Harshita Srivastava

Product Manager

Bengaluru, Karnataka, India9 yrs 3 mos experience

Highly Stable

Key Highlights

Expert in launching blockchain-based products.
Proven track record in real-money gaming.
Strong background in B2B product development.

Stackforce AI infers this person is a Product Manager specializing in Web3 and Gaming industries.

Contact

Skills

Core Skills

Product ManagementUser Experience (ux)Data AnalysisCollaboration

Other Skills

Agile DevelopmentAnalytical SkillsB2BBlockchainBusiness DevelopmentBusiness IntelligenceBusiness StrategyCompetitive AnalysisCryptoCustomer InteractionData AnalyticsData EngineeringData MonitoringData VisualizationEngineering

About

I’m a product manager with 8+ years of experience launching and scaling products across real-money gaming, Web3 social platforms, and large-scale food delivery. At YRAL, I built and launched a blockchain-based social media app that rewarded users for content engagement using crypto tokens. I led the 0→1 product journey — integrating token utility, gamified video-watching experiences, and an on-chain wallet, creating a new way for users to earn from social interactions. At Gameskraft, I led the development of a social Rummy gaming app where users could play and compete for real money. My work focused on building highly engaging game mechanics, friend systems, and retention loops while operating within a high-frequency transaction environment. At Swiggy, I worked on the discounting product to drive daily order volume by improving platform affordability. I also contributed to the monetization charter by building a self-serve restaurant ads platform, and launched a B2B raw material sourcing experience for restaurant partners. Across all roles, I’ve thrived in cross-functional environments, balancing user value, business goals, and tech feasibility. My core strength lies in building sticky, growth-oriented products through rapid experimentation, deep user understanding, and strategic execution. I’m excited about the future of tech where community, rewards, and decentralization intersect — and open to collaborating on ideas that shape how we engage, play, and earn online.

Experience

Yral

Growth and Product

Jun 2024 – Present · 1 yr 9 mos · Remote

Led the end-to-end development of the YRAL mobile apps (iOS and Android), collaborating with cross-functional teams to deliver a scalable, performant experience from 0→1
Owned the personalized homefeed, working with data engineers and ML stakeholders to implement dynamic ranking algorithms, engagement scoring, and cold-start handling
Integrated on-chain wallet functionality and smart contract-based rewards into the product — enabling tokenized incentives for viewing, voting, and sharing videos
Designed and shipped the gamification layer: including streaks, smiley votes, leaderboards, and reward redemption flow
Built modular infrastructure for rewards — allowing real-time sync between in-app actions and token balance changes via backend triggers and Web3 APIs
Ensured scalability of feed and reward systems during high-traffic spikes (e.g., airdrops, influencer campaigns), optimizing latency and load balance
Defined event instrumentation, analytics pipelines, and A/B test variants for engagement experiments
Worked closely with founders and growth teams to align on community mechanics, creator tools, and user motivation loops

LeadershipAgile DevelopmentProduct ManagementData AnalysisUser Experience (UX)

Gameskraft

3 roles

Senior Product Manager

Promoted

Nov 2023 – Aug 2024 · 9 mos

Transitioned into leading the Game Experience charter across 5 parallel brands — responsible for ensuring consistency, performance, and conversion across key funnel stages
Owned the Table → Scorecard funnel, working with data teams to instrument, monitor, and improve real-time in-game KPIs like drop-offs, lag, and user re-entry
Collaborated with backend and infra teams to ensure multiplayer table performance at peak concurrency, supporting scaling to high DAUs across apps
Defined event instrumentation, set up experimentation frameworks (including control/treatment holdouts), and worked closely with BI to drive funnel impact
Led quarterly strategy reviews and product planning across games, coordinating with QA, design systems, and ops to ship seamlessly across brands

Product ManagementData AnalysisAgile Development

Senior Product Manager - Playship

Apr 2022 – Nov 2023 · 1 yr 7 mos

Designed and shipped the social layer (friends, invite flows, sharing) on top of a real-money gaming core, integrating with both backend services and analytics infra

Started building Playship

Feb 2021 – Mar 2022 · 1 yr 1 mo

Started by building a 0→1 social Rummy app,

Swiggy

2 roles

Monetisation Product

Apr 2019 – Jan 2021 · 1 yr 9 mos · Bengaluru, Karnataka, India

Built a self-serve ads platform for restaurant partners, collaborating with backend and dashboard teams to enable automated targeting, budget setting, and real-time ROI tracking
Designed data flows and success metrics for ad engagement, click-through tracking, and partner ROI visibility
Led product charter for raw material procurement platform (B2B), integrating with partner onboarding, inventory, and third-party logistics APIs
Balanced system extensibility, partner usability, and internal stakeholder workflows in a high-scale, B2B2C environment

Product ManagementData AnalysisCollaboration

Intelligent Discounting Product

May 2018 – Mar 2019 · 10 mos · Bengaluru, Karnataka, India

Owned the discounting engine — structured flexible rule-based offers that were ingestible by internal pricing APIs and extensible across campaigns
Partnered with engineering to build affordability levers that scaled across verticals and could be A/B tested via existing experimentation infrastructure

Product ManagementData Analysis