Saikiran Gumma

Co-Founder

Hyderabad, Telangana, India16 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Built Highako Academy from 0 to 25K+ community.
  • Scaled demand generation efforts across 68 cities in India.
  • Drove 111% of high-intent MQL targets.
Stackforce AI infers this person is a B2B SaaS marketing leader with expertise in demand generation and go-to-market strategies.

Contact

Skills

Core Skills

Product MarketingContent MarketingDemand GenerationGo-to-market Strategy

Other Skills

Account-based marketing (ABM)B2B Marketing StrategyConversion OptimizationCustomer MarketingDigital MarketingDigital StrategyEmail MarketingGrowth MarketingMarketing AutomationPay Per Click (PPC)Product ManagementSearch Engine Optimization (SEO)User Experience (UX)Web Analytics

About

Spent the last decade building high-output marketing engines for B2B SaaS. Not the guy who makes decks and signs off on campaigns. I own pipeline and drive programs to hit targets. Sleeves up, full-stack marketer. Currently, integrated marketing leader for the Record-to-Report suite at HighRadius. Own pipeline growth across Enterprise and Mid-Market in the US and EMEA. Drive ABM, paid, SEO, and content to hit geo-weighted SQL targets. Partner with sales and product on GTM strategy to accelerate penetration in markets dominated by vendors 2–3x our size. A-player attracts A-players. Got to work on HighRadius’s biggest marketing bets, working with the best. Highako Academy (0 to 25K+ community), Unified product and content marketing team, and integrated marketing division. Before joining HighRadius, I led demand generation efforts for NowFloats, one of India's fundamental companies solving for the MSME market. Learned everything on the job during a roller-coaster role at ReportGarden. As we scaled from zero to 7-digit revenue, got the opportunity to launch multiple products, and run GTM end to end. Picked up product marketing, content, campaigns, and strategy along the way. All thanks to my friend and mentor, Ashok. Lucky to have been coached and mentored by some of the best in marketing and business. If you're trying to grow your marketing pipeline and hitting a wall, feel free to ping me. Happy to share what’s worked for me.

Experience

Cmo council

Member

Sep 2025Present · 6 mos

  • The CMO Council is a global network of marketing executives dedicated to knowledge exchange, thought leadership and relationship building.

Highradius

4 roles

Director of Product Marketing

Promoted

Jan 2024Present · 2 yrs 2 mos · Hyderabad, Telangana, India · On-site

  • Leading the Product and Content Marketing teams at HighRadius. Accountable for driving quality traffic, optimizing conversion rates, and creating consistent product messaging across all stages of the marketing funnel and channels.
Product MarketingContent MarketingConversion OptimizationWeb AnalyticsSearch Engine Optimization (SEO)Digital Strategy+2

Associate Director, Product Marketing

Promoted

Feb 2022Jan 2024 · 1 yr 11 mos · Hyderabad, Telangana, India · On-site

  • Led a 32-member team across product and content marketing for six product suites. Drove consistent messaging, brand alignment, and strategic content programs — delivered 111% of high-intent MQL targets.
Product ManagementUser Experience (UX)Customer MarketingContent MarketingDemand GenerationB2B Marketing Strategy+3

Senior Marketing Manager

Feb 2021Feb 2022 · 1 yr · Hyderabad, Telangana, India · On-site

  • Scaled the subscriber base of Highako Academy from 0 to 25,000+ professionals, while maintaining a 15-20% Monthly Active Subscriber base.
Marketing AutomationEmail MarketingUser Experience (UX)Customer MarketingContent MarketingDemand Generation+4

Marketing Manager

Nov 2019Feb 2021 · 1 yr 3 mos · Hyderabad, Telangana, India · On-site

  • Built and launched Highako Academy (highako.com), the world's first career growth platform for Order-to-Cash and Treasury professionals. The launch event alone got us 2000+ subscribers.
Pay Per Click (PPC)Marketing AutomationEmail MarketingUser Experience (UX)Customer MarketingContent Marketing+4

Nowfloats

Senior Marketing Manager

Mar 2018Nov 2019 · 1 yr 8 mos · Hyderabad Area, India · On-site

  • Built & scaled the demand-generation efforts, with hyper-local campaigns targeting SME owners across 68 cities in India. Generated 400+ Meetings /Mo with a 12.5% deal close rate.
Pay Per Click (PPC)Marketing AutomationDemand GenerationDigital Marketing

Reportgarden

Vice President, Marketing

Apr 2015Mar 2018 · 2 yrs 11 mos · Hyderabad Area, India · On-site

  • As a Founding Team Member, I helped build a global business, scaling growth from $0 to seven digits of ARR in less than 3 years. Built ReportGarden's GTM strategy and demand creation engine from 0 to 1.
Pay Per Click (PPC)Marketing AutomationEmail MarketingUser Experience (UX)Customer MarketingContent Marketing+6

Indiavidual learning

Customer Engagement Manager

Jul 2014Apr 2015 · 9 mos · Mumbai Area, India · On-site

  • Led the Customer Success department responsible for adoption, retention and expansion of existing learner base. Responsible for ensuring all students achieve their desired learning outcomes from the Embibe app.

Career break

Personal goal pursuit

Oct 2010Jun 2014 · 3 yrs 8 mos · New Delhi, Delhi

  • Union Public Service Commission (UPSC) Preparation: Appeared for Civil Services (Main) Examination in 2012 and 2013 with Sociology and Public Administration as optional subjects.

Catapult education services

Business Analyst

Jan 2010Sep 2010 · 8 mos · Hyderabad Area, India · On-site

  • Led the K-12 educational content development, content delivery and distribution efforts. Developed STEM Projects for K-12 Education.

Education

Indian School of Business

Master of Business Administration (MBA) — Marketing

Birla Institute of Technology and Science, Pilani

B. Pharm (Hons.)

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