Pelayo Couceiro

Design Manager

Madrid, Community of Madrid, Spain8 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led product design for Cabify's Drivers & Fleets.
Designed Bive app for safer bicycle navigation.
Extensive experience in both digital and physical product design.

Stackforce AI infers this person is a Product Designer with expertise in SaaS and mobility solutions.

Contact

Skills

Core Skills

Product DesignUx DesignIndustrial Design

Other Skills

UI DesignDesign ThinkingFigmaSketchPrototypingUser TestingVisual DesignWireframingRapid prototypingResearchCopywritingInteraction DesignIllustrationUser Experience DesignStorytelling

About

I’m a Senior Product Designer and Manager based in Madrid. Curious by nature, I'm passionate about solving people’s problems through design and technology. Over the past few years, I’ve designed both digital and physical products for startups and enterprise companies. Currently, I lead the Product Design team for Cabify's Drivers & Fleets audiences since 2024. In this role, I work directly with the heads of Product and Engineering to shape the future of mobility, ensuring that our drivers can rely on a stable and sustainable income through our ride-hailing and delivery services. You can contact me at pelayocouceiro@gmail.com or here on Linkedin.

Experience

Cabify

4 roles

Product Design Manager | Driver & Fleet

Promoted

Mar 2024 – Present · 2 yrs

Since 2024, I lead the Product Design team for Cabify's Drivers & Fleets audiences.
As a Product Design Manager, I work directly with Product and Engineering heads to shape the future of mobility, ensuring that our drivers can rely on a stable and sustainable income through our ride-hailing and delivery services.

UX DesignUI DesignProduct DesignDesign ThinkingFigmaSketch

Senior Digital Product Designer | Driver

Feb 2023 – Mar 2024 · 1 yr 1 mo

In 2023, I led the core experience of the Cabify Drivers app. I supported the definition and execution of the product strategy and the global vision for the driver audience.

UX DesignUI DesignProduct DesignPrototypingUser Testing

Digital Product Designer | Driver

Feb 2020 – Feb 2023 · 3 yrs

In 2020, I joined the Driver Group at Cabify, helping drivers achieve sustainable income through digital products.
As a Digital Product Designer, I designed the mobile experience of the Driver App across all markets (Spain and LatAm). I contributed to the strategy, conceptualization of new features,and visual design.

UX DesignUI DesignProduct DesignPrototypingVisual Design

Digital Product Designer | Business

Feb 2019 – Feb 2020 · 1 yr

In 2019, I joined Cabify for Business, a digital platform to manage the mobility of large, medium, and small businesses.
As a Digital Product Designer, I worked on improving the desktop and mobile platforms, focusing on billing and corporate payment methods.

UX DesignUI DesignProduct DesignWireframingVisual Design

Bive

Digital Product Designer

Jun 2020 – May 2024 · 3 yrs 11 mos · Madrid, Spain

Bive (a project powered by Cabify) is an app that helps you move more safely with your bicycle, showing you information about dangerous streets, parking lots, and workshops. It also helps you keep track of the status of your bicycle and even, if you need it, offers you a monthly subscription to the bicycle that best suits you.
As a Digital Product Designer, I have designed the whole app from scratch together with Jose Carmona and Carlos Tallón in a record time of 3 months. I have also participated in the strategy, the subscription model, the web design, the online store, and the design of the physical store located in Madrid.
Now Bive is integrated as part of Cabify's value proposition that helps you move around the city your way (Car, motorcycle, bicycle, and scooter).
Learn more → pelayocouceiro.com/work/bive

UX DesignUI DesignProduct DesignPrototypingUser Testing

Crepes and texas

UX Designer

Jun 2018 – Feb 2019 · 8 mos · Madrid, Spain

At Crepes & Texas agency (now part of the Making Science Group) I worked on the strategy and design of new digital products for major brands and start-ups in the hospitality, insurance, financial, and service industries. Helping them maximize their business success through design and technology.

UX DesignUI DesignPrototypingUser Testing

Pelayo couceiro

Freelance Product Designer

Feb 2018 – Apr 2018 · 2 mos · Madrid, Spain · Remote

As a freelancer, I had the opportunity to work with a large company in the conceptualization of water bottles for their product portfolio. It was a full-time job for a couple of months.

Totem

Product Designer

Mar 2017 – Feb 2018 · 11 mos · Madrid, Spain

Totem materializes people's emotions through soundwaves of the voice in unique pieces of jewelry. As an industrial designer, I worked on designing memorable physical products for people.
The main challenge of Totem was to create new products where each one is different from the other. No two are alike. Encompassing all phases from vision, strategy, planning, materials, packaging, contact with suppliers to manufacturing and quality control.
Learn more → pelayocouceiro.com/work/totem

Industrial DesignPrototyping

Borja garcia studio

Product Designer Intern

Mar 2016 – May 2016 · 2 mos · Valencia, Spain

Made (formerly Borja García Studio) is a design studio formed by industrial designers and architects. As a member of the team, I was involved in the creation and development of new products for companies such as Normann Copenhagen and Lago. My first experience in the design world together with a great human and professional team.