Durairaju K

Co-Founder

Bengaluru, Karnataka, India9 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Co-founded a successful digital marketing agency.
  • Developed innovative products for the logistics sector.
  • Recognized in Impact 30 Under 30 by Exchange4Media.
Stackforce AI infers this person is a Product Manager in the Logistics and Digital Marketing sectors.

Contact

Skills

Core Skills

Product ManagementUser Experience (ux)Growth MarketingEntrepreneurshipDigital Marketing

Other Skills

AdvertisingAmazon Web Services (AWS)AnalyticsApp Store OptimizationBloggingBusiness StrategyCEOsContent ManagementCritical ThinkingDatabasesDesigningEnd User ResearchGoogle AdwordsGoogle AnalyticsGoogle Tag Manager

About

I am a Senior Product Manager at LetsTransport, a leading tech-enabled logistics platform that connects truckers and shippers across India. I have over 8+ years of experience in digital marketing, product growth, and entrepreneurship, with a passion for startups and innovation. I co-founded Webboombaa, one of the fastest-growing MVP building and digital marketing company in India, where I was responsible for strategy, planning, operations, marketing, sales, and P&L. I also built an influencer marketing platform for influencers and businesses, and won the Best Digital Marketing Agency Award in TN by Zee Business. I exited Webboombaa in June 2021 after successfully pitching it to Kaay Innovation, a venture building firm. I have an MBA in Marketing and Operations from Sri Sai Ram Institute of Technology, and I have completed several courses and certifications in product management, marketing, and AI from GrowthX, IIM Calcutta, Udacity, and Coursera. I have also learned the basics of SQL, API testing, and data analysis. I have multiple publications, honors, and awards, including the Impact 30 Under 30 by Exchange4Media, the Leadership Award, and the Limca Book of Records. I am always eager to learn new skills, network with like-minded professionals, and contribute to the growth of the product and the company. I lead a slack community named Digital Freaks, and I have promoted 100 early-stage startups daily in Chennai through the Made in Madras and Startup Yatra campaigns. I am also a product sense and strategy student at pmcurve, where I am learning how to build and launch successful products.

Experience

Letstransport

2 roles

Senior Product Manager

Promoted

Apr 2024Present · 1 yr 11 mos · Hybrid

  • Built Products such as whatsapp bots for solving the use cases for the entire trucking ecosystem
Product ManagementUser Experience (UX)

Growth Product Manager

Jul 2021Mar 2024 · 2 yrs 8 mos · Hybrid

  • Built Order Management System that helped us to reduce TAT across each steps which created impact in our gross margin, by reducing our time to Invoicing.
  • Worked on Partner side (Truck Driver & Owner) - AARRR framework
  • Reduced TAT to billing - This had an impact in our working capital management
Product ManagementGrowth Marketing

Webboombaa

Co-Founder

Dec 2016Jul 2021 · 4 yrs 7 mos · Chennai, Tamil Nadu, India · On-site

  • At WB, I was Responsible for Strategy, Planning, Operations, Marketing, Sales and P&L.
  • Built MVP products, and worked with clients for 0-1 stage!
  • Built Influencer marketing platform (Marketplace) for Influencers & businesses
  • | Responsible for meeting P & L Targets
  • | Won the " Best Digital Marketing Agency award in TN " award from Zee Business.
  • | Played an instrumental role in Webboombaa's acquisition by pitching Kaay Innovation, a venture-building firm.
EntrepreneurshipDigital Marketing

Gobumpr

Digital Marketing Intern

Jun 2016Sep 2017 · 1 yr 3 mos · Chennai Area, India

Education

GrowthX®

Product Growth — Marketing

Jan 2021Jan 2021

Indian Institute of Management, Calcutta

Artificial Intelligence Powered Marketing — Marketing / AI

Sep 2020Mar 2021

pmcurve

Product sense & strategy — Product management

Mar 2024Jun 2024

Udacity

Growth Product Management - Nanodegree — Growth Product Management

Jan 2022Apr 2022

Sri Sai Ram Institute of Technology (Sairam Group of Institutions)

Master of Business Administration — Marketing and Operations

Jan 2015Jan 2017

J.J. College of Engineering and Technology

Bachelor of Engineering — ECE

Jan 2011Jan 2015

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