Rushad Irani

Brand Manager

Mumbai, Maharashtra, India6 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Launched a celebrity-led brand film with 15M+ views.
Drove 200% revenue growth at Glance.
Earned 30 Under 30 honours in marketing.

Stackforce AI infers this person is a MarTech professional with expertise in brand development and integrated media planning.

Contact

Skills

Core Skills

Brand DevelopmentMarketing CampaignsMarketing StrategyHr LeadershipBrand Strategy

Other Skills

AdvertisingBrand ManagementBrand MarketingClient ServicesCommunicationConsumer BehaviorContent MarketingCreative ThinkingDigital MarketingHR Organisational DevelopmentHR Talent AcquisitionHosting EventsMarketingMedia PlanningMedia Sales

About

I’m a marketer driven by creativity, insight-led strategy and full-funnel execution. With experience across Protean, Glance and TikTok, I specialise in building brands, designing narratives and driving performance through integrated media planning. At Protean, I drive brand-building initiatives that articulate India’s Digital Public Infrastructure narrative. My work includes launching our first celebrity-led brand film, creating the Experience Center and sonic identity, and leading multi-platform media that contributed to a ₹7 Cr lead pipeline. I also led our GFF showcase, built AI-led creative frameworks, and rolled out the Employee Ambassador Program. These efforts supported 10+ national awards and earned me Social Samosa and Business Mint 30 Under 30 honours. Before this, I scaled partnerships and content-led marketing at Glance, driving 200% revenue growth and delivering marquee sports and entertainment properties that reached tens of millions across India. My experience at TikTok strengthened my understanding of platform behaviour, storytelling formats and emerging digital markets across South Asia. I’m at my best when shaping brand stories, crafting creative ideas, planning multi-platform media journeys and driving performance that genuinely moves the needle.

Experience

Protean egov technologies

Brand Marketing Manager

Feb 2024 – Present · 2 yrs 1 mo · Mumbai · On-site

As the Brand Manager, I craft Protean’s brand narrative by transforming India’s Digital Public Infrastructure story into meaningful, relatable and high-impact communication.
Through purposeful storytelling, distinctive creative thinking and full-funnel media execution, I bring alive how Protean enables everyday services for Bharat, from identity to inclusion and championing our role in advancing the nation’s Digital India mission. My role focuses on making complex technology human, accessible and inspiring for millions.
𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
1) Launched Protean’s first-ever celebrity-led brand film “Apni Kahani Ka Hero” featuring Pankaj Tripathi, garnering 15M+ views and boosting brand awareness.
2) Developed multi-platform brand and performance media plans that helped drive a ₹7 Cr pipeline and ₹1.5 Cr in conversions.
3) Conceptualised and built Protean’s in-office Experience Center, showcasing the company’s DPI journey.
4) Created Protean’s signature sonic identity and mogo to strengthen brand recall.
5) Led Protean’s immersive presence at Global Fintech Fest 2024 and 2025.
6) Designed and launched the Employee Ambassador Program with participation from 200+ employees.

Brand DevelopmentMarketing CampaignsConsumer BehaviorBrand Management

Inmobi

2 roles

Manager

Promoted

Jan 2023 – Feb 2024 · 1 yr 1 mo · Mumbai, Maharashtra, India

Glance To Market: Driving GTM narratives for key verticals (Digital Native, OTT and M&E) to create brand awareness for Glance across clients and agencies. Closed the first influencer content deal featuring Vikram Sathaye for Glance during the T20 World Cup’21. Increased the time spent on Glance and brand revenue with API led integrations with Disney+ Hotstar and JioCinema across IPL seasons.
Brand Strategy: Worked on briefs, business reviews, GTM solutions, media decks and AOPs to create brand awareness of Glance amongst clients and agencies across verticals.
Links: https://glance.com/ ; https://glance.com/yeh-smart-hai-boss

Brand DevelopmentMarketing CampaignsConsumer BehaviorBrand Management

Assistant Manager- InMobi

Feb 2021 – Jan 2023 · 1 yr 11 mos · Mumbai, Maharashtra, India

Marketing StrategyClient ServicesMarketingMedia SalesCommunicationBrand Strategy+1

Bytedance

Global Revenue Partnerships

Jun 2020 – Feb 2021 · 8 mos · Mumbai, Maharashtra, India

Worked alongside the Global Revenue Partnership team to formulate International Monetization strategies for markets like Bangladesh, Singapore, Vietnam, Malaysia, Pakistan, Vietnam, Cambodia, Sri Lanka and Nepal

Marketing StrategyCommunication

Future group india

Special Projects Intern

May 2019 – Jun 2019 · 1 mo · Mumbai, Maharashtra, India

Marketing Strategy

Parsi times

Digital Marketing Executive & Editor

Jul 2017 – Sep 2017 · 2 mos · Mumbai Area, India

Viacom18 media private limited

HR Intern

Dec 2015 – May 2016 · 5 mos · Mumbai Area, India

Worked with the L&OD Team of Viacom18 alongside various other departments on a daily basis to cater to various organisational needs and was on-board for the entire campus hiring process of handling and executing- 'What's Your Story?' Program.