Dhanush Rakesh Parekh — Co-Founder

I’m a proud Bengaluru boy, born and raised in India’s vibrant tech and cultural hub, a city that has shaped my curiosity, creativity, and deep love for dosas. (Seriously, I can tell you where to get a great dosa at any hour - be it 2 AM or 6 PM, and I love taking people on dosa tours!) I’ve been designing for over 15 years, but my journey wasn’t exactly conventional. I started in finance, co-founded a snacks company, and somewhere along the way, I discovered that design was where I truly belonged, a space where I could blend art, storytelling, and impact. Before joining Atomicwork, I led the product design team at Zluri, playing a key role in scaling the product’s design to support rapid expansion while setting strong foundations for the future. My expertise lies in enterprise product design, crafting experiences that not only feel intuitive but also drive real engagement and stickiness. I spent a few years living in Milan, where I pursued my master’s in design, an experience that immersed me in the rich history and culture of design thinking. That global perspective, combined with my passion for problem-solving, continues to shape my approach today. Outside of work, I’m an avid traveler, having explored 35+ countries so far, with a goal of hitting 100 before I turn 40. Art, travel, and storytelling fuel my creativity, and I’m beyond excited to bring that same passion, energy, and love for good design to all the work I do. ☺️

Stackforce AI infers this person is a seasoned Product Designer with expertise in SaaS and branding.

Location: Bengaluru, Karnataka, India

Experience: 9 yrs 5 mos

Skills

Product Design
User Experience (ux)
Design Leadership
Branding
User Interface Design
Marketing Strategy
Accounting
Finance

Career Highlights

Over 15 years of design experience
Led design teams for impactful user experiences
Co-founded a successful snacks company

Work Experience

Atomicwork

Lead Product Designer (1 yr 1 mo)

Zluri

Product Design Lead (8 mos)

Senior Product Designer (1 yr 9 mos)

BSD design

UX Designer (2 mos)

Ravity Software Solutions Pvt. Ltd.

Lead Design Consultant (1 yr 1 mo)

ChipsnCo Private Limited

Co-Founder and Director - Design and Marketing (3 yrs 2 mos)

Viral Works

Founder & Director of Design (5 yrs 11 mos)

H C Khincha & Co.

Article Associate (3 yrs)

Education

Master of Arts - MA at Regent's University London

Master's degree at Domus Academy

Chartered Accountancy at The Institute of Chartered Accountants of India

BCom F&A at Christ University, Bangalore

ISC & ICSE at Bishop Cotton Boys' School

Dhanush Rakesh Parekh

Co-Founder

Bengaluru, Karnataka, India9 yrs 5 mos experience

Highly Stable

Key Highlights

Over 15 years of design experience
Led design teams for impactful user experiences
Co-founded a successful snacks company

Stackforce AI infers this person is a seasoned Product Designer with expertise in SaaS and branding.

Contact

Skills

Core Skills

Product DesignUser Experience (ux)Design LeadershipBrandingUser Interface DesignMarketing StrategyAccountingFinance

Other Skills

Adobe IllustratorAdobe InDesignAdobe PhotoshopAdvertisingBlenderBusiness StrategyCash Flow ForecastingCreativity SkillsCross-functional Team LeadershipDesignE-commerceFigma (Software)Food BlogGraphic DesignHuman Computer Interaction

About

Experience

Atomicwork

Lead Product Designer

Feb 2025 – Present · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

At Atomicwork, I’m joining as a Lead Product Designer, where I’ll be working on shaping the next generation of enterprise IT and operations experiences. My focus will be on designing intuitive, AI-driven workflows that simplify and enhance the way teams collaborate, automate, and manage IT operations at scale. With a strong emphasis on user-centric problem-solving and system thinking, I’m excited to contribute to building a seamless, intelligent, and engaging product that empowers IT teams worldwide.

