Apr 2021 – Sep 2022 · 1 yr 5 mos · Bengaluru, Karnataka, India

Mar 2021 – Apr 2021 · 1 mo · India

• Identified the gaps within the product and designed solutions
• Conducted competitor analysis and benchmarking on various features for the application

May 2020 – Aug 2020 · 3 mos · India

• Conducted qualitative and quantitative study and the output to understand the user behavior on the application and identified the product improvisation areas
• Automated the reporting process which reduced the man hours involved by 50%
• Coordinated with Ogilvy and Mather to conduct the testimonial advertisement for MPL

Apr 2020 – May 2020 · 1 mo · India

• Designed LinkedIn marketing campaigns to increase the engagement among the consumers.
• Initiated referral campaign to help build a CAFTA Community
• Identified potential partners and designed deals to increase the customer base

Feb 2018 – May 2019 · 1 yr 3 mos

• Searce is a transformation consultant, where we customize different solutions by Facebook and Google, based on the customer's requirement. For more than 10 years, Searce has been providing services to more than 10,000 happy customers.
• This program is a new initiative taken by Searce to improve client relations, satisfaction and retention. Somya planned engagement activities, organised customer events and drove marketing campaigns to understand business opportunities better.

Jul 2017 – Feb 2018 · 7 mos

Jul 2016 – Dec 2016 · 5 mos · Bengaluru, Karnataka, India

• Media iQ Digital is a digital marketing company, which runs advertisements campaigns for different companies across the globe.
• As a Campaign Analyst in Media IQ Digital, Somya worked on different projects across Australia.
• Somya analysed the performance of the campaign using SQL, Microsoft Excel and BI tools. She has recommended campaign improvisations based on the insights from data collected, which improved the market penetration of the customer.
• Somya recommended improvisations for more than 15 campaigns in period of 2 months, and improved the performance by at-least 30%.

May 2015 – Jul 2015 · 2 mos · Greater Indore Area

• Somya was a project intern in Grasim Industries Ltd for two months and have worked with HOD of Auxiliary Department on increasing the production of Sodium Sulphate by formulating a deviceful design improvisation which resulted in 4.3% increase in production. One of the suggested methods is adopted by the industry to improve the production of sodium sulfate.