Feb 2021 – May 2023 · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

• Designed the OKR for Product Led Growth and New User journey Pod to align PM’s and teams with targets to achieve.
• · Designed the strategy roadmap for the teams to enable them for next 3 months.
• · Started Product led growth pod in the company laid down the goals for the pod and increased organic
• retention by 25 percent MOM
• · Building cadence around different teams to align everyone with the goals of the company and getting
• structure in place
• · Increase revenue from 1M to 8M per month in span of 6 months by optimising the offerings we provide
• to our users
• · Solved the supply chain for the monetisation service that we have to enable them to complete successful
• orders day on day
• · Experience in scaling a product or company, with a deep understanding of growth marketing include
• experience with agile methodologies and a strong understanding of the product development process.
• · Increase organic installs by 30 percent by including important changes to the existing features as well
• as by driving some small scale experiments
• · Build a supply chain for our monetisation pod
• · Retention through Music as a Feature:Worked on increasing the topline numbers by (30 percent)
• for music consumption and increased retention by (10 percent) and worked on habit formation around
• this feature
• · Strong understanding of user research and data analysis, and the ability to use these insights to inform
• product decisions.
• · Strong communication and leadership skills, with the ability to effectively collaborate with cross-
• functional teams and drive alignment around product vision and strategy.
• · Strong analytical skills and ability to measure and track key metrics to inform product development
• and growth strategies.
• · Strong understanding of the music ecosystem with knowledge of the key players and industry trends.
• · Increase song completion rate (by 15 percent) by introducing certain changes in the audio files

Nov 2018 – Feb 2021 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• The largest reseller platform and one of the fastest growing ecommerce players in India, time spent at Meesho was nothing short of a rocketship. Projects I contributed to here:
• Retention and reactivation initiatives
• Gamification
• Personalised feed
• Community marketing
• In-app real estate management
• Operations Analysis
• Improve Return and RTO percentage

May 2018 – Nov 2018 · 6 mos · Bengaluru, Karnataka, India

• Got an opportunity to work for one of the biggest pharma clients based in US, worked on doing segmentation, analysing data and providing dashboards in Tableau for creating major impacts around saving losses and increase profitability around major partners

Mar 2016 – Apr 2018 · 2 yrs 1 mo · Bengaluru Area, India

• Analytics Quotient (AQ) provides analytics-powered insights and solutions to marketing and business problems to leading global marketers.
• Do you face these or similar questions often?
• 1.““Can someone help me understand key drivers of consumer purchase behavior, employing consistent methods across the globe?"
• 2. “Is there someone out there that help identify innovation opportunity spaces by integrating & analyzing the multitude of data sets we have?”
• 3. “Can I get better visualization and reporting for the tracking data I collect?”
• 4. “I know I could do a lot more with the data we collect, if only I had the bandwidth”
• 5. “Our data should be more actionable, but my team has many priorities other than data analysis”
• Our consultants help companies make better marketing decisions through strategic thinking that leverages quantitative analysis. The quantitative analyses are performed using sales, financial, market research, media, retail audit and other client data sources.
• Started in late 2008, AQ has 400 associates today. We work extensively with clients in the Consumer Packaged Goods, Retailing, Restaurant & Hospitality, Media & Entertainment, Technology and other industries.
• Some of our current key clients include:
• The world’s largest Non-Alcoholic Beverage Company
• World’s largest Casual Dining Restaurant Company
• One of the world’s largest Club Format Retailers
• One of the world’s largest Beer Companies
• A Global Computer Hardware Major
• Premium Global Spirits Company
• Recent updateSee all See all recent updates
• Image accompanying recent update
• Millward Brown Agrees to Acquire Marketing Analytics Company Analytics Quotient
• Specialties
• Marketing analytics, Consulting, KPO, Marketing ROI measurement, Brand health analytics, Portfolio strategy & allocation, Integrated tools & dashboards, segmentation, drivers analysis, Marketing ROI measurement, Brand health dashboards, and Web analytics

Dec 2014 – Mar 2016 · 1 yr 3 mos · Bengaluru Area, India

• 2014 – Present (1 years)Bengaluru Area, India
• Presently working as a Trainee Business Analyst in 'Analytics Quotient'​ - a marketing analytics firm, which provides consumer-centric analytics that helps translate client's data into profitable marketing insights.
• Key Responsibilities:
• Analyze consumer behavior and marketing data.
• Understand outputs, identify patterns, conclude findings and stitch them into actionable insights.
• Convert it into visually appealing form to communicate information clearly and efficiently to users.
• Track market trends and competitor moves and hence recommend strategies to sustain and improve the market share.
• Relevant Skills:
• Business/Data Analysis
• Presentation of Data and Key Insights (Dashboard, PowerPoint and Infographics)
• Tools/Technology: Advanced Excel, VBA/Macro, SPSS, R