Nida Naseem

Product Manager

Dubai, United Arab Emirates8 yrs 10 mos experience

Highly Stable

Key Highlights

Expert in user-centered design and UX strategy.
Proven track record in enhancing user engagement and conversion.
Strong leadership in mentoring design teams and driving innovation.

Stackforce AI infers this person is a UX-focused designer with expertise in eCommerce and digital product design.

Contact

Skills

Core Skills

User Experience DesignUi DesignPrototypingUser Research

Other Skills

A/B TestingAdobe Creative SuiteBusiness AnalysisCompetition ResearchConcept DevelopmentDesignDesign WorkshopsDigital CampaignsE-CommerceGraphic DesignIllustrationInformation ArchitectureInteraction DesignInterviewsLanding Page Optimization

About

I’m a Lead Product Designer with an MSc in Human-Computer Interaction, dedicated to turning research insights into designs that drive growth, conversions, and loyalty. I collaborate closely with product, analytics, and development teams to create digital experiences that solve real user problems while delivering measurable business impact. I’ve helped clients and products across industries, including Healthcare, Not-for-Profit, Retail, and eCommerce improving retention, adoption, and conversion through research-driven design and accessibility audits. I am passionate about creating products people love, leading teams, and continuously learning to bring innovation to my work. I also regularly share my insights on UX strategy, product thinking, and design impact to help designers, product teams, and founders level up. Specialties & Strengths: User research, testing, and discovery workshops UX design: user flows, wireframes, prototypes, journeys, sitemaps UI & creative design for multiple platforms Accessibility audits and inclusive design Stakeholder management, strategy, and communication Leading and mentoring design teams Let’s connect if you want to talk UX, measurable design, or creating products that balance human needs and business goals.

Experience

8 yrs 10 mos

Total Experience

3 yrs 2 mos

Average Tenure

2 yrs 7 mos

Current Experience

Huda beauty

Lead UX & UI Designer

Oct 2023 – Present · 2 yrs 7 mos · Hybrid

Leading the end to end user experience design across Huda Beauty’s e - commerce platform, from UI, to UX, research and strategy.

User Experience DesignUX ResearchUI DesignE-CommercePrototyping

Pizzaexpress

Lead UX & UI Designer

Jul 2021 – Dec 2023 · 2 yrs 5 mos · London, England, United Kingdom

Lead designer responsible for the end-to-end UX/UI of the customer journey across both web and mobile incorporating online ordering, dine-in and integration of the business’s loyalty programme
Developed an in-house UX/UI function in the organisation working closely with other organisational departments and external agencies.
Planned and conducted user research using formal methods and data analytics to inform decision making.
Developed customer journeys, sketches, wireframes, prototypes and performance real world testing with target users.
Conducted competitor analysis to gain insights into competitor products, sales and offers.
Liaised with product owner and developers to ensure rapid and continuous development.
Facilitated and led workshops with other departments and influenced senior stakeholders to achieve consensus on business processes.
Led the development of design libraries to ensure consistent standards across the product team.

User Experience DesignUX ResearchUI DesignPrototypingUser TestingStakeholder Management

Costa coffee

Experience Designer

Mar 2021 – Jul 2021 · 4 mos · London, England, United Kingdom

Worked with the Experience Design team at Costa on creating new features for their app such as Invite your Friends, Sharing Gifts and Rewards, and Olympics Gamification. These projects included working as a team and with the developers to bring new functionality to life.
My role included conducting Design Workshops with stakeholders to capture requirements, creating User Flows and Sketching Ideas, creating Prototypes and Testing them with users, collaborating with the team and Stakeholders to present test results and design work.

User Experience DesignPrototypingUser TestingDesign Workshops

Shelter uk

Senior UX/UI Designer

Aug 2020 – Mar 2021 · 7 mos · London, England, United Kingdom

Employed as a senior UX/UI designer to work in collaboration with the lead UX designer for Shelter's Rebrand Website Project. The aim of the project was to design a user interface that is bold and can create a strong visual impact with a user experience that focuses on simplicity and ease of use.
Responsible for conducting User Interviews, Reviewing Data, Competitive Analysis, producing Wireframes, Sketching, creating High-Fidelity Prototypes, User Testing and collaborating with Stakeholders.

User Experience DesignUI DesignUser TestingWireframing

Cenigma

User Experience Designer

Jul 2016 – Jul 2020 · 4 yrs · London, England, United Kingdom

Designed web & mobile applications across multiple healthcare domains including diabetes, cancer identification, children & maternity for NHS.
Responsible for User Research, Information Architecture, Interaction Design, Visual Design, Prototyping and User Testing.
Facilitated workshops with client teams and end users to gather business insights and determine requirements.

User Experience DesignUser ResearchPrototypingInformation Architecture