Oct 2023 – Apr 2025 · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

• + Delivered 99.99% uptime for ZEE5’s short video platform used by 1M+ DAUs by leading a 10-member backend team and designing a resilient backend architecture
• + Optimized database performance through targeted query enhancements and resource management, achieving a 25% reduction in operational costs across RDS, DynamoDB, and Elasticsearch while improving response times by over 20%
• + Improved system performance by 25% and reduced API latency by up to 10% through technical debt resolution
• + Standardized technical documentation practices and enforced RCA processes, reducing recurring production issues by 40%
• + Delivered features like comment moderation and follower blocking, improving user experience by 15% and reducing abuse reports by 30%
• + Optimized UGC video pipeline by enhancing thumbnail generation, implementing AI-based duplicate short detection, and improving personalized content recommendations using a blend of Affinity models, AI algorithms, and AWS Personalize.
• + Recruited and on-boarded 3 potential engineers within 2 months, directly enhancing team capabilities to reduce technical debt by 20% while achieving an average project completion time of 3 weeks

Jan 2022 – Sep 2022 · 8 mos · Hybrid

• + Optimisation of the APIs written in the standard API framework for b2b partnership which improves overall customer experience.
• + Handling and optimizing the zee5 login OTP service
• + Design and developed Launch API service for zee5 which is responsible for the menu, images, languages, and other settings for users.
• + Handling the Activate TV API for zee5 b2c and b2b users
• + Automated partner onboarding which saves time and cost also provides an ease to partner
• + Improvement in b2b subscription API latency from 3 secs to ~150ms using AWS SQS.
• + Managing subscription renewals for partners like jio, tatasky, Vodafone , airtel, etc.

Jul 2020 – Dec 2021 · 1 yr 5 mos · Hybrid

• + Design and developed standard API framework for b2b partnership which improves overall customer experience.
• + Automated partner onboarding which saves time and cost also provide ease to partner
• + Improvement in subscription API latency from 3 secs to ~150ms using AWS SQS.
• + Managing subscription renewals for partners like jio, tatasky, Vodafone , airtel etc.

Sep 2022 – Aug 2023 · 11 mos · Delhi, India · On-site

• + At BalleBaazi, I mentored the engineering team, supporting their growth and actively recruiting talented individuals.
• + I led the development of "Predictor- An opinion trading module”, scaling it to handle millions of users with high reliability and performance.
• + I fostered a culture of excellence, motivating the team to deliver high-quality work consistently.
• + I implemented agile methodologies, streamlined processes, and established documentation and deployment strategies for efficient project management and collaboration.

Jul 2019 – Apr 2020 · 9 mos · Gurgaon, India

• + Design and developed Omni Channel loyalty program for HK & Retail resultant overall user base increased by ~4% and sales went up to ~9%
• + Healthkart Store Locator page revamp which improve overall customer experience to view store information and click increased on this page by ~7%
• + Heading the whole backend and frontend team of Healthkart.com ,leading resources up to ~16

Dec 2018 – Jun 2019 · 6 mos · Noida Area, India

• + Leading the full technology stack of Utilities bill payments ( Electricity, Apartments, Water and Gas) + Maintenance & new features implementation of the application which is integrated with BBPS - Bharat Bill Pay System of NPCI.
• + Design Repush transactions panel and implementing pending flow in BBPS application
• + Maintenance and optimization task on Integration Framework designed for landing new operator/gateway in the system
• + Recents bill payments and orders in whole recharge system of paytm users
• + Introduce Redis cache in a validation transaction call, after this api latency reduce to under ~100ms and save db calls cost too.

Apr 2018 – Dec 2018 · 8 mos

• + Bigger Image + Free Edge + Sharper Image to increase overall conversion by ~13% .
• + Size chart to increase conversion by ~19% in fashion category and reduce RTO by ~7%
• + New Module schema designing, mentoring, code reviews, coding and unit testing.
• + Restructure / revamp the code base of catalog product creation / updation system to reduce SLA from ~6 – 12 hrs to ~2 – 4 hrs for 95% of products.
• + Implement hindi language to enhance SEO of products to target tier 3 & 4 cities and rural regions

Apr 2017 – Mar 2018 · 11 mos

• + Responsible for entire catalog management system; improved product creation from ~60k to ~3L per day (500% increase) and product updation from ~65k to ~12L per day (1200% increase).
• + Responsible for better merchant experience for; improved avg page load time from ~20 secs to ~4 secs.
• + Design master catalog tool for better customer experience and improved conversion by 5%. It’s included concepts are clustering, duplication, similar products and deduplication.
• + Implemented intelligent logics around product creation/updation/images, product categorization, scoring to improve discoverability.
• + Reduce the production bugs rate from ~20% to ~1% and developed a stable and reliable backend system for catalog itself.

Dec 2014 – Mar 2017 · 2 yrs 3 mos

• + Working in catalog domain as a back-end developer
• + To closely participate in the technical translation of the product requirement
• + Contributions in scrum and cross functional team meetings to understand, counter and complete their requirements.
• + Responsible for coding, unit testing, code review and issues RCA's
• + Design and developed product locking system

Feb 2012 – Jan 2014 · 1 yr 11 mos · Chandigarh, Chandigarh, India

• + Design and developed backend of food based e-commerce 'Foomanchew' (http://foomanchew.com)
• + Leading a team of 3+ and front end integration using javascript, html and PHP
• + Backend developed and bug fixing of e-commerce 'Choiceful' (http://www.choiceful.com/)

Feb 2010 – Feb 2012 · 2 yrs · Chandigarh, Chandigarh, India

• + Started used of oops and jquery mostly
• + Responsible for team handling and management
• + Responsible for coding of different projects
• + Responsible for estimation for project completion
• + Responsible for monitoring the releasing of the whole project
• + Responsible for Unit and FQA testing

Mar 2008 – Feb 2010 · 1 yr 11 mos · Greater Delhi Area

• + Part of the web development and PHP team.
• + Responsible for UI of different static and dynamic projects
• + Coding in PHP and MYSQL