May 2022 – Aug 2023 · 1 yr 3 mos · London, England, United Kingdom

• Key Achievements on Instagram eCommerce Ads Team:
• Spearheaded multiple optimization and growth initiatives for eCommerce Ads on Instagram, such as Ads with Product Tags, resulting in significant incremental revenue for the company.
• Led the development of Shops Ads on Instagram to deliver improved campaign performance for advertisers while driving substantial generation of valuable 1PD (first-party data) — now a multi-billion dollar revenue stream for the company.

Mar 2019 – Apr 2022 · 3 yrs 1 mo · Singapore

• Key Contributions as a Member of the Business Integrity Human Review Team:
• Built long term vision and strategy for the Human Review Systems for Facebook ads, and helped grow the team from 5 people to 15+ people
• Led a team to develop a company wide Integrity Ranking Platform, aimed at automating policy review processes and maximizing efficiency for manual Human Review
• Led a team in the creation of a robust Data Access and Integrity Investigation Platform, ensuring secure and efficient handling of data.

Apr 2018 – Mar 2019 · 11 mos

• Key Contributions as a Member of the Facebook Groups Infrastructure Team:
• Led a team of 6 engineers, including server and client engineers, in an initiative to optimize CPU utilization and response time for Facebook Groups. Through collaborative efforts, we successfully achieved significant improvements in performance and efficiency.
• Led a team of 4 engineers to redesign the architecture for Groups Feed and Notifications Infrastructure, leveraging Facebook's enhanced frameworks to enhance scalability, reliability, and user experience.

Dec 2015 – Mar 2018 · 2 yrs 3 mos

• Key Contributions in Dynamic Ads: End-to-End Solutions for Direct Response Advertisers:
• Spearheaded the development of Ads solutions for the Travel and Automotive verticals, collaborating cross-functionally to deliver impactful advertising campaigns for direct response advertisers in these industries.
• Led efforts to ensure infrastructure scalability to effectively handle multi-billion impressions and events ingestion per day, ensuring smooth operation and efficient data processing.
• Implemented growth strategies for Dynamic Ads for eCommerce vertical, including default opt-in settings, targeted notifications, and streamlined setup processes for advertisers, enhancing user adoption and facilitating seamless campaign creation.

Jul 2014 – Nov 2015 · 1 yr 4 mos

• Significant Contributions in Building End-to-End Ads Solutions for Brand Advertisers:
• Developed an internal product dedicated to conducting Brand Lift Studies, enabling brand advertisers to measure and optimize the impact of their ad campaigns.
• Pioneered the creation of a "Brand Awareness" Objective specifically tailored for Facebook Ads Campaigns, empowering brand advertisers with a powerful tool to effectively enhance their brand visibility and reach.

May 2013 – Aug 2013 · 3 mos · Menlo Park, California

• Key Implementations in Page Development and User Experience:
• Implemented effective solutions to optimize Page Invites, resulting in increased engagement and accelerated growth for Pages on the platform.
• Implemented user-centric improvements, addressing pain points and enhancing both User and Admin experiences to deliver a seamless and intuitive platform experience