Nov 2017 – Apr 2021 · 3 yrs 5 mos · Noida Area, India

• Product Management:
• Subject matter expert of Financial Supply Chain Management (FSCM) and Virtual Account Management (VAM)
• Managing the entire product line life cycle from strategic planning to tactical activities
• Specifying market requirements for current and future products by conducting market research
• Responsible to define the product strategy, roadmap, and release prioritization for assigned product areas
• Responsible for conducting company-wise training on the FSCM and VAM modules quarterly and along with every GA release
• Collaborating with Sales, Marketing, Product Engineering teams to provide for solutioning to implement GTM strategy, and with Implementation and Support teams to manage profitability of business operations
• Performed in-depth suspect analysis of 100+ prospects for 3 countries (US, Europe and Africa), analyzed their business & financials, identified the solution being used, captured pain points
• Product Development:
• Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
• Responsible for delivering a high quality reporting around projects and release activities, including backlog, and present to senior Business Management
• Responsible for carrying out sprints and designing wire frames for the development of new features in the system
• Managing Testing Team by defining scope of test cases and business scenarios ensuring successful execution
• Developed LM and FSCM features on Business Internet Banking (Front-end product) successfully

Nov 2015 – Nov 2017 · 2 yrs · Gurgaon, India

• Building products from ground up
• Competitive product positioning, Product Life Cycle Management, Product Road mapping
• User Research, A/B testing, Product Wire Framing, UX Design and Writing User Stories
• Authoring MRD, PRD, creating revenue plans, and conducting gap analysis for strategic planning
• Analysis of user needs, market, competition & product, and preparation of business cases for new business opportunities
• Delivering positioning, messaging, pricing and packaging for new product releases
• Managing efficiently the prioritization & trade-offs among UX, Cost, Performance and Revenue
• Agile Methodology and Entire Software Development Life Cycle (SDLC)

Jun 2015 – Sep 2015 · 3 mos · Greater Bengaluru Area

• Managing the entire product line life cycle from strategic planning to tactical activities
• Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
• Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
• Analyzing potential partner relationships for the product

May 2014 – May 2015 · 1 yr · Bangalore

• Business Analyst:
• Requirements Gathering from clients
• Responsible for identifying incremental opportunity within the project, involved in preparing proposals (Responded to RFIs & RFPs) for business solutions
• Prepared reports by collecting, analyzing, & summarizing information & trends & shared the same with clients.
• Digital Marketing/Data Analytics:
• Managed all online marketing campaigns with a goal of creating product awareness. Increased site traffic by 35% and increased newsletter/event enrollment by 40%.
• Devised extensive digital marketing & eCommerce strategies and implemented tactics including SEM (SEO&PPC), retailer paid search, retail shopper marketing, blogger outreach, mobile and social media marketing generating brand awareness and increasing user engagement as well as driving online sales.
• Improved time spent on sites by 5-10% by analyzing site design and elements.
• Monitored all corporate social media accounts and websites to ensure positive online presence using LinkedIn, Twitter, and Facebook for Business that connected over 3,000 audiences within 3 months.
• Business Development and Sales:
• Market & Trend Analysis
• Product Demo,Sales Pitch to leads
• Prepared business proposals/presentations
• Product Management/Technology Implementation:
• Created product roadmap & strategically evolved the product to suit the changing business needs by analyzing & implementing changing Business Models in retail & consulted clients on adopting Social Media as a channel for following our product
• Carried out End to End Implementation of the product across clients in Southern Region
• Advised technical team on product enhancements & development on the basis of market feedback.
• Key Achievements:
• 60% increase in customer acquisition year on year basis of Southern Region Clients
• Increased revenues by 20% for Southern Region by Selling our business automation solution
• Increased Channel partners Recruitment for Southern Region clients by 10% - 20%

Jul 2010 – Apr 2013 · 2 yrs 9 mos · India

• Responsible for identifying incremental opportunity within the project, involved in preparing proposals (Responded to RFIs and RFPs) to propose business solutions.
• Requirements Gathering and Analysis, Interview Sessions with the clients.
• Created Business Requirement Documents, Data Flow Diagrams, Use Case Diagrams.
• Developed Test Plans; prepared Requirements traceability matrix for the test cases.
• Developed reusable code accepted across the firm thus reducing the development cycle time by almost 30%.
• Developed workflows for customization in ITSM to interface with Online Portal application using Web services.
• Integrated various modules and provided solution design and defect fixes reducing rework by 50%.
• Deployed the code on production server and performed post deployment support to ensure business continuity.
• Developed a tool filter loop analyzer accepted in Remedy Centre of excellence and used across several projects.