Jun 2024 – Present · 1 yr 9 mos · Gurugram, Haryana, India · Hybrid

• Planned and executed daily content and communication calendars across Push, SMS,
• WhatsApp, Facebook, and Google
• Created and optimized multi-channel lifecycle journeys (onboarding, activation, reactivation, and
• churn recovery) using segmentation and A/B testing to achieve 20–30% CTR uplift.
• Core team & founding member of Junglee Ludo, contributing to product launch comms, campaigns,
• and GTM, supporting its scale to 8L+ daily rake, 7M+ registered users, and 40K–45K DACU.
• Worked on high-budget marketing campaigns: executed ₹8Cr Asia Cup campaign and ₹24Cr IPL campaign, achieving peak season DAU of 4.5L and DACU of 4L+ on Howzat.
• Worked on go-to-market (GTM) strategies for product launches and campaign pushes; delivered GTM assets including pop-ups, banners, tickers, and widgets.
• Created landing pages, microsites, and ASO creatives for Junglee Ludo and Howzat, enhancing user acquisition and product visibility
• Wrote ASO and SEO content including app store listings, blog articles, and landing pages to boost organic visibility, keyword ranking, and installs for Junglee Games apps
• Crafted user-focused microcopy across app surfaces (Missions, Streaks, Leaderboards), aligning UX language with overall content strategy and user motivation principles
• Created acquisition creatives (videos, static ads, gamification concepts like Spin the Wheel, Wheel of
• Fortune) to drive installs and engagement.
• Wrote and directed ad video scripts, internal product pages, and in-app communication (UI/UX writing), driving higher adoption and engagement for major product launches and campaign
• Spearheaded community growth, scaling Telegram f rom 0 → 14K and WhatsApp f rom 0 → 31K, strengthening user engagement and retention.
• Conducted continuous competitor research & analysis to inform product positioning and marketing strategies.
• Executed churn reactivation campaigns (HVP segment), delivering 45% reactivation uplift.