Suneel Aiyer

CEO

Mumbai, Maharashtra, India29 yrs 4 mos experience
Highly Stable

Key Highlights

  • Transformed Writer Safeguard into India's leading payment platform.
  • Led strategic sale of Writer Safeguard in 2024.
  • Founded Cash Logistics Association to shape national policy.
Stackforce AI infers this person is a Fintech leader with extensive experience in payment solutions and business transformation.

Contact

Skills

Core Skills

StrategyGrowth ArchitectureFintechBusiness Growth StrategiesLeadershipBusiness DevelopmentOperations ManagementProject ManagementSales

Other Skills

ATMAcquisition IntegrationAnalytical SkillsAsia PacificBankingBoard LevelBoard of DirectorsBusiness AnalysisBusiness ManagementBusiness Relationship ManagementBusiness StrategyCapital-linked InitiativesCardsCash ManagementChange Management

About

I specialise in growth architecture, execution leadership and multi-market scale, bringing a structured approach to building and transforming businesses in complex, high-impact environments. Across my career, I have built new businesses from the ground up and shaped them into large-scale platforms, while also taking on existing business lines and repositioning them for accelerated growth through disciplined execution and operational clarity. As CEO of Writer Safeguard, I transformed the company into India’s leading cash and ATM payment services platform, scaled it significantly and led its strategic sale in 2024. I have built and scaled greenfield ventures, delivered digital transformations and operated across India, Asia Pacific and the Middle East. My experience spans strategic planning, M&A, operating leadership and cross-border expansion, grounded in deep exposure to retail banking, payments, secure logistics and digital infrastructure. I have led turnarounds, managed large teams and delivered sustained business outcomes in dynamic regulatory environments. I have contributed to industry development by founding the Cash Logistics Association to help shape national policy frameworks and serving on the FICCI Maharashtra State Council to support cross-sector growth and collaboration.Today, I operate at the intersection of strategy and execution, shaping regulated investment platforms, converting complex challenges into clear operating roadmaps and driving platform-led growth while supporting select digital and fintech ventures focused on purposeful, scalable impact across emerging markets .

Experience

Vbhc

Advisor - Strategy & Growth

Jun 2025Present · 9 mos · Mumbai Metropolitan Region, India

  • I work closely with the Chairman on platform-level strategy, growth architecture and capital-linked initiatives across VBHC’s portfolio. My focus is on unlocking enterprise value through structured partnerships, new business models and governance-strengthening interventions. A core mandate includes shaping and anchoring a regulated, affordable-housing investment platform, working with strategic partners and investors to create long-term, capital-efficient structures for redevelopment and mid-income housing opportunities. This role is advisory and strategic, centred on transformation, institutional alignment and project activation, while allowing me to continue my core work in financial services, payments and cross-border growth mandates.
StrategyGrowth ArchitectureCapital-linked InitiativesPartnershipsGovernance

Pocketatm

Strategic Mentor, Advisory Board Member - Optimoney Technologies P Ltd

Jan 2024Present · 2 yrs 2 mos · Mumbai, Maharashtra, India

  • PocketATM is a pioneering fintech startup transforming cash circulation through a unified platform for hyperlocal liquidity management and digital payment solutions tailored for banks. Our ecosystem is designed to digitize India’s cash economy—one transaction at a time.
FinTechMentoringPayment ServicesBusiness Growth StrategiesStart-upsStrategy+2

Writer corporation

Chief Executive Officer

Jun 2010Jan 2024 · 13 yrs 7 mos · Mumbai Area, India

  • WRITER SAFEGUARD P LTD (WSG) - | Integrated Cash Management & Payment Solutions Company |
  • Transformed Writer Safeguard to one of the leading players in the industry, growing the business 8x+ during my 14 year tenure, culminating in the successful sale of the business in Jan '24.
  • Lead end-to-end operations, compliance and corporate governance while driving business performance. +7500 employees, +100 branches, +1400 locations across India.
  • ● Drove holistic transformations including enterprise-wide digitalization, new technology development, and a high-performing management team development with optimal retention rate.
  • ● Boosted 8x+ revenue growth with top quartile operational efficiencies
  • ● Recognized for my industry influencer role, visionary leadership and ability to drive sustainable business growth in the service industry.
  • ● Built and nurtured an exceptional team fostering a culture of excellence, innovation and client centricity.
  • ● Launched a greenfield Payment Services Business (Brown Label ATM & Managed Services) in 2014, contributing to ~ 25% of revenues.
Change ManagementAnalytical SkillsStakeholder ManagementMergers & Acquisitions (M&A)Executive ManagementLeadership+9

Euronet worldwide

Director Operations - Asia Pacific & Whole-time Director on the Board of Euronet India

