Martin Walter

Management Consultant

Berlin, Berlin, Germany19 yrs experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Proven leadership in strategic marketing and automation.
  • Expertise in AI-driven marketing strategies.
  • Strong track record in product and brand marketing.
Stackforce AI infers this person is a MarTech expert with a focus on product marketing and AI-driven strategies.

Contact

LinkedIn

Skills

Core Skills

Stakeholder-managementAiLeadershipBrandmarketingProduct StrategyProduct MarketingProduct ManagementAccount ManagementMobile Marketing

Other Skills

AndroidAutomatisierungBusinessplanumsetzungDigital MarketingDigital MediaDigital StrategyE-CommerceGo-to-MarketGoogle AdwordsGrowth HackingInbound-MarketingInformationsarchitekturKundennutzenKünstliche Intelligenz (KI)Marketing Strategy

About

You miss 100% of the shots you don´t take! (Wayne Gretzky)

Experience

Cornelsen verlag gmbh

3 roles

Senior Manager Strategic Marketing & Automation/AI

Feb 2025 – Present · 1 yr 2 mos

Stakeholder-ManagementAIMarketingautomatisierungProduktvisionKünstliche Intelligenz (KI)Automatisierung+2

Division Lead Product & Brandmarketing

Promoted

Nov 2023 – Present · 2 yrs 5 mos

  • Leitung Product & Brandmarketing, Director of Division of five seasoned product and brand marketing and design teams
LeadershipStakeholder-ManagementVermarktungProduktvisionOutbound-MarketingKünstliche Intelligenz (KI)+10

Division Lead Product Marketing

May 2022 – Nov 2023 · 1 yr 6 mos

  • Helping people finding learning material
KundennutzenStrategische PartnerschaftenLeadershipStakeholder-ManagementVermarktungOutbound-Marketing+17

Idealo internet gmbh

3 roles

Head of CRM & Product Marketing, Marketing Leadership Team

Promoted

Mar 2020 – May 2022 · 2 yrs 2 mos

  • Leading an excellent team of marketeers, analysts & engineers to drive added value communication and great deals for our marketplace customers in six countries. Shaping the go-to-market strategy and the retention & engagement strategy of an awesome e-commerce platform. Great colleagues - great ambitions!
KundennutzenStrategische PartnerschaftenLeadershipStakeholder-ManagementVermarktungProduktstrategie+15

Business Manager Apps

Oct 2016 – Mar 2020 · 3 yrs 5 mos

  • Save money with a swipe...
KundennutzenStakeholder-ManagementVermarktungProduktvisionProduktstrategieWettbewerbsanalyse+11

App Marketing Manager

Jan 2015 – Oct 2016 · 1 yr 9 mos

  • Mobile first :-)
Stakeholder-ManagementVermarktungVertriebInbound-MarketingROI-OptimierungRetention Strategies+1

Klara

Teamlead Mobile Product & Mobile Marketing

Aug 2014 – Dec 2014 · 4 mos · Berlin

  • KLARA builds mHealth applications for better and quicker medical care via smartphones and gives you a direct line to your doctor. We shape the future of dermatological healthcare.
Stakeholder-ManagementVermarktungÖffentlichkeitsarbeit/PRInbound-MarketingRetention StrategiesMobile Marketing

Bild gmbh & co. kg

Senior Product Manager Premium Products & Apps

Feb 2014 – Aug 2014 · 6 mos · Berlin Metropolitan Area

  • Appstore optimization
  • Business ownership of apps
  • Agile product development
  • Cooperations and preinstalls
  • Mobile marketing
Stakeholder-ManagementVermarktungÖffentlichkeitsarbeit/PRVertriebProduktlebenszyklusmanagementInbound-Marketing+3

Takeaway.com

Head of Mobile

Feb 2013 – Sep 2013 · 7 mos · Berlin

  • Looking for:
  • CPE-Metrics, Performance-App-Marketing, Mobile SEO, Neue Appmarketingkonzepte, Barter-Mobile-Flächen, App-Pushes, Useragent-Dienstleister, Preinstall-Partner Handset Manufacturer or MVNO, Mobile Advertising Anbieter, CPC-, CPM-, CPD-, CPI-, CPO-Anbieter für Mobile, Mobile Marketinglösungen, Mobile Adwords, Empfehlungsmarketing für Apps, Redaktionelle Kooperationen, Loyaltypunkte-Partner, Senior UX-Designer Mobile, Senior Konzepter Mobile oder UX/IA-Spezialisten, Trainee Mobile Marketing und Kampagnenmanager, Axure und/oder Omnigraffel Profis, Rapid Prototyper, Designer/Wireframer, mobile applications, mobile marketing, mobile content deliverers, usability innovations, studies on gui, studies and case studies on mobile marketing and campaigns, below-the-line concepts, sem/seo literature.
Stakeholder-ManagementVermarktungProduktvisionÖffentlichkeitsarbeit/PRProduktlebenszyklusmanagementInbound-Marketing+3

Iconmobile group

2 roles

Senior Manager New Business

Feb 2012 – Jan 2013 · 11 mos

  • "We mobilize your brand!", Strategieberatung MoMa, SWOT-Analysen, Touchpoint-Analysen, Day-in-a-lifetime-Studien, Usabilityverbesserungen, Kreative Konzepte für Mobile-Marketing-Kampagnen, Outsourcing App-Entwicklung, iPhone/iPad Apps, Android/Tablet Apps, Windows 7 Mobile Apps, QT Apps, SMS-Mechaniken, Applikationen für mobile Endgeräte, mobile Internetdienste, Portale und Landing Pages, Mobile Shoppinglösungen, Below-the-line Kampagnen und Strategien für die Verlängerung und Übersetzung der Klassikwerbung in den digitalen Kanal, Beratung und Begleitung in die mobile Welt, Afterworktreffen Mobile Marketing, www.Mobile-Zeitgeist.com, Mobile innovations, Mobile Marketing, mobile applications, mobile internet, Follow me and innovative, mobile campaigns and news on: www.twitter.com/spalter or www.mobile-zeitgeist.com
Stakeholder-ManagementVermarktungProduktvisionÖffentlichkeitsarbeit/PRProduktlebenszyklusmanagementInbound-Marketing+3

Senior Account Manager Mobile Marketing

Aug 2010 – Feb 2012 · 1 yr 6 mos

  • Key accounting
  • Proposals
  • Presentations
  • Budget Calculations
  • Media Plans
  • Connecting Companies
  • Multi-Stakeholder Projects
Stakeholder-ManagementAccount-ManagementMarktanalyseInbound-MarketingAccount Management

Yoc ag

2 roles

Creative Concept

Nov 2009 – Jul 2010 · 8 mos

  • Wireframing
  • Prototyping
  • Business Proposals
  • Pitches
  • Taking over Briefings
  • Presentations
  • Effort calculations
Stakeholder-Management

Project-Quality Manager

Aug 2006 – Nov 2009 · 3 yrs 3 mos

  • Automated and semi-automated testing
  • Logical testing
  • Smoke testing
  • Quality Assurance
  • Project Plans
Stakeholder-Management

Education

Humboldt-Universität zu Berlin

Cultural Studies/Critical Theory and Analysis

Jan 1997 – Jan 2003

Universidad de Sevilla

Erasmus

Jan 1999 – Jan 2000

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