Mar 2019 – Mar 2020 · 1 yr · Mumbai, Maharashtra, India

• Lead the brand marketing team responsible to generate, publish and share engaging content daily.
• Perform research on current benchmark trends and audience preferences.
• Design and implement social media strategies to align with current objectives.
• Responsible for getting national and international awards for the channel.
• Build original IPs to create relatable content for the audience
• Manage cross functional teams to ensure the creative message is marketed in the desired manner.
• Collaborate with multiple partners to build brand and increase usership.

Aug 2017 – Oct 2018 · 1 yr 2 mos · Mumbai Area, India

• Bringing my experience across branded content, advertising, consumer research & marketing to Wolfzhowl, I freelanced as a brand consultant to help instigate brand behaviour and strategy across all relevant consumer engagement points to achieve the business goals of the brand.
• At Wolfzhowl while being a part of the team which crafts brand strategy, my core task is to identify key socio cultural trends, define brand personas, analyse category and competition in an objective manner and decode brand and category semiotics thus helping the craft of brand purposing.

Sep 2015 – Jun 2017 · 1 yr 9 mos · Mumbai Metropolitan Region

• Part of the core marketing team responsible for product launch, maintain networks, co-ordinate with cross functional teams – supply chain, procurement, finance, legal, CMI to ensure timely delivery of individual tasks, develop brand positioning concepts and campaigns with agency, conduct primary and secondary research to identify key consumer insights, organize workshops to develop marketing mix, schedule and manage internal events highlighting company’s aim to be consumer and customer centric.

Jul 2013 – Aug 2015 · 2 yrs 1 mo · Mumbai Metropolitan Region

• Developed and executed content for brands across categories, handled multiple pitches at the same time, explored innovative formats in promoting influencers for brand, brought in partners/sponsors for digital/television branded shows, saved considerable costs for clients by negotiating with known resources, collaborated with multiple stake holders to ensure a creative output, assisted sales team for lead generation, created organized processes for post production team.
• Clients:
• Procter & Gamble, KFC, Johnnie Walker, Ciroc, Times of India, HE Deo

Apr 2012 – Jun 2013 · 1 yr 2 mos · Mumbai Metropolitan Region

• Active contribution in assisting senior professionals on brand communication strategies.
• Tracking all the competition in the category and updating the team & client on the same.
• Preparing JSR (Job Status Report) on weekly basis for updating the client on the ongoing jobs.
• Working with key teams internally (creative, planning, studio and traffic) to manage, deliver projects and to ensure observance of advertising campaign framework.
• Ensuring that the designed output is in coherence with the client’s requirements and time lines are met as per commitment to the clients.
• Spearheading all the responsibilities pertaining to the finances of the brand.
• Ensuring that the job is released even in the absence of the required team (web/copy/studio/art).
• Clients- Crompton Greaves, Shoppers Stop, Star Plus (pitch), Halls and Hypercity (for a short duration)

Jan 2010 – Mar 2012 · 2 yrs 2 mos · Mumbai Area, India

• Liaison between the client and the agency.
• Partnered with clients over a strategic platform in order to meet the marketing objectives required for the film’s publicity.
• Gave any form of creative support required for the campaign.
• Ensured perfect client satisfaction by resolving account disputes and by achieving deadlines.
• Scored good client ratings by providing good service under critical situations.
• Deeply involved in the production department and hence quite aware of Artworks and printing.
• Ensured agency timely billing and follow ups.
• Clients- Aamir Khan Productions, Excel Entertainment, UTV Motion Pictures, Big Screen Entertainment, Viacom 18 Motion Pictures, Balaji Motion Pictures and Eros Entertainment