Arushi Nigam

Business Development Executive

Bengaluru, Karnataka, India1 yr 8 mos experience

Key Highlights

  • Expert in user behavior analysis and retention strategies.
  • Strong background in marketing and storytelling.
  • Proven ability to build meaningful user journeys.
Stackforce AI infers this person is a Marketing Specialist with a focus on user retention and engagement strategies.

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Skills

Core Skills

MarketingProduct Marketing

Other Skills

Agile Project ManagementAnalytical SkillsBusiness AnalysisBusiness StrategyCommunity ManagementContent StrategyCorporate CommunicationsCross-functional Team LeadershipData AnalysisData AnalyticsGrowth StrategiesHadoopIT Business AnalysisMachine LearningMarket Analysis

About

Hi, I’m Arushi, a curious mind who lives and breathes content. I find joy in shaping ideas into stories that connect, inspire, and sometimes even challenge the way we think. For me, marketing isn’t just strategy, it’s storytelling with purpose. Currently, I’m working in Retention at Supertails, where I dive deep into understanding user behavior, building meaningful journeys, and crafting experiences that keep people coming back. For me, retention is all about relationships,creating value, trust, and connections that last. I love what I do because it’s a mix of creativity, problem solving, and constant learning, and that keeps things exciting. Outside of work, you’ll usually find me with a book in hand, deep in conversation with someone insightful, or off on a tangent, thinking up ideas that don’t quite fit in a box (and probably never will). I get energy from people, stories, and the little sparks that happen when the two come together. I’m always happy to connect, whether you’re a fellow creative, a founder with a wild idea, or someone who just enjoys a good chat about marketing, branding, or life in general. My inbox is always open.

Experience

Supertails

Assistant Manager - Retention

Jun 2025Present · 9 mos

Vedantu

2 roles

Growth Associate

Jul 2024Jun 2025 · 11 mos · Bengaluru, Karnataka, India

Founder’s Office

Dec 2023Jun 2024 · 6 mos · Bengaluru, Karnataka, India

Sparkcars

Product Marketing Intern

Sep 2023Dec 2023 · 3 mos · Bengaluru, Karnataka, India

Product academy

Business Analyst Intern

Oct 2022Jan 2023 · 3 mos · Gurugram, Haryana, India

Cloutflow

Growth Analyst

Jun 2022Aug 2022 · 2 mos · Gurugram, Haryana, India

  • Communicated with influencers and key stakeholders to develop and execute influencer onboarding strategies, driving product awareness and engagement.
  • Identified and cultivated client relationships, understanding their specific needs and tailoring product solutions accordingly.

Education

Vellore Institute of Technology

Bachelor's degree — Computer Science - AI & ML

Jan 2020Jan 2024

Delhi Public School - India

Senior Secondary — Maths - Science

Jul 2007Jul 2020

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