Mohamed Esha Fayas

Co-Founder

Bengaluru, Karnataka, India13 yrs 10 mos experience

AI Enabled

Key Highlights

Led product growth from 10 million to 75 million users.
Built AI-powered productivity tools for frontline teams.
Headed product strategy for major consumer apps.

Stackforce AI infers this person is a Product Leader in the Consumer Technology sector.

Contact

Skills

Core Skills

Product ManagementConsumer Products

Other Skills

Agile Project ManagementAnalyticsArtificial Intelligence (AI)Big DataBusiness AnalysisBusiness AnalyticsBusiness StrategyCompetitive AnalysisConsumer BehaviourData MiningE-commerceLeadershipManagementMarket ResearchMarketing

About

Fayas brings with him 15+ years of work experience as Consumer Product & Growth Leader. He is a seasoned product leader in building for 0 to 1, 1 to 100 stages of company growth. He was at leadership positions in India's widely used Consumer Apps (Dream11, FreeCharge) during its growth phase from 10 million to 75 million. Highlights : - Currently , He is Head of Product at Hitwicket , free to play IP Cricket game - Prior to that , He was Co-founder,CPO at Accrue, built 0 to 1 AI powered products to make work rewarding for frontline teams. - He was the Head of Product at DocsApp & MediBuddy where he led product, design, analytics and AI charter and helped in building a full stack wellness platform. - He was with Dream11 as Head of Product where he worked on conversions, virality , game experiences and helped in scaling the user base from 10 million to 75 million. - He was the Head of Growth & Analytics , various product roles at FreeCharge where he played a pivotal role in doubling the paid user base in just a year. - He is an alumnus of Indian Institute of Management, Bangalore and College of Engineering, Guindy.

Experience

Hitwicket

Head of Product

Jun 2025 – Present · 9 mos · Hyderabad, Telangana, India · On-site

Building global mid core strategy game from India
Driving monetisation via IAP

Mobile GamesProduct DevelopmentProduct ManagementConsumer Products

Eloelo

Chief Product Officer

Oct 2024 – Feb 2025 · 4 mos · Bengaluru, Karnataka, India · On-site

Accrue

Co-Founder , Chief Product Officer

Jan 2022 – Aug 2024 · 2 yrs 7 mos · Bengaluru, Karnataka, India · Remote

Accrue , Earn rewards at work, is a gamified frontline workplace that elevates team's productivity by bringing together learning , tasks and rewards in one place.
Built AI powered gamified frontline workplace productivity tools (LMS, Incentives , Attendance, Checklist , Task Manager ) . Employees get rewards with coins on task completion which can be redeemed for gift vouchers of various brands
Launched in BPO(Infinx) , Retail(Damensch, Zenohealth,BlueMedix) and Restaurants(Punjab grill chain + 9 brands) across 1000+ locations.
Raised $1.5 Million from Whiteboard Capital , exited the business as it didn’t scale as expected.

Consumer ProductsProduct DevelopmentProduct Road MappingProduct Management

Medibuddy

SVP , Head of Product, Design & Analytics

Jul 2019 – Jun 2021 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

Head of Product , Design & Analytics @ Medibuddy & DocsApp . I built AI powered full stack wellness platform for Retail customers & Corporate employees ; Supply side platform for Doctors , Labs & Hospitals.
I was leading the Product Management , Design, Product Analytics & Program Management with rockstar team of 35+ Product Managers , Designers, Analysts & Program Managers. Built and scaled up all the teams. Drive product roadmap with 100+ tech teams.
Key initiatives :
AI chatbot for Tele consultations
User experience across App and web
Launched new categories - Video calls for tele consultation , Medicine delivery , lab booking
Supply side platforms for doctors , labs and insurance providers
Built and scaled up Product and Design teams
Responsible for driving Revenue for Consumer business - MediBuddy Gold , 10 min video call consultations, Health checkups

Consumer ProductsProduct DevelopmentProduct Road MappingProduct Management

Dream11

VP, Head of Product

Jun 2017 – May 2019 · 1 yr 11 mos · Mumbai, Maharashtra, India · On-site

Head of Product @ Dream11, India’s largest fantasy sports platform. I was part of leadership team to scale from 10 million to 70 million customers. I lead a team of 30+ cross-functional team of engineers, PM, Design & analytics.
Key initiatives :
User experience across Apps & PWA
Social network & feed
New user on-boarding & Viral growth hacks
Payments , payout & partnership integrations
Gamification & loyalty programs

Consumer ProductsProduct DevelopmentProduct Road MappingProduct Management

Freecharge

5 roles

Head of Growth

Promoted

Apr 2016 – Mar 2017 · 11 mos · Bengaluru, Karnataka, India · On-site

Head of Growth @ FreeCharge , i was part of the leadership team during scale up of 10 million to 50 million user base . I was instrumental to drive MAU growth by 2x in a year using product , partnership and digital marketing channels.
Key initiatives :
Growth products : Bill reminders, data backs, referral, variable cashback,loyalty, F&B coupons, promotion engine , SEO , Gamification
Marketing : Manage marketing budgets & drive ROI both online and offline merchants
Lead 20+ Growth & Analytics teams - performance marketing , CLM , merchant marketing and analytics

Consumer ProductsProduct DevelopmentProduct Road MappingProduct Management

AVP Product

Apr 2015 – Mar 2016 · 11 mos · Bengaluru, Karnataka, India · On-site

Consumer ProductsProduct DevelopmentProduct Road MappingProduct Management

Director, Product & Analytics

Oct 2014 – Mar 2015 · 5 mos · Bengaluru, Karnataka, India · On-site

Data products - Fraud detection, Segmentation & targeting , Recommendation engine , click stream tracking , Real time alerts & reporting

Consumer ProductsProduct DevelopmentProduct Road MappingProduct Management

Senior Product Manager

Oct 2013 – Sep 2014 · 11 mos · Bengaluru, Karnataka, India · On-site

Web & Apps
Payments: Closed loop wallet, Store card on file, payment gateway integrations
Recharge: Third party recharge integrations, Recharge plan recommendation’s
Rewards platform for promotions, monetization and gift vouchers

Consumer ProductsProduct DevelopmentProduct Road MappingProduct Management

Product Manager

May 2012 – Sep 2013 · 1 yr 4 mos · Bengaluru, Karnataka, India · On-site

Consumer ProductsProduct DevelopmentProduct Management

Mu sigma inc.

Business Analyst

May 2008 – Mar 2010 · 1 yr 10 mos · Bengaluru, Karnataka, India · On-site

Analytics Consultant, restructure and rationalize sales force size of several world's largest pharmaceutical firms across EMEA
Conceptualized and developed a quality assessment system for physicians using SAS