Sugam Upadhyay

UX Designer

India4 yrs 3 mos experience

Key Highlights

Expert in user-centered design principles.
Proven track record in improving user engagement.
Skilled in cross-functional collaboration for design projects.

Stackforce AI infers this person is a UX/UI Designer with a focus on social media and marketing industries.

Contact

Skills

Core Skills

Ui/ux DesignUser ResearchUser Experience DesignGraphic DesignUser Acquisition

Other Skills

Analytical SkillsDesign SystemsEnterprise UXFacebook AdsInteraction DesignSocial Media DesignUI DesignUX ResearchUsability TestingUser Experience (UX)User Experience Design (UED)User Interface DesignVideo EditingWireframing

About

🎨 UX Designer | Enterprise UX Designer | Transforming Ideas into Impactful Digital Products 2 Year of Experience in Designing Intuitive and Engaging Interfaces As a passionate UX designer with 2 year of hands-on experience, I specialize in creating seamless, user-centered designs that bridge the gap between functionality and aesthetics. My goal is to transform complex ideas into simple, engaging digital experiences that solve real problems. What I Bring to the Table: 📐 User Research & Empathy: I conduct thorough user research to gain insights into users' needs, pain points, and behavior, ensuring that my designs are both meaningful and functional. 🎨 UI/UX Design Expertise: Skilled in wireframing and creating pixel-perfect designs using tools like Figma, Sketch, and Adobe XD. ⚡ Iterative Design Process: I’m a firm believer in the power of feedback loops, constantly refining designs through testing and iteration to deliver the best possible user experience. 🌐 Cross-Functional Collaboration: Experience working closely with product managers, developers, and stakeholders to ensure that user needs and business goals are aligned. 📊 Usability Testing & Data-Driven Design: I use analytics and feedback to inform design decisions, ensuring that solutions are not only creative but also effective.

Experience

Sharechat

2 roles

UX Designer

Promoted

May 2022 – Feb 2023 · 9 mos

During my time at ShareChat, I made significant contributions to the Business Operation Team, where I designed the UI of multiple tools and achieved a significant reduction in average handling time (AHT) and estimated cost savings. Additionally, I successfully revamped the "Explore" and "Profile" sections of ShareChat web app and also provided solutions to improve the "Careers" webpage.
During my time in the ShareChat Business Team, I designed creative and video templates for lead generation and awareness campaigns across various platforms. These templates significantly increased click-through rates (CTR) and cost per mille (CPM). I also templatized newsletters and emailers to enhance client engagement and generate revenue for the SC Business team. Additionally, I revamped the design system for the design and marketing teams, improving efficiency and effectiveness.

UI DesignUser ResearchUsability TestingDesign SystemsUI/UX Design

Graphic Designer

Nov 2020 – Apr 2022 · 1 yr 5 mos

In my role with the Moj Team, I played a key role in improving the Instagram profile grid by creating social media creative templates. I also designed wireframes and hosted web pages for campaigns, driving user-generated content (UGC) and increasing daily active users (DAU). My creative designs for campaign banners and posters on a daily basis drove UGC and increased engagement. I also conducted Figma and sanity training sessions for the entire content team.
As a Graphic Designer in the ShareChat Circle Team, I created video templates and hyperlocal ads. I also designed figma templates for in-app communication, event posters, certificates, ad-creatives, and personalized cards to streamlining the design process. Additionally, I conducted experiments to improve click-through rates (CTR) for notification banners and created engaging GIFs and animated cards for special events.
Worked on automation of hyperlocal video ads by, resulting in significant revenue generation. I designed campaign cards, in-app video and graphics ads, and event creatives to enhance user retention and drive engagement. I also worked on feature update and communication creatives for the app.

Graphic DesignWireframingSocial Media DesignUser Experience Design

Superworld

UX/UI Designer

Sep 2020 – Feb 2021 · 5 mos · Los Angeles, California, United States

Circle internet

2 roles

Graphic Designer

Promoted

Jul 2019 – May 2020 · 10 mos

Being in the Marketing Team, I designed and ran daily Facebook ads, optimized them to acquire new users at an average cost per install (CPI). I conducted experiments to understand the hyper-local audience and improve design strategies, resulting in the reuse of successful creatives and consistent user acquisition
Additionally, I created event-based hyper-local video ads for clients using Adobe Premiere Pro, generating targeted revenue.

Graphic DesignFacebook Ads

Video Editor

Feb 2019 – Jul 2019 · 5 mos

As a member of the Content Team, I collaborated closely with the editorial team to create news videos. Additionally, I had the opportunity to work with the non-news team, produced engaging promo videos and captivating video series such as Shoorveer, adda bollywoodiya, and koshish.

Btv news

Video Editor

Feb 2018 – Jan 2019 · 11 mos · Bareilly, Uttar Pradesh, India

As a Video Editor at BTV News, I collaborated with the editorial and non-news teams to create daily news videos, promo videos, and video series. I also filmed and interviewed personalities and worked on a short comedy movie.