Ferzina Jamal — Digital Marketing Specialist

I’m a Senior Marketing Leader with experience across fintech, SaaS, and B2B Companies— and at my core, a startup enthusiast who thrives in fast-paced, zero-to-one environments. I bring a data-driven mindset to problem-solving, with a strong bias toward action. My journey spans performance and product marketing, GTM strategy, digital campaign execution, and brand building — with hands-on involvement across every stage of growth. I’ve helped businesses scale 1x to 30x, and executed campaigns that consistently delivered ROI. Most recently, I worked as a Sr marketing manager at Open Financial Technologies (India’s first neobank, backed by over $230M in funding), where I handled GTM, product positioning, and growth strategy for: • Account Payables & Receivables • Connected Banking (Banking Connect) • Payment Gateway • Open Capital • Optotax (GST automation for CAs and Enterprises) This included launching Optotax from scratch, revamping product pages, enabling sales with ICP-focused collateral, and running full-fledged Performance marketing campaigns. Revamped Drips Open capital & others, along with lead gen lead approach. Before that, I spent 7 years at FlexiLoans.com (a leading digital lender with (₹375 crore+ raised), where I scaled paid marketing from ₹1 Cr to ₹10 Cr/month, built full-funnel growth systems, and launched the brand campaign “Loan Nahi Samjho, Tarakki Hai”. I also worked on scaling native and programmatic advertising to improve unit economics and expand reach beyond traditional channels like Meta, Google & DB marketing. I hold an executive marketing certification from IIT Bombay and enjoy working at the intersection of creativity, technology, and data. Outside of work, you’ll find me overthinking with a coffee in hand, breaking down business models on Notion, or playing my go-to classic rock playlist. Have a problem to solve? Need more insights on a specific growth channel? Feel free to DM me. Currently open to seeking opportunities in Marketing Roles.

Stackforce AI infers this person is a Fintech Marketing Leader with a strong focus on growth strategies and digital marketing.

Location: Bengaluru, Karnataka, India

Experience: 12 yrs 6 mos