Sep 2021 – Mar 2022 · 6 mos · United States currently remote

• Advise the team about the correct way to design their UX.
• UX audits, make suggestions and create improvements
• Working closely with Engineering manager director, development team and additional stakeholders by applying UX best practices to improve UX and UI in existing products.
• Create assets, features, wireframes and prototypes, following the design system of the product.
• Working under an Agile environment applying best practices making sure to be ahead of development.
• Reviewed user feedback to propose solutions to current UX problems.
• Guide on existing website/application and make it more like an enterprise application, take care of flow and give suggestions to change flow, detailing of app.
• Share best practices to achieve the relevant UX and UI of the product.

Jun 2019 – Sep 2021 · 2 yrs 3 mos · Bengaluru Area, India

• My work in Amazon mainly includes conducting Design Research for Amazon Academy features:
• User Research (Generative and Foundational)
• Evaluative Research (Usability Testing - Check the usability and success of UI mocks, analysing the patterns, and inform the Product team about website improvements and features)
• Diary Studies (To observe behaviour and patterns over time)
• Surveys and Qualtrics to understand quantitative feedback and insights
• Roles and Responsibilities :
• Manage and conduct user research and concept development
• Develop thoroughly working prototypes for Usability Testing
• Research personas and investigate behaviour
• Customer Connects : Lead the designers throughout the process of proposing, wire framing, and implementing UX improvements
• Work closely with product management teams to identify research opportunities
• Work with design, product management, content strategy, engineering, and marketing
• Work with recruiting agencies, for recruitment activities for user research
• Plan and implement the overall user research strategy and methods
• Research Projects and Features:
• Live Lectures (Students | Teachers)
• Overall Product Experience - Customer Outreach with Amazon Academy Users
• Payments and Pricing (Students | Parents)
• Marketing and Branding (Students)
• Daily Digest
• Test Taking Experience
• K-12 research (Students | Parents | Tutors)

Apr 2018 – May 2019 · 1 yr 1 mo · Bengaluru Area, India

• In depth User Research
• Stakeholder and Ecosystem Mapping
• Insight Generation
• Service Design
• Brand Pitch
• Investor Demos

Nov 2017 – Mar 2018 · 4 mos · Bengaluru, Karnataka, India

Jun 2016 – Nov 2017 · 1 yr 5 mos · Bangalore

• Core Competencies:
• UX Design
• Business consulting
• Brand Experience Enhancement
• User research
• Mobile Application Wireframing
• Projects handled:
• Eurofins USA- A national leader in laboratory services, serving food, environment, pharmaceutical and agro science customers.
• o Gathered requirements in an offshore meeting.
• o Translated the requirements into relevant analysis and designed the wireframes for the same.
• o Actively participated in building the Genomics Mobile App for them.
• Shea Moisture- SUNDIAL BRANDS LLC.
• o Consulted US based beauty brand Shea Moisture on Brand Experience and UX usability.
• o Complete User Research
• o Wireframing and Development of the website
• PTC Flex PLM– The Leading PLM Software for Retail, Fashion, Footwear, Apparel and Consumer Products. ... PTC FlexPLM offers the most comprehensive Retail PLM (Product Lifecycle Management) capabilities
• o Requirement gathering and Analysis
• o Conceptualization, wireframing, information architecture, getting business requirements.
• o In-Vision working prototype creation.
• Woolworths Holdings Limited- Woolworths Holdings Limited is a South African chain of retail stores and one of the largest in the country, modeled on Marks & Spencer of the United Kingdom.
• o Created the POC for Woolworths client visit.
• o It was very well received by the client and has been taken forward.

Apr 2015 – Jul 2015 · 3 mos · Greater Bengaluru Area

Jan 2014 – May 2014 · 4 mos

May 2013 – Jul 2013 · 2 mos