Mars Liu

Founder

Taipei, Taiwan8 yrs 11 mos experience
AI Enabled

Key Highlights

  • Achieved 900% revenue growth in one year.
  • Co-founded multiple successful startups.
  • Expert in product management and operations.
Stackforce AI infers this person is a SaaS and EdTech entrepreneur with extensive experience in product management and operations.

Contact

Skills

Core Skills

Product ManagementOperations ManagementFundraisingStartup EnvironmentsBusiness PlanningBusiness Development

Other Skills

AIAnalytical SkillsCRMContract DraftingEarly-Stage StartupsLeadershipLean StartupMarketing StrategyNegotiationOperational ManagementOperationsPitching IdeasProduct DevelopmentProject ManagementRevenue Growth

About

Startup enthusiast. Experienced with Operations Management, Product Management, P&L responsibilities. E-learning, SaaS, Streaming service, EdTech, Recruitment service, Subscription-based service. Co-founded and been through 0 to 1 journey with multiple startups. Global footprints.

Experience

Antler

Entrepreneur in Residence

Sep 2024Nov 2024 · 2 mos · Singapore

  • Accepted as 1 of 100 participants from 3,000+ global applicants (3% acceptance rate)
  • Explored and validated new startup ideas with hands-on mentorship
  • Connected with high-caliber founders worldwide, fostering potential co-founder relationships
  • Engaged with VCs and investors, building strategic connections for future fundraising
Startup EnvironmentsFundraisingPitching Ideas

Aindleads

Founder & CEO

Jan 2024Oct 2025 · 1 yr 9 mos

  • AIndLeads is a one-stop AI-powered sales automation and CRM solution that dramatically increases sales productivity by automating the repetitive, time-consuming aspects of prospecting, outreach and
  • pipeline management though AI.
  • Try AIndLeads at www.aindleads.com
Operations ManagementProduct ManagementLeadershipBusiness Development

Welly seo 偉利科技股份有限公司

Director of New Business

May 2023Dec 2023 · 7 mos · Taiwan

  • Validating venture ideas and exploring new business opportunities.
Early-Stage StartupsBusiness Planning

Glints

General Manager

May 2021Jul 2022 · 1 yr 2 mos · Taiwan

  • Responsibilities:
  • Led the Taiwan Business Unit, covering Taiwan and Northeast Asia markets.
  • Managed a team of 40+ across Sales, Business Development, Operations, Marketing, and HR functions.
  • Oversaw strategy development, operational management, and cross-region collaborations.
  • Key Achievements:
  • Revenue Growth:
  • Achieved 900% revenue growth (Q1 vs. Q4 2021) with consistent performance in 2022, contributing to the company’s successful Series D funding.
  • Operational Efficiency:
  • Reorganized the Taiwan BU, resolving inefficiencies such as delayed payouts, incorrect billing, and unauthorized expenses.
  • Team Building:
  • Established two new teams of consultants and team leads.
  • Created a Client Success Function to retain and provide consistent service to clients.
  • Launched a Sales Training Function, reducing the ramp-up time for new hires by 50%.
  • Developed a Talent Success Function to enhance customer experience.
  • Marketing Impact:
  • Initiated the first collaboration event with an HR KOL in Taiwan, achieving record-breaking social media engagement.
  • Localized the Growth Marketing Function, increasing job listings by 10x and weekly user acquisitions by 4x.
  • HR Improvements:
  • Localized HR processes, introducing new onboarding/offboarding guidelines, labor law compliance measures, and a revamped talent acquisition strategy.
  • Customer Success & Training:
  • Rolled out software technology training, improving CV-to-interview conversion rates for tech recruiters from 30% to 50%.
  • Pricing Strategy:
  • Designed and implemented a new pricing strategy, boosting gross margins by 125% and delivering the highest average billing across all business units.
  • Website: https://glints.com/
Strategic PartnershipsBusiness PlanningAnalytical SkillsNegotiationOperationsTeam Management+2

Dreamplayer

CEO & Product Owner

Nov 2019May 2020 · 6 mos · Taiwan

  • DreamPlayer is a company providing premium content subscription service and online streaming courses
  • Managing 20+ employees
  • In charge of recruiting and rebuilding the team from 6 people to 20+ within 2 months
  • Cooperate with the R&D team to rebuild whole website in 4 months through SCRUM
  • methodology delivering features including premium content subscription service, online course streaming service, profit-sharing system and CMS etc
  • Cooperate with the R&D team to migrate the service from a private cloud to AWS
  • Lead the team to accomplish a crowdfunding project generating 20 million revenue in total
  • Website:https://www.dreamplayer.tw/
Product ManagementBusiness PlanningAnalytical SkillsNegotiationOperationsTeam Management+2

Yotta - 你最專業的學習夥伴

Founder, COO & Product Owner

Oct 2015Oct 2019 · 4 yrs · Taiwan

  • YOTTA is a leading provider of online streaming courses and course planning, marketing, and production services in Taiwan.
  • Responsibilities:
  • Co-founded YOTTA as one of two founding members, overseeing operations, product development, and team growth.
  • Scaled the company from 4 to 50+ employees, managing cross-functional teams across Product,
  • Marketing, Sales, and Operations.
  • Led product strategy and operations, driving user acquisition, engagement, and retention.
  • Key Achievements:
  • Business Growth:
  • Achieved 6,500% revenue growth in 4 years, scaling from 2 million NTD to 130 million NTD annual revenue.
  • Acquired 200,000+ users, with an average purchase value exceeding 1,000 NTD per user and a repurchase rate of over 25%.
  • Product Development:
  • Delivered 2 major site-wide version releases, including complete CIS rebranding and hundreds of feature updates.
  • Reduced bounce rate by 50% (from 60% to 30%) through improved UX/UI and user-centric design.
  • Implemented Google Analytics tracking for comprehensive insights into user behavior and engagement.
  • Feature Innovation for users:
  • Introduced features like timestamp notes, discussion boards, homework submission, a rating system, and more to enhance learning experiences.
  • Teacher Enablement:
  • Built tools for seamless teacher-student interactions, including bulletin boards, a course editing system, Q&A features, and article publishing.
  • Operational Efficiency:
  • Developed systems for higher team productivity, including an EDM system, coupon system, and earnings dashboards.
  • Customer Insights & Engagement:
  • Created features that aligned with user needs, driving satisfaction and retention.
  • Website: https://www.yottau.com.tw
Product ManagementBusiness PlanningAnalytical SkillsNegotiationOperationsTeam Management+2

Xwap

Founder & Product Owner

Oct 2014Sep 2015 · 11 mos · Taiwan

  • Xwap is a mobile app for goods exchange (iOS & Android)
  • Successfully built and launched Xwap as my first startup.
  • Developed and launched a mobile app on iOS and Android platforms to facilitate peer-to-peer goods exchange.
  • Gained hands-on experience in early-stage startup development, from ideation to product launch.
  • Reached the Top 15 out of 150 teams in the startup competition “紫牛戰隊”, hosted by Cheetah Mobile (NYSE: CMCM).
  • Earned the opportunity to deliver a 6-minute pitch in front of several prestigious tech leaders, including Cheetah Mobile CEO Fu Sheng, AppWorks Founder Jamie Lin, and AmaTech Founder Huang Yaowen.
  • Selected by a government-run program and awarded a $16,000 USD grant, recognizing the innovation and potential of our idea.

Education

National Chengchi University

Bachelor of Laws - LLB

Jan 2010Jan 2014

National Chengchi University

Bachelor of Arts - BA — Anthropology

Jan 2010Jan 2014

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