Sep 2007Nov 2009 · 2 yrs 2 mos · Mumbai Area, India

  • Euronet (EEFT-NASDAQ) | A global provider of electronic payment and transaction processing solutions for financial institutions, retailers, service providers and individual consumers.
  • Spearheaded overall business operations in India involving risk/fraud mitigation, service delivery, controls, compliance, and new program development. Oversaw all support requirements for operations functions across Middle East & China.
  • ● Delivered best-in-class customer experience with top QOQ operational efficiencies and service delivery
  • ● Revamped the organizational structure, driving end-to-end process orientation, digitalization, and innovation in operations
  • ● Fronted the audits conducted by the PBOC and PCI DSS authorized firms which resulted in Euronet being certified
  • ● Served as the whole-time director on the Board of Euronet India
Change ManagementAnalytical SkillsStakeholder ManagementExecutive ManagementLeadershipGeneral Management+9

Citibank

Vice President & Business Head - ATM, India

Feb 2004Sep 2007 · 3 yrs 7 mos · Gurgaon, India

  • Oversaw the remote banking network operations including ATM & Kiosk self-service channels across India from a customer, internal and regulatory perspective.
  • ● Deployed a cutting-edge self-service kiosk banking platform
  • ● Expanded ATM network footprint by 2x within 24 months as one of the fastest-growing ATM networks for any multinational bank in India
  • ● Championed the ATM switch migration project as business lead, which delivered cost savings in excess of 20%
  • ● Delivered 15% cost savings to the Bank and 5% improvement in operational efficiencies by designing and implementing an outsourcing model for the entire front-end ATM operations with an external service provider
Analytical SkillsLeadershipProject ManagementProblem SolvingOperations Management

American express

2 roles

Head - PSF, Consumer Cards

Promoted

Oct 2002Jan 2004 · 1 yr 3 mos

  • Responsibility on a national basis for the Proprietary Sales Force – a sales and distribution channel comprising of American Express employees, for sales of premium card products across the affluent and emerging affluent customer segments in India. This was the single largest in-house customer acquisition channel for American Express in the region.
SalesLeadershipProblem SolvingBusiness Development

Regional Sales Manager–South India, Consumer Cards

Jul 2001Oct 2002 · 1 yr 3 mos

  • Responsible for achievement of the regional sales targets for Consumer Card products for the Bank in South India through the Direct Sales Associate Network and the Regional Proprietary Sales Force
SalesBusiness Development

Standard chartered bank

Manager - ATMs (India) - post merger with ANZ Grindlays Bank

Dec 2000Jul 2001 · 7 mos · Chennai Area, India

  • Responsible on a national basis as the Business Manager for the ATM network of the Standard Chartered Group in India. With the take over of ANZ Grindlays Bank by the Standard Chartered Group, the process of formulating an integration plan and implementing the merger of the two entities commenced in July 2000. I was appointed to this position in Dec 2000 and was responsible for the ATM Channel of the combined entity in India and was also the Business Lead for the progressive integration of the ATM networks.
Project ManagementBusiness Development

Anz grindlays bank

5 roles

Manager - Debit Card Payment Systems

Apr 2000Dec 2000 · 8 mos

  • Responsible for ensuring the successful launch of the Visa Electron debit card program for the Bank in India and thereafter accountable for achieving targeted growth and managing the profitability of the product.
  • The job involved development of the business management model, definition of core business propositions, user testing, project monitoring, implementation of support structures, designing and implementing the accounting framework to accurately record and monitor channel/product income and costs and ensure that customer service standards as defined are being met through various internal support structures.

Manager - Asset Sales (South)

Jan 1998Apr 2000 · 2 yrs 3 mos

  • Responsible for achievement of the regional sales targets for retail asset products (personal loans and corporate employee loans-PERKZ) for the Bank in South India, both through direct selling and the DSA Network.

Manager - Card Sales (South)

Apr 1997Dec 1997 · 8 mos

  • Responsible for achievement of the regional sales targets for card products for the Bank in South India, through the DSA Network.
SalesBusiness Development

Manager - Card Sales, Bangalore

Nov 1996Apr 1997 · 5 mos

  • Responsible for achievement of the sales targets for card products for the Bank in the city of Bangalore.
SalesBusiness Development

Officer Collections (Debt Management & Risk Control)

Dec 1994Nov 1996 · 1 yr 11 mos

  • Responsible for managing the regional delinquency portfolio and fraud control, provisioning and monitoring slippage of the overall card portfolio.
SalesBusiness Development

Standard chartered bank

Officer Finance

Nov 1993Nov 1994 · 1 yr · Bengaluru Area, India

  • Part of the start-up team of newly set-up Credit Card Business of Standard Chartered Bank in India. Involved in a range of activities from accounting, financial interchange settlement (Visa & MasterCard), administration, managing quasi - correspondent Banking relationships, budgeting, costing, business analysis & support.

Education

The Wharton School

Advanced Management Program — Strategy & Management

Apple

Diploma in Information and Systems Management — Computer/Information Technology Administration and Management

University of Kerala

Bachelor's degree — Accounting

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