

Pricing and Inventory Analyst

Feb 2013Jan 2014 · 11 mos · London Area, United Kingdom

  • Setting of exchange rates for all Travelex UK stores and ATMs as well as the fixing of rates online for EMEA. The role also involved the preparation of management reports on a weekly and monthly basis, as well as data analysis.

Bny mellon

Valuations Administrator

Feb 2011Feb 2013 · 2 yrs · Brentwood, United Kingdom

  • Working within the pricing and valuations section of the business, I was the administrator in
  • charge of generating the Net Asset Value for a number of investment funds, also responding to client queries and generating reports.

Kpmg uk

Consultant, Indirect Tax

Aug 2008Aug 2010 · 2 yrs · London Area, United Kingdom

  • Worked in a rapidly growing, London based team, advising businesses in the information, communication and entertainment sectors on complex VAT issues.

Education

University of York

1st Class BSc (Hons) — Economics and Mathematics

Jan 2005Jan 2008

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