Sindhyasree Rathinasam

Marketing Associate

Coimbatore, Tamil Nadu, India2 yrs 5 mos experience

AI Enabled

Key Highlights

Revamped customer journey management for enhanced user engagement.
Led AI-driven platform development to reduce churn.
Skilled in cross-functional team collaboration and project management.

Stackforce AI infers this person is a Digital Marketing and Product Management professional with a focus on SaaS solutions.

Contact

Skills

Core Skills

Product ManagementProduct Strategy

Other Skills

AI IntegrationAgile MethodologiesAnalytical SkillsApparel marketingApparel quality evaluationBacklog ManagementBrandingCanvaCommunicationContent CreationContent MarketingCustomer Journey ManagementCustomer SuccessCustomer Success ManagementDigital Marketing

About

Passionate Digital Marketing professional with a keen focus on utilizing strategies to boost brand awareness, generate leads, and enhance customer engagement. Known for fostering clear communication and transparency with stakeholders, ensuring alignment with business goals and increasing satisfaction. Skilled in managing campaigns, delivering actionable insights, and optimizing marketing efforts for maximum impact. Complementing this, I bring 1.5 years of hands-on experience in product/project management, adept at working closely with cross-functional teams (engineering, design, customer success, sales, marketing) to define product vision/requirements and skilled in project lifecycle management. My dynamic and results-driven approach ensures successful outcomes from ideation to launch.

Experience

Altheal - holistic md llp

Marketing Associate

Feb 2025 – Present · 1 yr 1 mo · Coimbatore, Tamil Nadu, India · On-site

Gida technologies

Project Manager

Jun 2024 – Jun 2024 · 0 mo · Bengaluru, Karnataka, India · On-site

Contributed in a project that focused on redesigning a website that measures individual well-being on a holistic scale and provides a personalized plan.
Facilitated effective communication between clients and technical teams to ensure delivery of project requirements.

Kovai.co

Associate Product Manager

Jan 2023 – May 2024 · 1 yr 4 mos · Coimbatore, Tamil Nadu, India · On-site

Key Contributions and Achievements:
Revamped the customer journey management system, empowering Customer Success Managers (CSMs) to navigate customers from onboarding to advocacy seamlessly.
Spearheaded the development of the Health Score feature, aiding CSMs in identifying at-risk customers and implementing retention strategies through customizable playbooks within the Churn360 module.
Driven workflow and automation improvements within playbook modules, optimizing operational efficiency of the product.
Collaborating continuously with the Customer Success and Technical teams, to identify pain points and assessing the product value enhancements to provide comprehensive requirements for development, resulting in increased user engagement and company revenue.
Leading the development of the 2.0 version of the platform, leveraging AI to streamline CSM workflows, mitigate churn, and boost customer retention rates.

Customer Journey ManagementHealth Score Feature DevelopmentWorkflow and Automation ImprovementsProduct ManagementProduct Strategy

Kavery polymers and industries

Marketing and HR

Jul 2022 – Aug 2022 · 1 mo · Coimbatore, Tamil Nadu, India · On-site

Achievements:
Collaborated closely with the HR & marketing and analyzed their workflows, systems, and procedures to identify areas for improvement and optimization.
Understood the complexities of outbound marketing strategies used to promote products, as well as comprehend employee benefits and resource management practices.
Acquired comprehensive knowledge of production planning methodologies and explored financial management processes to gain a clear understanding of business workflows.