Yashraj Sharma

CEO

Bengaluru, Karnataka, India8 yrs 7 mos experience
Highly Stable

Key Highlights

  • Founder of Wyzr, a leading publishing platform.
  • Delivered over 3x increase in profitability at Mystifly.
  • Expert in thought leadership content creation.
Stackforce AI infers this person is a strategic leader in publishing and content marketing.

Contact

Skills

Core Skills

Business StrategyEntrepreneurshipContent ServicesThought LeadershipRevenue GrowthStrategySales EffectivenessOperational EfficiencyProfitabilityVideo MarketingData AnalysisEngineering

Other Skills

AnalyticsAutomotiveBusiness IntelligenceChange ManagementConsultingCreative StrategyCritical ThinkingDecision-MakingGeneral ManagementManagement ConsultingMarket ResearchMarketing StrategyMicrosoft Power BINegotiationOperational Profitability

About

We run two business verticals at Wyzr: 1. Wyzr (the flagship brand), to co-create and publish non-fiction books: We collaborate with experts and brands from across domains to co-create and publish research-led non-fiction books. Our USP is the writing support we offer our authors, making the creation process fast and seamless while ensuring the highest quality. We're backed by Penguin as a strategic partner for distribution. Some brands and authors we have worked with include Zerodha, Blume Ventures, Groww, IndiaDataHub, Arindam Paul, Sarthak Ahuja, Anand Malligavad, Sharan Hegde, and more. 2. Narratives, for content services: Through Narratives, we offer thought leadership content services for businesses. Companies want to put out relevant content to enhance their brand, but very few have the right resources to execute this. We help such companies that are specifically looking for well-researched, insight-led content that positions them as experts in their domains. We have a team of qualified business professionals who tailor their writing skills for different formats. We count some of India's most respected new-age companies as clients - Zerodha, Zetwerk, Z47, SmartQ, and others. *** About me: I'm a business guy who happens to write a fair bit. I've worked across private banking, management consulting, and strategy roles in the past. I was an active sportsperson - played U-19 cricket for Karnataka while pursuing engineering at Manipal, and was a university champion in several track & field events. Did an MBA from IIM Indore. Experimented and failed at 4 different startup ideas, before settling down with Wyzr. I can be reached at yashraj@wyzr.in

Experience

Narratives (by wyzr)

Co-Founder

Jan 2025Present · 1 yr 2 mos · Bengaluru, Karnataka, India

  • Thought leadership arm of Wyzr, where we work with top brands to execute thought leadership content across formats - YT, books, white papers, newsletters, case studies, op-eds, LinkedIn, etc.
Content ServicesThought LeadershipMarketing Strategy

Wyzr

Founder & CEO

Nov 2021Present · 4 yrs 4 mos · Bengaluru, Karnataka, India

  • Non-fiction books for brands and experts.
  • Some of the leading voices in business, entrepreneurship, health, finance and more have trusted us to co-create books with them. We're quickly growing into one of the most sought after partners for publishing insightful books in India.
  • If you're a domain expert or a brand with a story looking to publish a book, please DM.
Business StrategyManagement ConsultingTeam ManagementPrivate BankingStrategyConsulting+4

Mystifly

AVP - Revenue Growth and Strategy

Jul 2020Nov 2021 · 1 yr 4 mos · Bengaluru, Karnataka, India

  • The travel sector was hardly hit by the pandemic, and air travel witnessed monumental shifts in consumer demand and behaviour. My job was to identify opportunities and drive growth across the three broad buckets of existing customers, new customers, and optimising returns from existing operations.
  • Delivered >3x increase in operational profitability during my tenure
  • Built a solid revenue growth & strategy team from scratch
Revenue GrowthStrategyOperational Profitability

Mxv consulting

Consultant

Nov 2017Aug 2019 · 1 yr 9 mos · New Delhi Area, India

  • I learnt how to work here.
  • Worked on strategy and implementation projects to deliver specific, measurable outcomes on sales effectiveness, operational efficiency and profitability.
  • Industries: Security Services, E-Commerce
  • Key results:
  • Helped improve the sales productivity of one of the largest security services firms in Asia by 62% YoY
  • Designed and implemented a comprehensive training program for the operations team of the security services firm, aimed to improve customer retention and satisfaction
  • Helped improve profitability of a large e-Commerce travel and ticketing firm by 51% (QoQ)
Sales EffectivenessOperational EfficiencyProfitability

Vidworks - video strategy & production

Founder

Apr 2017Nov 2017 · 7 mos · New Delhi Area, India

  • An honest attempt at entrepreneurship with a video marketing company. We decided to put our creative energy and business acumen to work with this pet project. We positioned ourselves as the end to end provider of any entity's video marketing needs, right from short explainer videos to the more sophisticated YouTube ads and TVCs.
  • We delivered 11 projects for PeeSafe and Mappr Technologies in our short stint.
  • Had to shut down because of cash flow and working capital constraints.
Video MarketingCreative Strategy

Credit suisse

Business Analyst

May 2016Dec 2016 · 7 mos · Mumbai Area, India

  • As a member of Analytics team of Private Banking- Asia Pacific division of Credit Suisse, I helped identify key deliverables for APAC business and operationalized following five projects during my tenure:
  • Pay for Performance of Relationship Managers
  • Special Client Units
  • Investment Consultant Dashboard
  • Products and Solutions sales data tracking
  • Human Capital Analytics dashboard
  • We supported the front business team by providing intelligence and key insights generated from data at the right time, shared all these major reports periodically and conducted ad-hoc analytics exercises depending on business needs.
Data AnalysisAnalyticsBusiness Intelligence

Mahindra & mahindra

2 roles

GMC Summer Intern

Apr 2015Jun 2015 · 2 mos · Mohali

  • Developing Business Strategy for Mahindra Applitrac for 2020.
  • Undertook tours to regions in Punjab, Rajasthan and Odisha to meet various stakeholders of farm implement industry. Identified operational gaps in current business and suggested solutions to overcome them.
  • Identified new products with their market potential to help achieve company's revenue target for 2020, and suggested alternative courses for a way forward to 2020 and beyond.
Business StrategyMarket Research

Graduate Engineer Trainee

Aug 2013Apr 2014 · 8 mos · Chennai, India

  • Worked on several trainee assessment projects at Mahindra Research Valley, the R&D center of the Automotive and Farm Sector of Mahindra. The two most significant projects I was involved in were:
  • (i) Addressing the response lag in steering, with the Drive Away Chassis (DAC) department of Automotive Sector
  • (ii) Technical requirements and analyses for Power Take-off (PTO) driven implements of tractors
Technical AnalysisEngineering

Education

Indian Institute of Management, Indore

Master of Business Administration (M.B.A.)

Jan 2014Jan 2016

Manipal Institute of Technology

Bachelor of Engineering (B.E.) — Mechanical Engineering

Jan 2009Jan 2013

Delhi Public School - R. K. Puram

HSC (Class12) — PCM + Computer Science

Jan 2007Jan 2009

Mayo College, Ajmer

SSC (Class 10)

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