Dec 2018 – Mar 2021 · 2 yrs 3 mos · Gurgaon, India

• Playing SME role, providing solutions to clients on Digital Marketing stack including AdTech and Analytics tools
• Google/Adobe/Firebase analytics implementation on websites, AMP sites & mobile apps
• Stitching CRM/offline and online data, creating & automating reports, generating insights and building meaningful stories using tools like BigQuery & Data Studio
• User Funnel Optimization by analyzing the drop off points. Website personalization and targeted messaging based on user behavior
• Working on sales pitches & client onboarding, creating roadmaps and project plans
• Creating attribution models & audience strategy, optimize media spend & conversion rate
• Mentoring analytics & media teams on datalayer & pixel implementation, campaign analysis, reporting and media strategy

Jun 2017 – Dec 2018 · 1 yr 6 mos · Gurgaon, Haryana, India

• Responsible for managing the Digital Analytics team, serving around 25 million customers, providing them with rich digital experience
• Acting as SME for Adobe Analytics and managing the Adobe Marketing Cloud
• SPOC for the stakeholders, implementing third party pixels, surveys using DTM. Creating customized solutions for tracking user’s activity on websites
• Implemented agile methodology in the team for managing their tasks and effectively plan the sprints, giving visibility to the management of team’s performance and efforts
• Training digital teams on Analytics Reporting & Implementation

Feb 2017 – May 2017 · 3 mos

• > Adobe Analytics Implementation and Reporting for websites and mobile apps.
• > Business requirement analysis, which includes capturing client’s requirements, categorize, scoping, prioritizing and analyzing the feasibility of them.
• > Providing best practice consultation to the business to help address web analytics next steps and road map.
• > Provide training to the client and new joiners on Adobe Analytics, DTM and Social tools.
• > Analyzing social analytics reports to help client understand their performance and popularity on various social media platforms and helping them release campaigns.
• > Writing custom code for tracking complex scenarios like form abandonment analysis, video tracking, etc using javascript.
• > Work to educate clients on the best practices in relation to their specific industry and key business requirements

Apr 2016 – Jan 2017 · 9 mos

• Involved in various stages of Web Analytics process cycle: Architecture, Design, Implementation, Analysis, Strategy and Recommendations.
• Role:
• Client-facing role requiring both technical and business/marketing knowledge and skills.
• Optimizing marketing strategies by measuring industry-specific Key Performance Indicators using Adobe Analytics
• Helping clients to implement Adobe analytics on their digital property and working closely with developer to implement the analytics code on the webpage.
• Working on Dynamic Tag management to provide robust data collector on websites to capture key metrics.
• Visiting client’s location and working closely with the team in order to achieve quick solution of the issues, also giving demo of the new features available with the tool.

Oct 2013 – Apr 2016 · 2 yrs 6 mos · Gurgaon, India

• Responsible for collecting, measuring, reporting & analysing the web data to understand and optimize web usage for clients.
• Role:
• Requirement gathering-having a clear understanding of what client wants, what all sections of the webpage should be tagged and for what purpose
• Communicating confidently and proactively with clients throughout the project lifecycle.
• Managing multiple client engagements simultaneously and keeping projects on schedule and within scope.
• Analytics implementation, reporting and analysis through different Web Analytics tools like Adobe Analytics and Google Analytics.
• Creating requirement matrix and tagging matrix for various projects.
• Conducting Audits to help clients realize the sanity of the data to help business get the most accurate data form.
• Performing quality checks to diagnose and solve technical issues when they arise and ensure the implementation work is completed successfully.
• Working on tag management system like DTM.
• Creating and managing executive dashboards in Adobe Analytics and Google Analytics as per business requirement and integration with data provided by third-parties/other platforms.

May 2012 – Jun 2012 · 1 mo