Priyanka Mahala

Digital Marketing Specialist

Pune, Maharashtra, India3 yrs 9 mos experience

Key Highlights

Proven track record in driving brand growth.
Expert in social media management and influencer collaboration.
Strong analytical skills for performance optimization.

Stackforce AI infers this person is a Marketing Specialist with a focus on Brand Management and Social Media in the MarTech industry.

Contact

Skills

Core Skills

Social Media ManagementBranding

Other Skills

AdvertisingAnalyticsB2C MarketingBrand Personality and Tone of VoiceC++Campaign CoordinationCollaborationCommunity BuildingContent CreationContent StrategyCopywritingCustomer CommunicationInfluencer CollaborationLeadershipMicrosoft Office

About

Hey there! As a Marketer, I have a knack for driving brand growth through effective marketing strategies. I specialize in social media management, collaborating with influencers, personal branding, maintaining brand consistency, managing online reputation, and fostering cross-functional collaboration. I'm truly passionate about boosting engagement, optimizing performance, and achieving brand objectives. I'd love to connect with you and work together to take your brand to new heights!

Experience

2gethr

Assistant Manager - Social Media & Branding

Aug 2023 – Jun 2025 · 1 yr 10 mos · Bangalore Urban, Karnataka, India · On-site

Roles and Responsibilities:
Team Leadership: Leading and managing a dynamic team of marketing professionals to drive our company's growth and success.
Branding: Developing and executing comprehensive branding strategies to enhance brand awareness and strengthen our market position.
Content Creation: Overseeing the creation of engaging and relevant content across various platforms to attract and retain our target audience.
Social Media Management: Managing and optimizing our social media presence to build a strong online community and foster engagement.
Performance Management: Monitoring and analyzing marketing performance metrics, including ad campaigns, to ensure the effectiveness of our strategies, and implementing improvements where necessary.

Team LeadershipBrandingContent CreationSocial Media ManagementPerformance Management

Dapclo

Junior Brand Manager

Apr 2023 – Jul 2023 · 3 mos · Bengaluru, Karnataka, India · On-site

As a Brand Manager at Dapclo, I have successfully fulfilled a range of crucial roles and responsibilities demonstrating my ability to drive brand awareness, engage with stakeholders, and maintain a strong brand image.
Social Media Management:
Owned end-to-end responsibility for all social media channels, from ideation to execution, ensuring engaging and impactful content.
Developed and implemented social media campaigns aligned with brand objectives to drive brand awareness and engagement.
Accountable for creating and managing the social media calendar, ensuring timely and consistent content delivery.
Analytics:
Monitored and analyzed growth metrics, such as reach, engagement, and conversions, and make data-driven decisions to optimize performance.
Team Management
Led and managed a team of campus ambassadors, effectively utilizing their skills and networks to amplify brand presence among the target audience.
Provided guidance, support, and mentorship to campus ambassadors, fostering a positive and collaborative working environment.
Influencer Collaboration:
Identified and collaborated with influencers to develop partnerships and co-create content that resonates with the target audience.
Personal Branding for CEO:
Worked closely with the CEO to develop and execute personal branding strategies, enhancing his online presence and thought leadership & position him as industry expert.
Brand Personality and Tone of Voice:
Maintained a consistent brand personality and tone of voice across all communication channels, ensuring a cohesive brand experience.
Developed brand guidelines and provide guidance to internal stakeholders to uphold the brand's identity and messaging.
Online Reputation Management (ORM):
Monitored and managed online reputation by actively listening to customer feedback, reviews, and responding promptly to inquiries across various platforms.

Social Media ManagementAnalyticsTeam ManagementInfluencer CollaborationPersonal BrandingBrand Personality and Tone of Voice+2

Open financial technologies

Social Media Marketer & Brand Marketing

May 2021 – Apr 2023 · 1 yr 11 mos · Bangalore Urban, Karnataka, India

Managing social media channels (Facebook, Twitter, Instagram, Youtube & LinkedIn)
Strategizing and executing the social marketing campaigns, contests, giveaways for engagement.
Developed and implemented social media content strategies aligned with brand objectives to drive brand awareness and engagement.
Planning content and analyzing the social media data/metrics, insights to measure success and utilizing it for future outcomes.
Coordinated and executed LinkedIn branding initiatives to revitalize the company's page, leveraging internal resources such as employees and managers.
Maintaining ORM for the brand across all platforms.
Handled play store reviews, customer communication, & community building (LinkedIn, Telegram) around the brand and worked across teams in collaboration.
Written push notifications, SMS based on user segments.

Social Media ManagementContent StrategyOnline Reputation ManagementCommunity BuildingBranding

Pagarbook

Marketing Intern

Jan 2021 – May 2021 · 4 mos · Bengaluru, Karnataka, India

Conduct day-to-day coordination, planning & executing campaigns, postings across all channels.
Acted in videos for social media and recorded a podcast.
Copy writing for social media.
Handled Google play store and social media reviews and comments.

Campaign CoordinationCopywritingCustomer Communication