Oct 2024 – Nov 2025 · 1 yr 1 mo

Apr 2023 – Oct 2024 · 1 yr 6 mos

• 1. Led strategic implementations that increased funnel conversion by 30% through an online finance journey.
• 2. Tripled agent-assisted conversions with the development of a conversational GenAI tool and automated dialing system.
• 3. Directed regional expansion into Thailand, boosting deliveries by 25% with the introduction of online video test drives and new experience centres.
• 4. Spearheaded Salesforce CRM development achieving a 40% cost reduction and enhanced system efficiency.
• 5. Successfully led a team of 2 to surpass key performance indicators through strategic process enhancements.

Aug 2021 – Mar 2023 · 1 yr 7 mos

• 1. Checkout and Customer Journey Enhancements: Streamlined checkout processes using A/B testing, achieving a 30% reduction in drop-offs, and designed a post-test drive journey improving user engagement by 15%.
• 2. AI and Data Innovations: Deployed a conversational AI chat-bot and implemented a data-driven personalisation model, which collectively enhanced user interactions and increased car page views by 20%.
• 3. Payment Solutions and CRM Development: Integrated with a third-party partner to automate online payment collection in Thailand, enhancing transaction efficiency and operational scalability. Developed and scaled an internal Salesforce CRM from scratch, significantly boosting user adoption and operational efficiencies.

Nov 2020 – Aug 2021 · 9 mos · Gurugram, Haryana, India · On-site

• 1. Enhanced Support Efficiency: Implemented a tree-based chatbot in regional languages, reducing tickets per agent by 50% and significantly enhancing customer support efficiency.
• 2. Optimised Web Performance: Conducted multiple hypothesis-based A/B tests, resulting in a 10% decrease in bounce rate and a 15% increase in conversion rates, demonstrating successful optimization strategies.
• 3. Improved User Engagement: Increased IoT app stickiness by 20% by deploying a usage-based reward system, effectively driving user engagement and retention.
• 4. Advanced Analytics Implementation: Set up comprehensive end-to-end dashboards on Google Data Studio for real-time monitoring of website and app performance, reducing turn-around time by 2 days and enhancing operational decision-making.

Sep 2020 – Nov 2020 · 2 mos · Gurugram, Haryana, India

• Collaborated with Internal team members, client and customer representatives on Jira for solving Smart Editor related Issues
• Worked on Improvement of Edit Panel for Multi column templates Involving wireframing using Balsamiq and Adobe XD
• Performed UI/UX analysis of Vmock and it's competitors

May 2019 – Aug 2019 · 3 mos · Manitoba, Canada · On-site

• Analysed 5 years of government data involving Weather and Traffic related data for understanding impact and relationship of those on accidents
• developed a machine learning based prediction model for correctly predicting accidents under various circumstances

May 2018 – Jul 2018 · 2 mos · Mumbai Area, India