Debanjana Biswas

Product Manager

Bengaluru, Karnataka, India3 yrs 7 mos experience

AI EnabledAI ML Practitioner

Key Highlights

Proven track record in scaling marketing initiatives.
Expert in managing cross-functional programs.
Strong business growth mindset with data-driven approach.

Stackforce AI infers this person is a Marketing and AI Program Management expert in the Automotive and Technology sectors.

Contact

Skills

Core Skills

Go-to-market StrategyProject ManagementStakeholder ManagementAi/mlBrand ManagementMarketing StrategyLeadershipTalent Management

Other Skills

Adaptive LearningAgile Project ManagementAutoclaveBrand ActivationBrand BuildingBrand StrategyBrandingBudget ManagementBusiness AnalysisBusiness DevelopmentBusiness StrategyChange ManagementCommunicationContent ManagementContent Marketing

About

Strategic marketing leader & program manager with a strong business growth mindset, blending brand strategy, revenue management, and go-to-market execution to drive impact. Proven track record in scaling marketing initiatives, managing cross-functional programs, and leading high-stakes projects in AI and technology. Skilled in program execution, stakeholder management, and cross-team collaboration, I have successfully driven end-to-end delivery of AI products, cloud services, and large-scale launches, ensuring operational efficiency and business alignment. With an MBA from IIM Calcutta and a data-driven approach, I thrive on solving complex challenges and turning ideas into measurable outcomes.

Experience

Krutrim

2 roles

Sr. Manager - AI Programs & Marketing Lead

Aug 2024 – Jan 2025 · 5 mos · Bangalore Urban, Karnataka, India · On-site

Project PlanningGo-to-Market StrategyProject ManagementContent StrategyContent MarketingBrand Strategy

Artificial Intelligence - Programs

Dec 2023 – Jul 2024 · 7 mos · Bangalore Urban, Karnataka, India · On-site

Acted as the bridge between Engineering, Product, and AI teams to ensure seamless execution of AI projects showcasing cross-functional leadership.
Played a pivotal role in managing and delivering all critical projects within Krutrim, aligning teams for optimal performance and timely outputs.
Led the delivery of Krutrim's launch in December 2023 in one week.
Managed end-to-end program execution for Krutrim B2C App & AI Cloud Products
Collaboration & Communication: Ensured effective communication between diverse teams (Engineering, AI, Product) to resolve challenges and accelerate progress.
And much more!

Stakeholder ManagementData AnalysisAgile Project ManagementCommunicationBudget ManagementTeam Leadership+4

Ola electric

Brand Manager

Apr 2023 – Dec 2023 · 8 mos · Bangalore Urban, Karnataka, India · On-site

Led comprehensive product marketing strategy for the S1 Scooter portfolio, driving market positioning and brand narrative
Conceptualized and executed the innovative S1 Air Launch Campaign - "Go Neon", enhancing brand visibility and market engagement
Spearheaded product launch campaign for S1 Pro Gen2 with the strategic theme "Engineered to Thrill", highlighting technological innovation through Gen2 Platform
Managed end-to-end program execution for Ola's flagship annual event "End ICE Age | Part 1" on 15th August, ensuring seamless brand communication and event delivery

Go-to-Market StrategyBrand BuildingContent ManagementCross-functional Team LeadershipContent StrategyGrowth Marketing+8

Ola

3 roles

Chief Of Staff & Lead Program Manager, Group Marketing & Revenue Officer

Promoted

Mar 2022 – Aug 2023 · 1 yr 5 mos

Gate-keeping and monitoring the flow of multi-platform communications, across cross-functional departments to and from the office
Aiding in and ultimately ensuring the timely completion of creative projects across departments
Analyzing organizational structures, business processes, and performance measures, evaluating criteria to transform operations, increase efficiency, and align internal strategies in a high-pressure, challenging, and deadline-driven environment

Cross-team CollaborationLeadershipProject ManagementBusiness DevelopmentCross-functional Team LeadershipMarketing Strategy+10

Brand Manager

Sep 2021 – Mar 2022 · 6 mos

Developed and executed brand communication strategy across all platforms (digital multimedia, marketing/sales materials, photo shoots, promotions etc) for Ola Cars
Collaborated and directed creative work with the internal creative team & outside agencies for multiple campaigns
Implemented consumer research and market trends into actionable insights for sell-in and sell-thru communication strategies.
Created go-to market plans, content roadmaps for achieving quality leads across digital and offline channels

Go-to-Market StrategySocial MediaProject ManagementBrand ManagementBusiness DevelopmentMarketing Strategy+2

Program Manager

May 2021 – Sep 2021 · 4 mos

Headed and managed Software, Tech & Product hiring across Ola Electric
Initiated an end-to-end program for onboarding new hires for a seamless experience, increasing overall candidate satisfaction scores
Worked directly with CXOs, owning leadership hiring and building top management for Tech & Product

Cross-team CollaborationGo-to-Market StrategyChange ManagementProject ManagementTalent ManagementBusiness Development+5

Unilever

Live Project Intern

Aug 2020 – Oct 2020 · 2 mos · India

Identified Covid-19 related demand & distribution challenges via in depth interviews with 30+ channel partners
Proposed features for Shikhar App through channel mix analysis & competitive benchmarking

Cloudtail india private limited

Vendor Manager

Apr 2020 – Jul 2020 · 3 mos · Bengaluru, Karnataka

Interned as a Vendor Manager for the Softlines Business.
Built The Playbook for Softlines Private Brands as a reference guide for any Vendor Manager
Standardized Opportunity Mapping Framework for GTM of new private label brands

Thefoodbongies

Administrator

Jul 2018 – Apr 2020 · 1 yr 9 mos · Kolkata, West Bengal

Yum-Tum @thebongfoodies, food review platform
Submission and uploading reviews and photos collected by our team.
Used Facebook and Instagram platform for handling queries about the food establishment.

Pc-tablet

Social Outreach Executive

Jan 2018 – Mar 2019 · 1 yr 2 mos · Kolkata, West Bengal

Worked on information dissemination using platforms like Facebook, Instagram, Twitter etc.
Answering queries through above mentioned platforms boosting organic reach by 7800