Apr 2019 – May 2019 · 1 mo

• Strategized digital presence of PhonePe across social media channels to increase organic reach & awareness.
• Developed a social media calendar for ICC Cricket World Cup 2019 inconsistent with brand personality.
• Market Research: Conducted primary (surveys & in-depth interviews) & secondary research to understand the voice of the customer.
• Competitor Analysis of engagement rate, brand tonality & content-type(classification) across social media.

Jun 2015 – May 2018 · 2 yrs 11 mos

• Core developer responsible for catering to change requests of the banks in their corporate banking application for seamless customer experience.
• Technology: Java, JSP, JavaScript, HTML, CSS, SQL (Oracle, MySQL)
• Product: Corporate Banking exchange from iGTB - Digital transaction banking platform to manage firms’ cash and trade)
• Financial Services & Banking domain: Payments, Liquidity, Collections & Receivables, Sweeping & Pooling
• Certified GTB Functional Specialist in Corporate Banking Exchange conducted by Intellect Design Arena Ltd
• Certified GTB Functional Specialist in Payments conducted by Intellect Design Arena Ltd