Sep 2019 – Sep 2025 · 6 yrs

Sep 2019 – Sep 2025 · 6 yrs

Sep 2019 – Sep 2025 · 6 yrs

• With a proven track record in leading digital design strategies at Tech Mahindra, I have played a pivotal role in shaping user-centric products and services—guiding them from ideation through to implementation. My collaborative approach with stakeholders ensures that ADA compliance and risk management are seamlessly embedded into every design experience.
• I’ve empowered cross-functional teams by building scalable design systems that drive consistency across applications. My strategic leadership and focus on innovation have fostered a culture of creative problem-solving, significantly enhancing Agile UX delivery across global teams.
• Key contributions include:
• Spearheading digital transformation initiatives by aligning user-centered design strategies with overarching business goals to create impactful solutions.
• Designing and delivering end-to-end digital experiences, from conceptualization to usability-tested prototypes, ensuring intuitive and engaging user interactions.
• Conducting UX audits and heuristic evaluations to identify critical usability issues, enabling major improvements in product experiences.
• Leading a team of 44 UX/UI designers and successfully delivering over 100 projects with high client satisfaction.
• Collaborating with cross-functional teams to craft user-first strategies that bridge the gap between design, development, and business objectives.
• Mentoring junior designers, cultivating a collaborative and innovative design culture aligned with organizational transformation initiatives.

Dec 2018 – Aug 2019 · 8 mos · India · On-site

• UX consultant

Apr 2018 – Sep 2018 · 5 mos · Vadodara Area, India

Jan 2017 – Mar 2018 · 1 yr 2 mos · Hyderabad Area, India

• Design and Deliver compelling, elegant, pleasurable and sophisticated end-to-end user experience solutions for multiple products and platforms, from assessing and defining customer needs to delivering concepts, to prioritizing features, to presenting and evaluating prototypes, to validating user experience feedback.
• Work closely and efficiently with a cross-functional and interdisciplinary team that includes other Designers, Developers, Project and Product Management, Business Analysts, Quality Assurance, and Business Partners among other team members.
• Develop expert-level knowledge of competitive and complementary products for the purpose of bringing new design ideas to each project.
• Competitive product analyses, Task/process flows, screen flows, storyboards, usage scenarios, detailed descriptions of proposed interactions/behaviors, usage models
• Information architectures, site maps, navigation maps, page flows, sketches, conceptual design mockups, wireframes, prototypes, interaction design idioms and other user experience design deliverables as needed.
• Gather and Track feedback and key design decisions generated from continuous review of these artifacts to iteratively improve the user experience with interactive products.
• Maintain knowledge of current and emerging design principles and best practices in user interface design, interaction design, information architecture, usability theory, and evaluation techniques.
• Plan and conduct usability evaluations using semi- to fully-functional prototypes or existing applications.
• Defend your design decisions with well-structured arguments, design rationale that reflects current and emerging standards
• Good exposure and working experience in corporate brochures, Logo, Emailer’s and banner designs etc

Nov 2015 – Nov 2016 · 1 yr · Gurgaon, India

• Working with Team of Graphic and UI designers
• Gathering UI/Graphics requirements
• Helping Visualize the design from client perspective.
• Helping team maintain the brand guidelines
• Creating Graphics /UI / Animations
• Reviewing the work and ensuring on time and quality delivery.
• Creating high fidelity and low fidelity wireframes

Dec 2014 – Nov 2015 · 11 mos · Jaipur Area, India

May 2005 – Nov 2014 · 9 yrs 6 mos · Indore Area, India

• Role & Responsibility
• Design solution approach to fulfil the requirements.
• Analysis of the requirements and modifications to the existing projects and its implementation.
• Writing Code for customizing the sites as per the requirement.
• Helping developing team and other team members in understanding the changes made.
• Responsible for training staff to provide technical support.
• Rectify designing errors in programming part.
• Creating Photoshop layout with Customer prototype.
• Creating prototype designs into fully functional websites.
• Responsible for overall web project management from development to execution and maintenance.
• Responsible for creating graphics like logos ,icons and Newsletters by using Photoshop and CorelDraw.
• Responsible for the graphic design and implementation of company web site including navigation, writing HTML and JavaScript and optimization of web graphics.
• Developed banners for advertising on corporate client sites.