Jun 2020 – Mar 2024 · 3 yrs 9 mos · Bengaluru, Karnataka, India · On-site

• PM in Vertical Google Ads having end to end ownership of Jobs vertical, while building a scalable platform for additional verticals, with $XB opportunity. Have previously worked in the Autos and Hotels verticals.

Jan 2017 – Jan 2020 · 3 yrs · Hyderabad Area, India

• Own the vision, strategy, roadmap and execution of HRTech suite and Marketing & CS automation products
• HR Suite of products consists of products in interview management, onboarding new hires and employee talent (performance) management with an aim to go to market
• Automation products include NPS Platform, Email campaigns platform and SEM automation aimed at improving the effectiveness of digital marketing campaigns
• Growing, leading & mentoring a team of PMs

Jan 2016 – Jan 2017 · 1 yr · Bengaluru Area, India

• Leading and growing a team of product managers, designer and analysts to deliver products with high impact in healthcare domain
• Working to improve doctor-patient experience using modern technology via chat, audio, video
• Facilitating medicine delivery to patients' door steps in less than 2 hours.
• Devised the product strategy and roadmap driving the organization's vision
• Improvised on the existing product portfolio to achieve higher product-market fit
• Conceptualized and initiated new products, features and business verticals
• Streamlined all analytics and data requirements
• Built a team creating efficient product management culture and streamlining the processes

Jun 2015 – Nov 2016 · 1 yr 5 mos · Bengaluru Area, India

• Joined Qikwell which was acquired by Practo.
• Qikwell:
• Owning Hospital CRM, new initiatives & analytics
• Worked extensively in creating a communication platform between patients and doctors aiming to convert a subset of physical consultations online
• Handling internal as well as external analytics & reporting requirements
• Worked on new initiatives on ML and IoT
• Practo:
• Managed doctor appointment management and online consultation
• Worked towards Integration of Qikwell system with Practo appointment booking system
• Enhanced the usage of calendar by clinics and doctors
• Launched chat based online doctor consultation platform

Sep 2014 – May 2015 · 8 mos · Bengaluru, Karnataka

Nov 2013 – Sep 2014 · 10 mos · Mumbai Area, India

• Led digital strategy, comprising mobile and web, across all brands. Driving technology implementations from conceptualization to post launch analysis phase. Managing consumer marketing, branding and promotion. Providing strategic inputs doing data analysis.
• Revamped the websites and the mobile app for higher customer experience
• Integrated mobile payment for increasing convenience
• Increased the trip booking from mobile apps to multi-folds and the playstore rating considerably by implementing various strategies.
• Launched new Windows and BB app for a better reach
• Implemented and launched eCoupon functionality to provide discounts
• Improvised on the trip fulfillment engine for better rider-driver experience.

Jun 2012 – Nov 2013 · 1 yr 5 mos · Mumbai Area, India

• Headed the products division of the company to build Enterprise Products from scratch. Worked on products from market research through launch & adoption.
• mGranth (Tablet and Mobile): An Education product for schools with wide range of features for Students, Teachers, Parents and School Admin aim to capture the education ecosystem
• Usher (Tablet & Mobile): Visitor Experience Management System for SMEs
• Researched and Initiated the new business areas involving mobile as a medium
• Established Mobile Apps, Mobile Advertising, Social Media advertising as new business areas which contributed almost 50% of the revenue.
• Led a team to execute high quality digital mobile media based marketing activities including campaigns
• Planning, execution, reporting and analysis of the mobile services (missed call/IVRS/OBD/SMSCallCenter) based services by integrating mobile with multiple media to implement innovative solutions to marketing problems.
• End to end conceptualization, planning and execution of the mobile advertising projects
• Worked for clients like Marico, ZEE, Star, Allen Solly, MLupin etc.

Jan 2010 – Jan 2012 · 2 yrs · Lucknow Area, India

• Company not registered.
• Product - NarakVani, Online radio channel
• Handling the strategy formulation and technology operations of Narakvani - live streaming based online radio channel

Jul 2008 – Jun 2010 · 1 yr 11 mos · Bangalore

• End to end planning, development and management of IVR based M-Commerce applications
• Planned, developed and launched IVR (VXML) & WAP applications for booking tickets for IPL match screening across theatres and paid event registration in 2010
• Migrated the database from SAPDB to MySQL and server from Windows to Linux
• Implemented server load balancing for using Virtual Machines
• Worked towards implementation of PCI DSS compliance of the Payment Processing Platform for IVR, WAP and USSD based transactions
• Reporting, Analysis and query resolution for the MCommerce applications
• Standardized the theatre group addition logic and added Cinepolis theatre group in the IVR ticket booking application
• Improved the IVR flow for the Mobile Movie Ticket Booking applications for multiple theater groups.
• Improvements to the existing MCommerce IVR applications
• Technologies: Java, MySQL, Linux Servers, Virtual Machines, VXML, HTML, Apache Tomcat, Shell scripting, Telephony Servers, LDAP etc