Feb 2014 – Present · 12 yrs 1 mo

• The movecoach platform engages employees to more activity with feedback, analysis and rewards. The program is utilized by great employers such as Salesforce, Genentech, LinkedIn, Visa and others to drive engagement, activity and healthy behavior.

Feb 2009 – Present · 17 yrs 1 mo

• Proven Product Management Leader and entrepreneur with 20+ years of experience launching and scaling innovative digital health products in the competitive fitness domain. As CEO and Head of Product for Runcoach and Movecoach, I owned the end-to-end product lifecycle, from vision and strategy to measurable delivery.
• My expertise spans high-value features like patented coaching algorithms, live audio cues, and seamless integration with Garmin, Strava, and Apple Health. I possess deep domain knowledge in running, cycling, and triathlon, leveraging my background as an Olympic Trial qualifier and certified coach to embed high-value features that resonate with the target user community.
• Key Accomplishments & Product Ownership
• Defined the product vision, strategy, and roadmap for two patented digital health apps (Runcoach & Movecoach), successfully securing $2.5 million in funding.
• Drove measurable business impact, establishing core KPIs and delivering a 7% customer finish time improvement, 10M engine schedule augmentations, and 500,000 human-generated coach responses.
• Led agile development (Scrum/Kanban) and feature prioritization across B2C and B2B platforms, utilizing Jira, Confluence, and Google Analytics to focus resources on high-impact features for acquisition and retention.
• Designed and launched next-generation coaching features, including a patented schedule tool and real-time audio guidance for running, biking, and swimming.
• Managed all stakeholders (investors, partners, engineering, legal) and authored comprehensive Product Requirement Documents (PRDs) for all initiatives.
• Collaborated with UI/UX to translate complex training science into simple, minimal, and elegant app experiences and seamless wearable integrations.