Manu Gupt

Co-Founder

Delhi, Delhi, India14 yrs 6 mos experience
Highly Stable

Key Highlights

  • Co-founded a successful healthcare platform.
  • Led marketing and growth strategies for major brands.
  • Expert in driving revenue and profitability in e-commerce.
Stackforce AI infers this person is a B2C e-commerce and healthcare growth strategist with strong leadership in digital marketing.

Contact

LinkedIn

Skills

Core Skills

B2cDigital Strategy

Other Skills

P&L ManagementCommunicationDigital MarketingMarketing StrategyManagementCustomer Relationship Management (CRM)HadoopE-commerceTeam ManagementCore JavaProduct ManagementBusiness IntelligenceSoftware Project ManagementJavaAnalytics

About

Building BetterWay! BetterWay is a consumer healthcare platform, that solves the need for outcome-driven, Lifestyle disorders through evidence-based Ayurved + professional-tech-driven healthcare, at an accessible price and locally available to Urban Indians. In the past, I have been building Offline to Online full-stack platforms. As a founding core leader of Lenskart & Urban Company, built-&-scaled the Demand, the Business & the Brand with deep consumer love, dominant in a highly unorganized market, on self-sustainable unit economics. Please join us at betterpeople@thebettterway.co

Experience

14 yrs 6 mos
Total Experience
2 yrs 11 mos
Average Tenure
2 yrs 9 mos
Current Experience

Betterway

Co-Founder

Jul 2023 – Present · 2 yrs 9 mos · Greater Delhi Area · On-site

  • Betterway is an outcome-driven healthcare for chronic lifestyle disorders.

Urban company

VP Marketing & Growth

Apr 2015 – Nov 2021 · 6 yrs 7 mos · Greater Delhi Area

  • Owned the Demand side of the Marketplace from the ground up.
  • Co-steered w/ Founders from Early traction to PMF, then Monetization to Revenue stage (~$100m arr).
  • Expertise on the Consumer side, PM Fit, Growth, Brand, and Marketing. While owning Revenue and profitability as KPI.
  • Apart from the business, as part of company leadership, was involved in the Strategy, Goal setting (AOP), Org planning, and Culture.
B2CP&L ManagementCommunicationDigital Strategy

Lenskart.com

Head - Revenue & Growth - Online Business

Apr 2012 – Apr 2015 · 3 yrs · New Delhi Area, India

  • Leading LensKart.com Online Business growth & profitability.
  • India's Largest Online Eyewear Company.
  • Now on course to become Worlds Largest Eyewear solutions provider
  • Responsible for:
  • Driving Revenue, MOM growth for Online Business & Brand
  • Marketing Strategy & Execution: Budgets & ROI
  • Manage Digital Marketing, Web & Product Analytics Practice
  • Traffic Scale Up:
  • Leveraging Marketing channels like Organic (SEO), Referral, Facebook paid, Search (Google CPC) paid, Re-marketing, Display, E-mail, SMS, Affiliates & Alliances
  • Conversion Improvement:
  • Web / Mobile / App: Funneling & Optimization - UX & UI , Search & Discovery, Recommendation & Personalization, Social & Price Optimization
  • CRM & Loyalty:
  • Lead generation, RFM, Profitability, LTV, Profitability (Cross Sell & Up Sell) , Repeat Rate, Referral
  • Scale "At Home" Services Business
B2CP&L ManagementCommunicationDigital Strategy

Waterhealth international

Summer Trainee

Jan 2011 – Jan 2011 · 0 mo

  • Sales Force Strategy Design and Implementation
  • Increase Effectiveness against predefined metrics
  • Develop a training module, implement a pilot run
  • Design a national roll-out plan

Sapient

Associate Technology

Mar 2010 – Jun 2010 · 3 mos · Bengaluru Area, India

  • e-Commerce Solutions Developer
  • Senior Team Member which designed & developed:
  • First Multichannel Commerce Solution for Barnes & Noble Book Store chain: http://www.barnesandnoble.com/

Infosys

Software Engineer

Aug 2007 – Jul 2009 · 1 yr 11 mos · Bengaluru Area, India

  • e-Commerce Solution Developer
  • founding team member of E-Commerce COE at Infosys
  • Developed Breakthrough E-Commerce solutions using platforms like, WebSphere Commerce & ATG Commerce
  • Core Member of Team which Designed & Developed Solution for Ecommerce for following Fortune-100 Companies
  • Telstra Australia B2C Website: http://www.telstra.com.au/online-shop/
  • Tesco B2C Website: http://www.tesco.com/
  • Avery Denission B2B Website: http://www.averydennison.com/en/home.html

Education

Indian Institute of Management, Indore

MBA

Jan 2010 – Jan 2012

Indian Institute of Technology (Indian School of Mines), Dhanbad

Bachelor of Technology (B.Tech.) — Electrical and Electronics Engineering

Jan 2003 – Jan 2007

Indian Institute of Technology (Indian School of Mines), Dhanbad

Bachelor of Technology - BTech

Indian Institute of Technology (Indian School of Mines), Dhanbad

Indian Institute of Management, Indore

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