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Pratiksha Tripathi

Digital Marketing Specialist

Ahmedabad, Gujarat, India9 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in developing scalable digital marketing strategies.
  • Proficient in leveraging data for marketing insights.
  • Strong background in cross-functional team collaboration.
Stackforce AI infers this person is a Digital Marketing Specialist with expertise in MarTech strategies and campaign management.

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Skills

Core Skills

Digital MarketingMarketing StrategyCampaign ManagementEvent ManagementAccount-based MarketingSearch Engine OptimizationSeo

Other Skills

ABMBusiness DevelopmentCustomer ServiceJiraLeadershipManagementMarket ResearchPPCTeam ManagementTeamworkWaticampaign executionclient outreachcompetitor analysiscontent curation

About

In my current position as the π€π¬π¬π’π¬π­πšπ§π­ 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 - 𝐌𝐚𝐫𝐀𝐞𝐭𝐒𝐧𝐠 at Konze, I driving efforts to meet and exceed Konze's digital marketing objectives. My expertise spans across SEO, PPC, content marketing,social media marketing, event management, ABM, email marketing, competitor analysis, product research and website optimization, and I've been actively working in the digital marketing space since 2017. With an MBA in marketing, I approach every project with a data-driven mindset, continuously refining strategies to boost brand visibility and achieve measurable results. From managing 𝐏𝐏𝐂 campaigns to driving organic traffic growth through π’π„πŽ efforts, I thrive in environments where creativity and analytics intersect. A key highlight in my career has been developing and executing scalable digital strategies, while fostering collaboration within cross-functional teams. I'm passionate about leveraging digital channels to create impact, whether it's through crafting engaging content or optimizing performance across multiple platforms. I value growth and learning, which is why I always dedicate time to research new trends and emerging marketing technologies. My aim is to not only achieve success but do so through ethical, thoughtful, and innovative approaches. I'm open to connecting with professionals who are equally passionate about digital marketing, technology, and innovative growth strategies. Let’s connect to exchange ideas, collaborate, or simply share insights in the ever-evolving field of marketing. To find out more, visit us at - https://www.konze.com

Experience

Konze

2 roles

Assistant Manager Marketing

Apr 2025 – Present Β· 11 mos Β· Ahmedabad, Gujarat, India

SEOPPCcontent marketingsocial media marketingevent managementABM+6

Senior Executive Marketing

Jan 2022 – Apr 2025 Β· 3 yrs 3 mos Β· Ahmedabad, Gujarat, India

  • Developed and optimized paid ad campaigns with creative content, driving lead generation and business growth.
  • Implemented targeted email marketing campaigns, boosting client engagement and nurturing leads.
  • Utilized Wati for WhatsApp communication, driving seamless client interactions and improving outreach.
  • Created and analyzed monthly reports, ensuring actionable insights for performance improvements.
  • Handled invoice management, ensuring timely communication with the accounts team for financial clarity.
  • Effectively managed tasks using Jira, optimizing team collaboration and project tracking.
  • Oversee KONZE event management, ensuring successful execution and engagement at key industry events.
  • Content curation for driving internal and external communication.
  • Produced high-quality web blogs, guest blogs, and web page content, strengthening brand presence and thought leadership.
  • Promoted employee advocacy, fostering a culture of engagement and enhancing brand visibility through employee participation on social platforms.
  • Led ABM (Account-Based Marketing) efforts, driving personalized outreach for high-value clients, generate sales qualified leads and optimizing conversion rates.
  • Led SEO efforts through strategic Quora postings, improving organic visibility and engagement.
paid ad campaignsemail marketingWatireport analysisinvoice managementJira+8

Uplers

Seo Analyst

Jan 2017 – Dec 2021 Β· 4 yrs 11 mos Β· Ahmedabad, Gujarat, India

  • Created and optimized bulk email campaigns to generate leads.
  • Managed end-to-end campaign execution, including tool optimization and lead nurturing.
  • Conducted keyword research, mapping, and prioritization for enhanced search visibility.
  • Researched websites, managed client outreach for guest blogging opportunities, and ensured content went live.
  • Handled client communications, gathered requirements, and ensured timely delivery of project milestones.
  • Developing detailed monthly reports that provide insights into key performance metrics, trends, and actionable data to guide decision-making and ensure continuous business growth.
  • Carrying out thorough competitor analysis to identify industry trends, benchmark performance, and uncover opportunities for differentiation, allowing for strategic positioning in the market.
email campaignscampaign executionkeyword researchclient outreachreportingcompetitor analysis+2

The indian express

MBA Summer Intern

Jul 2016 – Dec 2016 Β· 5 mos Β· Bodakdev, Ahmedabad

  • Marketing Activities

Education

Oakbrook Business School

Master Of Business Administration (MBA) β€” Marketing Management

Jan 2014 – Jan 2016

J.G College Of Commerce

Bachelor of Commerce (B.Com.)

Jan 2011 – Jan 2014

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