Bhagya Shree J — Digital Marketing Specialist
I’m Bhagya Shree, an IIM Indore graduate with a sharp focus on marketing, analytics, and strategy. Over the past 5 years, I’ve delivered high-impact business outcomes across financial services and digital platforms by combining structured problem-solving with creative execution.🔹 I’ve led cross-functional GTM launches, built scalable campaign engines, and driven double-digit engagement and acquisition growth.🔹 Whether I’m crafting positioning for a new product, optimizing multi-channel campaigns, or designing PMO governance and OKRs across business units, I move fast, align stakeholders, and make data actionable.🔹 I work best at the intersection of strategy, storytelling, and systems-thinking: from launching digital acquisition playbooks at scale to driving senior leadership reviews with clarity and impact.Now, I’m deepening my expertise in digital marketing and AI-driven marketing strategy, building on my strong foundation in marketing operations, program management, and analytics.💬 Let’s connect if you’re looking for someone who can turn ambiguity into action, scale growth initiatives, or blend marketing creativity with operational rigor.
Stackforce AI infers this person is a Fintech marketing strategist with a strong focus on data-driven campaigns.
Location: Bengaluru, Karnataka, India
Experience: 4 yrs 7 mos
Skills
- Marketing Strategy
- Campaign Management
Career Highlights
- Led high-impact GTM launches driving engagement growth.
- Optimized multi-channel campaigns achieving over 50% conversion.
- Deepening expertise in digital marketing and AI-driven strategy.
Work Experience
Search Specialist (4 mos)
Kotak Mahindra Bank
Senior Campaigns & Acquisitions Manager – Savings Accounts and ActivMoney (2 yrs 4 mos)
Campaign Manager, Unique Savings Propositions (2 yrs 4 mos)
KPMG India
e-Commerce Supply Chain Management Trainee (3 mos)
bigbasket.com
Operations Intern (2 mos)
HomeLane
Growth and Business Development Intern (3 mos)
Education
Master of Business Administration - MBA at Indian Institute of Management, Indore
Other; Certificate in Disruptive Strategy with Clayton Christensen at Harvard Business School Online
Bachelor's degree at EM Normandie Business School
Bachelor's degree- Foundations of Management at Indian Institute of Management, Indore
High School Diploma at BGS National Public School - India
High School Diploma at AECS Magnolia Maaruti Public School - India
Middle School at Delhi Public School-Bangalore North
