Jan 2023 – Jan 2024 · 1 yr

• Leading the Post-disbursal platform - LMS, Repayments & Collections - at PayU Credit (merger of PaySense & LazyPay). PaySense is our Personal loans business and LazyPay is Buy Now Pay Later (BNPL). It's powered by our NBFC - PayU Finance.

Jan 2021 – Jan 2023 · 2 yrs

• Built Rewards for LazyPay (BNPL & LazyCard). Rewards mainly refers to offers (merchant offers & LazyPay offers), scratch cards on every transaction and jackpot offers for reaching milestones. Focused on platformisation of Rewards i.e. rule engine to create offers, experimentation frameworks, customer communications and guardrails for offers.
• Moved to Post-disbursal platform in 2022.

Jan 2019 – Jan 2021 · 2 yrs · Bengaluru, Karnataka, India

• Sole Product Manager at ShopG. ShopG is an early-stage social commerce startup building Group buying for Tier 2-4 cities of India, fondly called 'Bharat'. I am responsible for the entire product cycle of identifying the customer problems till the late-night sprints. I have interacted with 1000+ of our community leaders and their customers in the last two years.
• Building for Bharat has made me focus on Design Thinking, ease of use, simple communication, Localization, and keeping the app as light as possible.
• Key Achievements:
• Improved Install -> Purchase conversion from 2% to 7% in a period of a year.
• Built a strong referral cycle with the help of rewards & gamification. It's the core strength of social commerce. Our every user refers 2.5 users on an average. Achieved this within 6 months of app launch.
• Achieved 50% DAU, 70% MAU for 'Business' section designed for our Community leaders. They're our local partners who get sales and fulfill orders.

Jan 2018 – Jan 2019 · 1 yr

• Moved to Product management role and built a by-product of Elanic which was released as a separate Mobile web product. Came up with the idea and our founders trusted me with owning the product starting from ideation, implementation and iterations. Gained deeper insights on how a product is built from scratch.

Jan 2017 – Jan 2018 · 1 yr

• Launched the new supply vertical of SMB sellers in Elanic - a fashion e-com community with 2 Million+ members. Elanic was only into used goods before our team was formulated. Built & Led a team of ten BD executives & Account managers. We assist home businesses and small stores to sell online. Conducted 100+ seller interviews, identified problems of sellers and translated them into features within the app. Worked closely with Tech team. Our team of 8 members led by me, grew the SMB seller base from 500 to 60000+ in 2 years. Well-trained in P&L management, Vendor management, Data retrieval (MongoDB queries) and Data Analysis.

Jan 2016 – Jan 2016 · 0 mo · Mumbai Area, India

• Mapicle, incubated in SINE, IIT-Bombay, was an NLP-based startup working on Automatic Hierarchical summarization. We built a News summary app called NewsOwl which gained 10000+ users within 3 months. I worked on the Product & BD side of Mapicle. We discontinued the mission as we were unable to achieve more than 80% accuracy in summarization.

Jan 2014 – Jan 2016 · 2 yrs · Mumbai

• Zepo is a SaaS solution to help aspiring entrepreneurs to set up their online business.
• Successfully presented Zepo to more than 4000 clients through inbound and outbound sales, with a conversion rate of 5% and achieved month on month growth of over 10%.
• Conducted Training sessions for new joinees in BD Team. It was an enriching experience where I got to learn a lot from every new member.

Jan 2012 – Jan 2013 · 1 yr · Bangalore

• Took the initiative to develop SFR Data campus Tool – A Visual Tool to assess the relationship between Data tables - for the client SFR, a french telecom company. It was highly appreciated for making the decision makers' life easy.