Oct 2024 – Jun 2025 · 8 mos

Aug 2024 – Present · 1 yr 7 mos · Remote

• It wasn’t a glamorous moment.
• Back in 2022, I was freelancing and helping a small skincare brand run a few social campaigns. They weren’t making much, from all channels they barely hit $15K/month. I remember opening Ads Manager late at night, testing variations, rewriting ad copy until 3AM, and suddenly, one of the creatives I had tested started converting like crazy.
• Within that first week, the ROAS jumped from 1.2x to 3.6x.
• And the founder messaged me saying:
• “I woke up to the most orders we’ve ever seen. I don’t know what you did, just don’t stop.”
• That was the moment I realized:
• Paid ads weren’t just clicks and impressions.
• They were revenue-growth systems most brands weren’t using correctly.
• I felt hooked. Like I discovered a superpower.
• The Problem I Saw in the DTC Space That Pushed Me to Launch RevUp Digitals.
• The more brands I worked with, the clearer the pattern became:
• ❌ Agencies were overcharging for basic ad management
• ❌ No one was doing creative testing properly
• ❌ Everyone was copy-pasting the same cookie-cutter ads
• ❌ Agencies bragged about ROAS but never cared about profit
• ❌ Brands were spending more… and earning the same
• I kept thinking:
• “Brands don’t need more ads. They need a smarter growth system.”
• So I launched RevUp Digitals with one mission:
• Not to run more ads, but to build a revenue engine that compounds.

Feb 2024 – May 2024 · 3 mos · North Carolina, United States · Remote

Nov 2023 – Feb 2024 · 3 mos · United States · Remote

• In my role as a Social Media Apprentice at Acadium, I managed Instagram and TikTok platforms to connect with and uplift Black women-owned businesses and entrepreneurs. I crafted and implemented targeted strategies, engaging content, and effective hashtag approaches to promote financial freedom, security, and peace of mind for our clients. I also worked closely with Theraprise, a client dedicated to empowering Black therapists and creating inclusive spaces for their clients. By using innovative tools such as ClickUp, Flickr, and community groups, I was able to enhance outreach and amplify our message. My efforts contributed to creating a supportive, collaborative environment that sparked positive change and empowerment within the community.

Oct 2023 – Nov 2024 · 1 yr 1 mo · Islāmābād, Pakistan · On-site

• The job responsibilities as an Associate Social Media Marketer are as follows:
• Creating and managing compelling content strategies, improving branding, designing and publishing monthly newsletter for various social media platforms, including LinkedIn, Facebook, and Instagram.
• Fostering community engagement by actively interacting with clients and cultivating strong connections within the community.
• Implementing strategic initiatives to enhance reach and engagement, utilizing SMO strategies, and oversee the scheduling and posting of content to optimize visibility and impact.
• Developing and executing Meta advertising campaigns, conducting in-depth target audience research to refine targeting parameters, optimizing campaigns based on performance metrics, and delivering comprehensive analytical reports to drive informed decision-making and continuous improvement strategies.

Jun 2023 – Aug 2023 · 2 mos · Islāmābād, Pakistan · Remote

• The job responsibilities as a Digital Marketing Executive are as follows:
• Develop and execute social media marketing campaigns across social media platforms including LinkedIn, Facebook, Instagram and Twitter.
• Monitor and analyze social media performance metrics and adjust campaigns accordingly to maximize engagement and reach
• Assist in the creation and scheduling of social media content, including text, images, and videos
• Create visually appealing and engaging video content for social media and other digital channels using tools such as Canva, Adobe Premiere, Filmora, or other video editing softwares
• Collaborate with other teams to ensure brand consistency across all social media and video content
• Stay up-to-date with the latest trends and best practices in social media and video marketing to inform campaign strategies
• Conduct social media listening and monitoring to track brand mentions and conversations related to the company or industry
• Develop and manage a content calendar for social media, ensuring timely and relevant posts are published on all channels
• Engage with social media followers, responding to comments and messages and fostering positive relationships with the community
• Analyze and report on social media metrics, including audience demographics, engagement rates, and conversion rates
• Conduct market research to inform social media strategy and stay up-to-date on competitor activity in the social media space.

Sep 2022 – Present · 3 yrs 6 mos

Jun 2021 – May 2024 · 2 yrs 11 mos

Aug 2022 – Oct 2022 · 2 mos · New Jersey, United States

• The job responsibilities for this position were as follows:
• Handling import operations at the United States.
• Freight-Forwarding.
• ISF Filing.
• Documentation filing using Descartes software.
• Container Tracking.
• Import documentation handling and clearance.
• Custom Clearance.
• Managing record data for shipments.
• Applying a proper HTS code for calculating duties on products.
• Resolving customer queries and issues regarding import operations.
• Handling domestic delivery of containers at the United States.
• Maintain follow-up records of shipments.

Jun 2022 – Sep 2022 · 3 mos · United States · Remote

• I was selected as a Human Resource Intern at GAOTek Inc., but due to my exceptional performance, I was promoted as Team Lead for Team C.
• During this time, my job responsibilities were as follows:
• Allocating potential candidates to interns
• Providing training to new interns
• Posting jobs on different career websites
• Head-hunting candidates through LinkedIn
• Guiding interns
• Sharing reports (weekly and monthly) with the upper management
• Monitoring interviews and the hiring process
• Answering the queries of interns in weekly meetings
• Assuring that all the targets are achieved
• Collaborating with team members to provide them with better ways to achieve their targets

Apr 2022 – Sep 2022 · 5 mos · United States · Remote

• The job role as a Human Resource Intern was as follows:
• Screening out potential candidates
• Sending Mails
• Answering Queries
• Managing Reports
• Interviewing Candidates
• Managing candidates on Bitrix24 platform
• Reporting to the top management
• Weekly and monthly report sharing with Team Lead

Nov 2020 – Jan 2021 · 2 mos · Islāmābād, Pakistan · Remote

• The job responsibility included pressure testing of Avaya Agent (Dialer Software), calling and receiving calls using Avaya Agent & report any issues to the supervisor. In addition, I collaborated with the team to keep a record of software performance testing throughout the period.