Business StrategyDesignDesign LeadershipFigma (Software)Product DesignPrototyping+6

Zluri

2 roles

Product Design Lead

Jun 2024 – Feb 2025 · 8 mos · Bengaluru, Karnataka, India

I lead and empower the design team at Zluri to create exceptional user experiences (UX) that are both beautiful and impactful. I leverage my visual design, UI tools, and design systems expertise to craft effective and scalable solutions.
What I bring to the table:
Strategic Visionary: I translate business goals into a clear design roadmap, fostering design thinking across the organization.
User-Centric Focus: I build user journeys, analyze data, and collaborate cross-functionally to ensure user needs are at the heart of every design decision.
Collaborative Leader: I foster a strong team culture, mentor designers, and build strong partnerships across departments.
Effective Communicator: I articulate design decisions clearly, lead impactful presentations, and represent the company effectively.
Additionally, as the Product Design Lead, I possess:
Deep understanding of business metrics and proven ability to deliver ROI.
Expertise in conducting thorough visual QA and building detailed specifications.
Passion for staying ahead of design trends and self-initiating creative projects.
Ability to navigate complex situations and lead teams through change.

Design LeadershipProject ManagementProduct DesignCross-functional Team LeadershipUser ResearchUX Research+2

Senior Product Designer

Sep 2022 – Jun 2024 · 1 yr 9 mos · Bengaluru, Karnataka, India

Designing and developing the SaaS management platform and its features
Optimising the user experience from the ground up.

Figma (Software)Visual DesignUser Experience (UX)User ResearchHuman Computer InteractionPrototyping+3

Bsd design

UX Designer

Jun 2022 – Aug 2022 · 2 mos · Milan, Lombardy, Italy

Partnership in the field of User Experience and User Interface Design.
Designing the user interface design for an Artificial Intelligence Chatbot for FastWeb
Design research for process and big data user experiences

User Experience (UX)User ResearchHuman Computer InteractionUser Experience Design (UED)PrototypingUser Interface Design+3

Ravity software solutions pvt. ltd.

Lead Design Consultant

Aug 2021 – Sep 2022 · 1 yr 1 mo · Greater Bengaluru Area

Led the development of a consumer application that won the Porche Data Cup.
Defined the brand’s objective, design goals and identity to create a DLS
Built a design team with a defined structure and robust
reporting and task management foundation using an agile framework and design sprints.

Figma (Software)Visual DesignDesignBrandingAdobe PhotoshopUser Research+8

Chipsnco private limited

Co-Founder and Director - Design and Marketing

Jan 2017 – Mar 2020 · 3 yrs 2 mos · Bengaluru Area, India

Co-founded the company to reinvent healthy & tasty snacking in India
Spearheaded the raise of $300,000 from Venture Capitalists by designing
investor decks that communicated the business' vision and potential.
Identified target audiences, designed the brand language, created packaging
designs and led the marketing team to generate $22,000 in revenue.

Microsoft ExcelAdobe IllustratorBrandingUser ResearchAdobe InDesignWeb Design+5

Viral works

Founder & Director of Design

Jun 2016 – May 2022 · 5 yrs 11 mos · Bengaluru Area, India

Delivered app, dashboard and web UI/UX design, logos, packaging design, decks design and animation to 100+ clients from 30+ sectors, including big data, fintech, ed-tech, hyperlocal delivery, FMCG and co-working spaces.
Designed brand DLS for brands now valued at over $66M.

Figma (Software)Adobe IllustratorBrandingAdobe PhotoshopUser ResearchHuman Computer Interaction+8

H c khincha & co.

Article Associate

Aug 2015 – Aug 2018 · 3 yrs · Bengaluru, Karnataka, India

Conducted diagnostic review and advised 20+ corporate clients with a cumulative value of $10B on due diligence, transfer pricing and compliance.
Advised high net-worth individuals with a net worth of $2B on repatriation, compliance & income tax structuring.

Microsoft ExcelAccountingTaxationFinanceLegal Compliance