Rohit Taneja

CEO

Delhi, India17 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in consumer insights and brand strategy.
Proven track record in enhancing brand perception.
Strong leadership in cross-functional team management.

Stackforce AI infers this person is a Brand Strategy and Consumer Insights expert in the B2C industry.

Contact

Skills

Other Skills

Brand ManagementBrand MarketingBrand StrategyBranding IdeasBusiness AnalysisBusiness DevelopmentCompetitive AnalysisConsumer InsightConsumer Insight GenerationConsumer MarketingContent MarketingCross-functional Team LeadershipCustomer InsightCustomer SatisfactionDigital Marketing

About

Curious about GenZ. On a journey to make them smell good and feel good about themselves.

Experience

Bombay shaving company

4 roles

Category Lead

Dec 2024 – Present · 1 yr 3 mos

Making GenZ feel more desirable and confident about themselves by matching their vibe through fragrances

Director Consumer Insights and Consumer Delight

Promoted

Dec 2022 – Dec 2024 · 2 yrs

Discovering why and how Indian men trim and shave body hair from head to toe. Busting myths and validating hypothesis through consumer truths and data.

Associate Director, Consumer Insights and Marketing

Promoted

Feb 2021 – Dec 2022 · 1 yr 10 mos

Understanding the 'Why' of Indian grooming and beauty

Consumer Insights Manager

May 2019 – Jan 2021 · 1 yr 8 mos

Making Indian males more confident about how they look and feel . Reimagining Hair Removal for Indian females

Cartoq.com

Brand Manager

Jul 2018 – Apr 2019 · 9 mos · Noida Area, India

The 'client servicing' guy for Automobile Brand Solutions and the 'brand' guy for giving a distinct identity to CarToq.

Ketchupp

Brand Manager

Jan 2016 – Jun 2018 · 2 yrs 5 mos · New Delhi Area, India

The "Content Marketing" guy who inspired hustlers to experminent and learn everyday . Epitomised 'Brand Building through Content'.

The goodyear tire & rubber company

Sales Manager

Apr 2010 – Aug 2015 · 5 yrs 4 mos · Madhya Pradesh

"One revolution ahead " of competitors across Rajasthan , Madhya Pradesh & Gujarat .

Ddb mudra group

Trade Marketing

Apr 2009 – Jun 2009 · 2 mos · New Delhi Area, India

Led a Brand Perception study for a leading mobile handset provider vis a vis competitors. Retail audits across 1000 outlets of Northern India

Infosys

Software Engineer

Jun 2006 – Apr 2008 · 1 yr 10 mos · Bhubaneshwar Area, India

Powered by Intellect & driven by values to be a test lead within 6 months .
Once an Infoscion , always an Infoscion

Education

MICA | The School of Ideas

Post Graduate Diploma in Communications Management — The School of Ideas

Jan 2008 – Jan 2010

Motivational Pathway

Bachelor of Technology (B.Tech.) — Electronics & Communication

Jan 2002 – Jan 2006

Adarsh Public School

Jan 1989 – Jan 2002

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