Abhishek Katuroju

Product Manager

Hyderabad, Telangana, India12 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in leading cross-functional teams in gaming.
Proven track record in managing multi-million dollar P&Ls.
Skilled in creating engaging player experiences.

Stackforce AI infers this person is a seasoned professional in the Gaming and Entertainment industry with expertise in product management and marketing strategies.

Contact

Skills

Core Skills

Product ManagementTeam ManagementGame DevelopmentMarketing StrategyBrand ManagementConsumer InsightsEvent Management

Other Skills

AnalyticsBusiness AnalysisBusiness PlanningBusiness StrategyCommunication StrategyCompetitive AnalysisConsumer BehaviourCreative VisionCustomer InsightData AnalysisFeature DevelopmentLive ServicesManagementMarket ResearchMarketing Campaigns

About

Creator and consumer of pop culture. Adept at storytelling - from producing games with a compelling vision to conceiving impactful player experiences. Rallying teams and executing product strategy in the gaming and entertainment industry since 2013.

Experience

Electronic arts (ea)

5 roles

Producer

Apr 2024 – Present · 1 yr 11 mos

Associate Producer II

Promoted

Apr 2021 – Mar 2024 · 2 yrs 11 mos

Leading a cross-functional team (Engineering, Design, Art, UI/UX, Product Management, Analytics, Production) to run feature development and live services on beloved brands like The Sims and Real Racing.
▪ Responsible for owning the multi-million dollar P&Ls of the games
▪ Adept at balancing topline growth and bottom-line optimization based on the business needs

Team ManagementProduct ManagementAnalyticsFeature DevelopmentLive Services

Associate Producer

Jul 2019 – Apr 2021 · 1 yr 9 mos

Leading a multi-disciplinary team (Engineering, Design, Art, UI/UX, Production) to create mobile and web-based games.
▪ Responsible for owning the creative vision of the game and shipping it with quality, on time, and within budget.
▪ Accountable for building and motivating cross-functional, multi-disciplinary teams, and running Live Services - seasonal events, sales, marketing campaigns, and other promotions.

Creative VisionTeam ManagementLive ServicesGame Development

Manager, Marketing & Community

Promoted

Aug 2016 – Jul 2019 · 2 yrs 11 mos

Created delightful experiences for 20+ Million players across the globe every month through beloved and genre-defining franchises like Bejeweled, Plants vs. Zombies, Tetris, Monopoly, and more
▪ Responsible for Communication Strategy, Go to Market, Consumer Insights, Stakeholder Liaison, and Team Management.
▪ Managed and mentored an 8-member team of Artists and Community Managers - helped achieve KPI impact (acquisition, engagement & monetization) through compelling and cohesive campaigns.
▪ Strategized and executed Apple App Store/Google Play Store initiatives – icons, screens, keywords, featuring
▪ Helped create and update game and studio websites – blogs, FAQs, marketing collateral
▪ Ran Network Engagement, collaborated with Media/PR for brand building and acquisition

Communication StrategyConsumer InsightsTeam ManagementMarketing CampaignsMarketing Strategy

Player Engagement Manager

Aug 2015 – Jul 2016 · 11 mos

▪ Managed Brand pages with millions of followers across Facebook, Twitter, YouTube, and Instagram
▪ Conceived and executed native and social media campaigns for popular mobile games
▪ Created and moderated multiple forums, groups to help team gauge player sentiment and garner consumer insights

Social Media CampaignsBrand ManagementConsumer Insights

Saddahaq.com

Marketing Manager

Oct 2013 – Jul 2015 · 1 yr 9 mos · Greater Hyderabad Area

▪ Responsible for driving both online and offline marketing strategies.
▪ 6X increase in website viewership and 3X increase in social engagement during my tenure.
▪ Conceptualized and successfully organized speaker events, celebrity live chats, campus ambassador programs, sports screenings and more.

Online MarketingEvent ManagementSocial EngagementMarketing Strategy